Why Leeds?
With great music venues, culture, shopping, and parks - we've got it all. Leeds city centre has been named one of the Best Places to Live in the UK*.
*The Sunday Times Best Places to Live Guide, 2026
Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Marketing
Influence the way the world thinks and buys. You'll build in-demand marketing, data, digital, and creative skills, and turn bold ideas into real impact.
Course overview
-
N552 -
L27 -
City Campus -
Full-Time -
3 Years -
21 Sep 2026
Ever wonder how brands seem to know what you want before you do? Why do some ads feel like they were made for you? From the clothes you wear to the food and drinks you consume, marketing is everywhere. On this marketing degree, you'll discover how marketers combine behaviour, data, and insight to create campaigns you just can't ignore.
In a world where trust is priceless, savvy marketers help brands connect, inspire, and make an impact. You'll learn how to influence decisions, create unforgettable experiences, and lead with insight. You'll explore how brands grow, how audiences think and behave, and how digital tools bring campaigns to life.
As part of this marketing course, you'll:
- Combine theory with practice to master topics including brand strategy, communications, digital analytics, and sustainable marketing
- Explore how marketing shapes behaviour, sways choice, and influences culture
- Analyse marketing data to make smart and strategic decisions
- Develop campaigns that creatively tackle social, ethical, and brand challenges
- Apply your skills and build a professional, results-driven portfolio through live briefs, client projects, and work experience
You'll graduate as a confident, creative marketer, ready to drive campaigns that inspire, persuade, and shape the future of brands.
Stand out with CIM accreditation
This marketing degree is accredited by the Chartered Institute of Marketing (CIM), a globally recognised professional body. CIM content is integrated into your course, providing you with internationally relevant knowledge, skills, and hands-on experience that employers actively seek. If you pursue further qualifications, you'll be exempt from certain modules, giving you a head start towards desirable industry credentials.
Explore your future in real business settings
Practical experience is central to your learning at Leeds Business School. You'll tackle live briefs with clients, craft campaigns that resonate with audiences, and showcase your work in a professional portfolio that proves you can deliver results. Explore our Marketing Leeds site to see what you could produce.
You can also take advantage of placement year and internship opportunities to grow your confidence, boost your CV, and explore a career path that excites you.
Master the tools of the trade
Modern marketing runs on data, insight, and creativity. You'll get hands-on with industry-standard digital tools, social analytics platforms, content creation software, and campaign planning systems to develop your ideas into campaigns that convert and resonate.
Learn in a modern business hub
Study at our City Campus in central Leeds, a thriving hub for creative, retail, and digital industries. You'll connect with employers, attend live events, and learn from leading marketing professionals who'll show you how theory translates to inspiring campaigns that achieve impressive results.
Why study the BA Marketing course at Leeds Beckett University?
- CIM accreditation - kickstart your career with a degree built around renowned industry intel, providing a head start toward professional qualifications
- Curate an impressive portfolio of real-world experience by working on live client briefs and developing campaigns powered by authentic marketing data
- Industry-ready skills - master data, digital tools, analytics, and creative marketing techniques that professionals use every day
- Placements and internships - connect theory with practice and build your confidence as you explore a career path that excites you
- Study marketing in Leeds, a vibrant city hub for creative, retail, and digital industries, where you'll connect with local, national, and global employers
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
112
points required
If you’re unsure how to work out your UCAS points we have a UCAS Tariff Calculator which will do it for you. All you need to do is enter your qualifications and let the UCAS Tariff Calculator do the maths.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
Entry requirements
112
points required
UCAS Tariff Points: 112 points required.
(Minimum 72 from two A Levels or equivalent, excluding General Studies.).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Access to HE Diploma
Pass overall with a minimum of 112 UCAS tariff points.T Levels
Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core.Scottish Awards
112 UCAS tariff points from a minimum of 5 Highers of which at least 2 must be grade B or above.Irish Leaving Certificate
112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above.International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
How we assess your application
At Leeds Beckett we look for students who demonstrate a good knowledge, curiosity and passion for your chosen course and would benefit from the University’s learning environment.We aim to give every student a fair chance to progress and succeed on their chosen course and we recognise that your grades may not always reflect your true potential. Therefore, when assessing your application, we will consider the following:
- Your completed qualifications (such as GCSEs, A Levels, and their equivalents).
- Your predicted grades in future examinations.
- Your personal statement.
Our offers
All our offers are made by trained professionals who are committed to making offers that are appropriate to each applicant, regardless of their background.* They have the discretion to vary the level of offer to ensure every student with the potential to succeed at Leeds Beckett receives an offer that is achievable for them. This could mean that you may receive an offer to study on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff.  Your offer will be based on our belief that you are capable of benefiting from, and successfully completing, your course. We believe that it is people who think differently, independently, people with ‘unlike-minds' that make big things happen.*We operate a contextual admissions policy, which means we consider a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria may be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff.
Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).
- Declared disability on the UCAS application form (or direct application for part-time applicants).
- Over the age of 21 on the 1st of September before the course starts.
- Declared as a care experienced on the UCAS application form (or direct application for part-time applicants).
Our place as an Anchor Institution
To further strengthen our position as a key provider of education and training for West Yorkshire we apply an Anchor Institution Policy in our admissions process. Students who apply to us from any of the five Local Authority areas in West Yorkshire (BD, HD, HX, LS, WF) may be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points.Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade 4 in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Modules, teaching and learning
What you'll learn
Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession and marketing practice. You'll learn about the marketing mix and the application of marketing tools that contribute to enhancing customer satisfaction.
Discover how marketing, public relations, advertising and digital content work in real life. This module follows a logical and simple route through an analysis of the current marketing environment. You'll explore the scope of and learn to apply practical marketing and communications activities and tactics when delivering organisational goals. You'll also begin to consider how any recommendations can be implemented and monitored.
Develop a range of communication tools across traditional and digital platforms as you create a media kit for an organisation or brand. This module will increase your awareness of what it takes to become a competent marketing and communications specialist. You'll enhance your interpersonal, problem-solving, and practical skills during the production of a personal and professional development plan. By the end of the module, you'll be able to communicate more clearly, concisely and ethically when carrying out a variety of tasks for a range of audiences.
Explore the key principles that drive the understanding and application of artificial intelligence (AI) in marketing, digital marketing, public relations and advertising. You'll study the main concepts, tools, and techniques associated with AI and have the opportunity to use and apply them in a variety of relevant settings. Through a combination of theory and case studies, along with practical exercises, you'll begin to understand how AI works in industry and its effects both now and in the future.
What you'll learn
Gain an understanding of the marketing research process. You'll further develop knowledge and skills in planning and implementing marketing research projects.
Gain a hands-on, practical understanding of the consumer journey, looking at both online and offline, examining how the two modes and relevant touchpoints interact. You'll be equipped with the knowledge and skills to develop effective campaign plans through the application of marketing, public relations, and communications principles. By the end of the module, you'll understand the complexities of the contemporary marketplace and begin to make decisions that provide value to your customers, stakeholders, and organisation.
Develop an in-depth appreciation of branding and how it should be considered as part of an integrated communications plan. This module will build your understanding of branding, consumer relationships with brands and the brand building and management process in a dynamic, highly competitive operating environment. You'll have the opportunity to practice developing and delivering contemporary brand communications activities and campaigns across many industry sectors.
Option modules may include
Gain an understanding of the role of creativity within advertising. This module will introduce you to key concepts and documents in the creative process to produce engaging and effective advertising. You'll cover each stage from creative brief writing and interpretation, to pitching and ideation. As you build your creative portfolio, you'll explore the relationships between advertising, conceptual thinking, creative writing and design. By the end of the module, you'll have developed the knowledge and skills to understand, apply, and develop your own creative advertising content.
Study the concept of content marketing and its strategic importance to an organisation. You'll analyse the content marketing approaches of various companies and discover how content marketing links to corporate goals and marketing objectives. Once you understand these concepts, you'll develop your own content marketing plan for an allocated 'live' business. You'll use your new knowledge of audiences, content purpose and format, as well as the key theory of storytelling to bring it to life.
Retailers need to stand out from the competition in a very crowded marketplace. One way of achieving this is through effective visual merchandising. You'll examine the techniques and strategies retailers employ to merchandise their products to attract customers. These include; window display techniques, space management, store design and layout, point of sale and product arrangement. As well as studying the theory behind visual merchandising, you'll be given the opportunity to practice visual merchandising in a retail store environment and to investigate the career opportunities available in this sector. This module will enable you to understand how an effective visual merchandising strategy is crucial for creating market differentiation.
What you'll learn
Stategic marketing allows organisations to understand dynamic markets, build a competitive advantage and maximise opportunities for growth and value building. You’ll evaluate strategic marketing activities and develop an awareness of strategic aspects of marketing as well as major aspects of the planning and control of marketing operations. Analysing the marketing environment using relevant strategic marketing tools and theories, you’ll learn to make appropriate recommendations. By the end of the module, you’ll be able to propose innovative solutions to organisational problems through strategic marketing.
Sustainable marketing can drive long-term value creation while minimising negative impacts on the planet and society. This module will help you understand the principles, strategies, and practices of sustainable marketing within the contemporary business environment. You’ll explore the importance of sustainability in marketing decision-making and its implications for business profitability, societal well-being, and environmental preservation. We’ll empower you with the knowledge and skills to become a responsible marketer who values sustainability.
This module enables you to further develop your independent learning skills and demonstrate your capacity for sustained individual effort. You'll analyse and evaluate data and bring together ideas about your chosen research topic within the field of marketing, digital marketing, public relations, and/or advertising. You'll have the option to carry out your research in the form of a dissertation or practical research project.
The global services industry has expanded rapidly to become the largest economy sector in most developed countries. In this module, you’ll gain important insight into and understanding of the marketing of services by examining the drivers for growth, alongside technological, commercial and socio-cultural developments. You’ll study the complexities and challenges in service delivery and innovation in a contemporary global marketing setting. By the end of the module, you’ll understand the novel nature of marketing intangible provisions.
Option modules may include
Learn about issues management as a process of facilitating communication leadership in organisations in order to mitigate threats to the organisations. You'll develop knowledge matching response strategies to different situations, crises, and stakeholders.
In our rapidly developing world, technology can transform in the blink of an eye. This module will help you to gain an understanding of the similarities and contrasts between ‘traditional’ marketing and digital marketing, both now and in the future. We'll provide you with an insight into current and emerging disruptive technology and how it’s impacting marketing activities, consumer behaviour and global markets. You could cover anything from data science and AI, privacy and security and the Internet of Things to digital innovation and the future of content.
Examine the varying role of digital marketing metrics and tools within organisations to measure marketing effectiveness. You’ll learn how to select and analyse the optimum combination of these methods to ensure ethical and effective use of marketing resources in a range of settings. We'll give you clear guidance on how to make sense of these measures to support strategic decision-making. You’ll learn how to combine relevant metrics and complex data into tools like dashboards to offer clear visual insight on marketing activity and campaign performance.
Develop your personal, professional and transferable skills - as well as your subject-related knowledge - through work experience. During your placement, you'll have the opportunity to apply the knowledge and skills gained throughout the first two years of your course. This practical experience will enhance your competencies and attributes, making you more employable when you graduate from Leeds Business School.
This course offers the opportunity to take a ‘placement’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree and will extend the length of your course by an additional year.
Students who choose the placement route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees and funding
£9,790
UK
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee, which is yet to be confirmed.
£16,840
International 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2526.Fees and funding
£9,790
For students entering in 2026
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee, which is yet to be confirmed.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£16,840
For students entering in 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2526.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Scholarships and bursaries
We are committed to ensuring that an education at Leeds Beckett University is open to all. If you're thinking of joining us for undergraduate study, you may be eligible for a non-repayable scholarship or bursary to help with the cost of university. To find out if you are be eligible visit our scholarships and bursaries page.
We also offer a range of non-repayable scholarships for international students. To find out if you may be eligible visit our scholarships for international students page and select your home country from the drop-down list.
Career prospects
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
Career Prospects
Get ready to shape ideas, brands, and customer experiences. When you graduate from this marketing degree, you'll be prepared to turn insight into action, creativity into campaigns, and data into decisions that make an impact.
You'll be primed to work in numerous dynamic industries, from tech start-ups and creative agencies to global brands, retail, and entertainment. With hands-on experience, a professional portfolio, and industry connections, you'll be ready to lead campaigns that inspire, drive growth, and build brand trust in a world where connection and meaning matter. You'll graduate ready for roles such as:
- Marketing executive
- Digital marketing specialist
- Brand strategist
- Social media coordinator
- Content creator
- Data analyst
- Market researcher
You might take the next step by taking professional qualifications with the Chartered Institute of Marketing (CIM) or specialising further with a postgraduate degree like our MSc Digital Marketing.
Our marketing degree equips students with the skills and mindset needed to be successful within any area of the marketing industry. It will also prepare them for diverse roles such as marketing manager, brand manager, head of insights or product marketing manager, whether in-house or agency-side."
Neil Kelley
Course Director
Neil Kelley
Course Director / Leeds Business School
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
Our Graduate Promise
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
- Getting ready to apply for jobs
- Working on your CV
- Interview skills and assessment centres
- Connecting with employers and organisations
We’re ranked in the Top 10 universities in the UK for job prospects
(Student Crowd, 2025 - the only awards based entirely on student reviews).
Find out why...
Student life
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Explore Leeds Beckett
Step inside our immersive 360° virtual tour and discover cutting-edge facilities, dynamic learning spaces, and everything our campus has to offer.
Thinking of staying at home for your studies?
It’s a great option for lots of our local students
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
