Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Master the art of marketing on a global scale. Learn how businesses think, anticipate buyer behaviour, and make your mark creating campaigns that truly connect.
Ready to think like a marketer and make confident business decisions? This BA (Hons) Business Management with Marketing course equips you with the skills to design impactful campaigns, understand consumer behaviour, and tackle real industry challenges. From ethical and sustainable marketing to digital innovation and global business issues, you’ll be prepared to thrive in fast-moving and competitive business environments.
As part of this course, you'll:
Try before you apply
Leeds Beckett University has partnered with Springpod to bring you immersive subject spotlight videos, giving you a taste of university study before you apply.
In this spotlight, you'll explore how smart technologies are transforming business and everyday life with insights from Leeds Business School experts Dr Sukky Jassi, Dr Esther Pugh, and Alistair MacAuley. Discover how digital innovation is reshaping industries such as food and drink and fashion, and what this means for consumers, sustainability, and the future of business.
Gain specialist knowledge
What would you do if a competitor undercut your product or demand dropped in a key market? This course gives you the tools to tackle real-life marketing challenges. Test your decision-making inour business simulation suite, take part in workshops, and start building your professional network while you study.
Industry expertise
Learn from teaching staff with real-world experience and close tiesto the business community.You can also attend our Guest Lecture Series, where we’ve welcomed industryleaders including the President of the Academy of Marketing, the CEO of Yorkshire Bank, and the Editor of Cosmopolitan. Register to joinupcoming lectures and gain valuable industry insight.
Professional recognition
This course aligns with Chartered Institute of Marketing (CIM) standards, meaning you’ll gain specialised knowledge andskills recognised by employers worldwide.You’ll gain exemptions from certain assessments if you decide to pursue professional qualification.
The Hatchery
Got a business idea? Thinking about self-employment or launching a social enterprise? As a Leeds Business School student, you'll have access to the Hatchery, our dedicated enterprise hub. Through enterprise education and specialist supportfrom the Centre for Entrepreneurship and Knowledge Exchange, you'llbenefit from:
*National Student Survey 2025
**Percentage of respondents from this course, HESA Graduate Outcomes 22-23
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.