Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
BA (Hons)
Digital Marketer
Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing.
Course Overview
-
Part Time -
42 months (including EPA) -
City Campus -
£21,000
The BA (Hons) Digital Marketer degree apprenticeship will provide a challenging and dynamic educational experience. It will enable you to develop as a self-reliant, creative, enterprising, and challenging professional, committed to academic excellence. You will gain the skills to contribute to the growth of digital marketing and be able to apply the theory you learn at University in practice within your own organisation, through assessed projects and tailored learning.
Apprentices will be in full-time employment whilst studying towards this degree. Modules will be delivered in six blocks per academic year when you will spend 2-3 days on campus.
You will have access to online course materials, an online Portfolio tool, library resources and student support services.
For further details visit the Digital Marketers degree standards webpage.
Digital Marketer Degree Apprenticeship - Lunch & Workshop for Employers
Discover more about the course and explore tools such as Canva, Google Analytics 4 and Chat GPT at one of our free lunch and workshop events. Register now through the links below.
Limited places available due to the interactive nature of the workshops. Early booking is recommended.
What modules can I study?
Level 4
- Digital Marketing Decisions
- Marketing Essentials
- Marketing Data and Analytics
- Introduction to Marketing Communications
- Digital Marketing Tools
- Digital Marketing Techniques
Level 5
- Customer Journeys and Insights
- Website and Social Media Analytics
- Content Marketing
- Research for Digital Marketing
- Digital Marketing Planning
- Digital Marketing Campaigns
Level 6
- Marketing and Digital Strategy
- Mastering Metrics
- Digital Optimisation
- Digital Marketing Futures
- Work-based Research Project (40 credits)
Essential information
The course will take 42 months to complete, combining blended learning of on-the-job practical training with integrated academic learning. This blended approach is designed to be adaptable and flexible with a combination of face-to-face university teaching, online learning research and reflective practice and assessment.
The BA (Hons) Digital Marketer degree apprenticeship provides exemptions to Chartered Institute of Marketing (CIM) qualifications. It reduces the number of assessments you take – to gain a Professional CIM qualification – from three to one.
Predominantly individual coursework, with a focus on report writing and presentations.
The End Point Assessment (EPA) for this apprenticeship consists of the following elements of assessment:
The work-based project and its execution, an interview that comprises a formal presentation of the work-based project outputs, and a question and answer session. Your professional portfolio will be consulted and used as a further foundation for the interview.
112 UCAS points or equivalent.
5 GCSEs (including English and maths).
Please note applicants will normally have attained Level 2 English and Maths (GCSE grade C/4 or equivalent). Applicants who have not attained these will have the opportunity to complete the necessary qualifications alongside their apprenticeship as it will form part of the apprenticeship assessment requirements.
Please note applications are submitted through the relevant employer, not directly from applicants.
Before starting an apprenticeship, applicants will be required to sign a “Training Plan” which details key information regarding the apprenticeship such as learning requirements, responsibilities of the apprentice, employer and university, assessments, delivery schedule, etc, some of which are detailed below. Further information on this, and general apprentice admissions requirements, may be sought from the Apprenticeships Team:
Email: apprenticeships@leedsbeckett.ac.uk
Tel: 0113 812 4500
Neil Kelley
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
Overview of the role
Leading on the creation and execution of a digital marketing strategy.
Your university community
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Support your practical learning as a degree apprentice by borrowing textbooks or IT equipment, using our study spaces and accessing resources to develop your academic skills.
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