Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Business Management with Marketing
Discover what it takes to do business on a global scale. You’ll understand how commerce works and how to market effectively by predicting customer behaviour.
Course Overview
-
N1N5 -
L27 -
City Campus -
Full-Time -
3 Years -
16 Sep 2024
Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.
As part of this course, you’ll:
- Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
- Learn how to understand the thought processes behind every consumer purchase
Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment - Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance
- Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice
- Develop acumen in business management so you can oversee finance, economics, accounting and people
- Gain the practical experience needed to impress potential employers
Springpod Subject Spotlights video - try your course before you apply
Leeds Beckett University has partnered with Springpod, an online platform that provides immersive career and education opportunities, to bring you a Subject Spotlight video for our BA (Hons) Business and Management course: Smart tech & business: how it’s changing your life.
In this Subject Spotlight, you'll be introduced to how smart tech has developed, and consider its different uses within the food and drink, and fashion industries. Join Dr Sukky Jassi, Dr Esther Pugh and Alistair MacAuley as they explore the world of smart tech, and how it shapes our lives as consumers.
Gain specialist knowledge
What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain the real-life business and marketing expertise you’ll need to find solutions to this type of question in the workplace. You'll test your marketing skills against simulated challenges in our business simulation suite. Attending workshops and networking events will enable you to start building your professional contacts while you study.
Industry expertise
You’ll learn from expert teaching staff with a wealth of professional experience to share and close working links with the business community.
Our Guest Lecture Series means you’ll benefit from business leaders' experience. Past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan. To view and register for guest lectures, visit our university events webpage.
Professional recognition
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and with their course content reflected in our own degrees you can be sure you’ll be equipped with the expertise you’ll need for a successful marketing career.
Why study Business Management with Marketing at Leeds Beckett University...
- 93% of students on BA (Hons) Business Management with Marketing were positive about the availability of specialist facilities*
- 92% of graduates in work or further study 15 months after graduation**
- Test your marketing skills against simulated challenges in our business simulation suite
- Learn from a team that combines academic and professional marketing and business expertise with industry connections
- Professionally recognised course
*National Student Survey 2023
**Percentage of respondents from this course, HESA Graduate Outcomes 20-21
Explore videos and blogs
Make Every Moment Matter - BA (Hons) Business & Management Discover the kind of moments you could look forward to on BA (Hons) Business &Management. From connecting with employers to putting learning into action with placements, projects and business simulations.
Business & Management - choose your specialism Find out about how you can choose your specialism when studying Business and Management with us, giving you more flexibility.
Subject Spotlight – Smart Tech & Business: How it’s Changing Your Life with Dr Sukky Jassi, Dr Esther Pugh and Alistair MacAuley Experience the sorts of things you’ll be studying on this course through a series of engaging and interactive mini-lecture episodes with our expert staff. Subject Spotlights are available on the Springpod website, are completely free and ready for you to start and complete in your own time.
How FOMO is fuelling ‘throw away fashion’ Alistair Macauley, senior lecturer within Leeds Business School, explains how our desire to wear the latest fashion trends is having a devastating effect on the planet and what we can do to bring positive change. Find out how Alistair is empowering students to become successful business leaders who understand the importance of addressing climate change alongside finding innovative solutions to meet customer demands.
Sustainable Development Stephen Woods, Senior Lecturer at Leeds Beckett University, believes when it comes to the crisis around sustainability, the mainstream conversation is rooted in fear, denial and blame. With the help of a new Sustainable Development module he has created, he is inspiring business and economic students to find innovative solutions that make real change.
BA (Hons) Business Management with Marketing - Student view BA (Hons) Business Management with Marketing student Mina talks about her experience at Leeds Beckett
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
120
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
Entry requirements
120
points required
UCAS Tariff Points: 120 points required.
(Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Access to HE Diploma
Pass overall with a minimum of 120 UCAS tariff points.T Levels
Pass overall with a minimum of 120 UCAS tariff points, including a C or above on the core.Scottish Awards
120 UCAS tariff points from a minimum of 5 Highers of which at least 2 must be grade B or above.Irish Leaving Certificate
120 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above.International baccalaureate
120 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Our commitment to help every student succeed
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).
- Declared disability on the UCAS application form (or direct application for part time applicants).
- Over the age of 21 on the 1st of September before the course starts.
- Declared as a care experienced on the UCAS application form (or direct application for part time applicants).
Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
International baccalaureate
120 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload is indicative and may be subject to change.
What you'll learn
Become familiar with key marketing principles and appreciate how contemporary marketing concepts are used by organisations. You will gain an insight into marketing challenges and the consequences for organisations that fail to become customer-orientated.
Examine how managers can understand and use different financial information. You will consider how shareholders can use financial statements as a means of evaluating a firm's performance.
Explore the challenges business managers face in a globalised competitive environment. This module will enable you to experience the daily challenges of running a business first-hand through the use of business simulation software. You will understand the differences between public, private and third sector companies and the functions and departments of a business, as well as developing your problem-solving abilities.
The bond and evolution of data, analytics, and commercial application has rapidly changed the way in which businesses operate. This includes the way they make money, sell services and products, measure success, invest in sustainable people and business practices and the ethical impact decisions have on society. This module will introduce you to the technical terminology needed to understand and confidently explore business data, analytics, and tools. You'll explore the wider context of business information, data types and characteristics, the role of the Internet of Things (IoT), big data and the impact on individuals and society. You'll also understand how to use digital tools practically to produce an accurate narrative of findings.
Learn about the people side of business. This module is structured into four main themes: motivation, management, leadership and teams. You will look at these within the context of culture, political environment, global working and intercultural competence.
Gain an awareness of the economic environment that modern businesses operate in. This module will give you an understanding of the principle economic perspectives and theories relating to the operation of the global economy. You'll study important worldwide macro-economic issues as you investigate key global markets, economies, and challenges.
What you'll learn
Explore the leadership skills and competencies required for managers in a global environment. This module focuses on managerial employability and aims to equip you with skills relating to job search, application and selection, as well as an understanding of your individual ‘personal brand’.
Gain a detailed insight into the fascinating world of marketing. You will explore a variety of concepts, models and theories concerned with marketing, as well as relating them to the profession and reality of marketing in practice.
Develop an understanding of the structure of business finance and its application to the decision-making processes in organisations. You will examine the theoretical concepts and practice of modern approaches to business finance.
Examine complex businesses and organisations to determine how its operations and supply chain produce competitive advantage and improve performance. You will use a range of real-life scenarios along with qualitative and quantitative data to understand, apply and analyse concepts and principles from the field.
Understand the nature of managerial decision making and its complexities including the tensions between ethics and cost effectiveness. You will explore the role of cognition, perception and motivation in decision making as well as the negotiation skills essential in effective decision making.
Learn to apply the broad concepts, principles and theories of marketing to the marketing planning process i.e. the creation of a product or service for a defined target market.
What you'll learn
Apply your learning to a strategic organisational issue of your choice. You will develop and manage a client-consultant relationship, and work in a group supported by a member of staff deliver outcomes for the client using the relevant academic knowledge, skills and critical thinking. This module will be delivered in collaboration with professional mentors, and investors and will add real-life value to your CV.
If you choose to study the Governance, Ethics & Corporate Social Responsibility module, you will explore the importance of ethical business decision-making, how the governance of firms should be organised and the consideration of stakeholders in developing approaches to the social responsibility of businesses. Alternatively, choose to apply for a work placement and start to develop your experience of the workplace.
Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Gain a critical understanding of organisations as a whole. You will develop the skills, knowledge and understanding to critically contribute to the strategies of any organisation by working with complex real-life business problems.
This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.
Evaluate the role of leadership practice in the implementation of strategic human resource management in organisations and consider the impact of this on those who are managed and organisational outcomes.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees & Funding hellooo
£9,250
UK
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.
£16,000
International 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Fees & Funding
£9,250
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Optional Costs
- Scientific calculator (£10)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£16,000
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Optional Costs
- Scientific calculator (£10)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
93%
of students on BA (Hons) Business Management with Marketing were positive about the availability of specialist facilities
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
92%
of BA (Hons) Business Management with Marketing graduates in work or further study 15 months after graduation*
My work placement has given me the opportunity to live what I've learnt at Leeds Beckett. When I return to my course I'll have a real understanding of the subject and will be able to bring first-hand insights to my work.
Daniel Fletcher
Placement Student, Unilever
Learn the skills to thrive in the world of business
Our graduates are highly motivated, dynamic, flexible, articulate, numerate, innovative and creative and have gone on to work in management roles across a variety of industries, including manufacturing, retail and healthcare. This course will open doors to a diverse range of roles, including human resources officer, sales manager and management consultant.
Career Prospects
Through your studies and your consultancy project at a real-life company, you'll develop the expertise to help you succeed in business marketing. Our graduates go on to work at companies such as Burberry, ASDA and Boots. If you're a budding entrepreneur with the next big idea, our University Business Centre may be able to support you with advice, ideas and grants. Future job roles could include:
- Marketing entrepreneur
- Marketing manager
- Marketing consultant
- Digital marketing manager
Alistair MacAuley
Course Director / Leeds Business School
Alistair Macauley is a Senior Lecturer in retail and is currently the course leader for all of the undergraduate retail provision at Leeds Beckett University.
Scholarships and bursaries
We are committed to ensuring that an education at Leeds Beckett University is open to all. If you're thinking of joining us for undergraduate study, you may be eligible for a non-repayable scholarship or bursary to help with the cost of university. To find out if you are be eligible visit our scholarships and bursaries page.
We also offer a range of non-repayable scholarships for international students. To find out if you may be eligible visit our scholarships for international students page and select your home country from the drop-down list.
Our Graduate Promise
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
- Getting ready to apply for jobs
- Working on your CV
- Interview skills and assessment centres
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Make every moment matter at Leeds Business School Discover the kind of moments you could look forward to at Leeds Business School, from learning from experts to being inspired by business leaders. Our students have gone on placements, worked on live industry projects and benefitted from connections with employers such as Disney, Sky Sports, Nestlé, Flamingo Land and North Brewing. Together we can power your future advantage.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
Leeds - Best Place to Live in the North and Northeast*
From music venues and art galleries to parks, shopping and transport – we’ve got it all. We also have the best-paying jobs outside of London.
*The Sunday Times Best Place to Live guide, 2024.
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
