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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
BOOK AN OPEN DAY
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Course overview
-
L27 -
City Campus -
Full-Time -
1 Year -
21 Sep 2026
Stand out from the crowd
Add value to your undergraduate degree with this practice-relevant master's in digital marketing. You'll develop key marketing and digital skills as you learn to generate innovative solutions to complex challenges currently facing the industry.
As part of this course, you'll:
- Gain a thorough insight into marketing in the post-digital era, recognising opportunities to steer businesses to success in a global economy
- Explore the psychological and sociological aspects of consumer behaviour
- Work with a client on a project brief to gain practical experience in planning, managing and implementing effective communication campaigns
- Practice identifying the characteristics of successful brands, and understand techniques used to manage them
- Develop your understanding of the planning, implementation, and measurement of social media marketing campaigns
- Build sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics
- Specialise in a marketing area that excites you for your Marketing Project to practice applying your expertise
Study modern marketing
You'll learn about the most up-to-date trends, tools and practices so you'll be prepared to step straight into your career, armed with the latest knowledge and skills. Some of your modules are also delivered by active industry practitioners, so you'll always have current insight to underpin your learning.
Diverse assessments
Here at Leeds Business School, we employ a range of innovative assessment methods to keep you as engaged as possible while building sought after transferrable skills. These include working on and managing a real project brief with a client; preparing and presenting a review of an organisation's social media marketing strategy; delivering a brand analysis from a management development perspective; and more.
Flexible master's project options
You'll also benefit from the flexibility of our Marketing Project module, which offers four unique pathways: dissertation, literature review, business plan, and consultancy. These options enable you to delve deeper into an area of marketing of your choice, in a way best suited to you.
Bringing your learning to life
With a strong focus on employability, you'll be encouraged to apply your learning. You'll use real world case studies to analyse how effective different marketing techniques can be. In addition, you'll be given opportunities to relate your study to organisational practices.
Teaching expertise
You'll be guided throughout your course by our expert academics. We'll support you to develop your knowledge, skills and confidence to make an immediate impact on your career.
Why study the MSc Digital Marketing course at Leeds Beckett University?
- No prior marketing knowledge or experience expected - we'll teach you everything you need to know
- Gain a broad knowledge of contemporary marketing, covering a huge range of contexts across all industries
- Study in central Leeds, an exciting city thriving with economic potential
- A diverse variety of assessments, including group work, creative presentations and working on project briefs with real clients
- Access to guest lectures with key business figures and some modules taught by experienced, active practitioners
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Career prospects
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
Career Prospects
Completing this advanced and challenging course will provide a gateway to your next professional marketing role. You'll have the confidence to apply your knowledge in a range of diverse and complex real-world marketing settings.
Leeds Beckett postgraduate marketing graduates have entered a huge range of marketing jobs, across numerous sectors, or have continued their studies.
Roles you can expect to go into after studying this marketing course include:
- Digital marketer
- Paid media specialist
- SEO strategist
- Content officer
- Data analyst
- Brand manager
Alyson Finney
Post Graduate Course Director / Leeds Business School
Our MSc in Digital Marketing equips students with the skills, knowledge and mindset to be successful in any area of the marketing industry. The course provides a gateway into professional marketing roles or a platform to step up to the next level. It can prepare them for roles including digital marketer, marketing communications specialist, social media marketing manager, and brand manager."
Alyson Finney
Post Graduate Course Director
Beckett Careers Team
Our careers service is not just there for undergraduates, we support our postgraduate taught and research students too.
Your postgraduate degree will boost your CV and help you stand out from the crowd. Whether you're just starting out on your chosen career path, changing careers or moving to the next level, we can provide you with expert advice and resources to help you take the next steps to achieving your goals.
Student life
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed – whether that’s completing your current studies or joining our cutting-edge research teams.
Thinking of staying at home for your studies?
It’s a great option for lots of our local students
