BA (hons) Fashion Marketing

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.

As part of this course, you’ll:

  • Learn to predict and identify trends, and understand why these trends are important to the industry
  • Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
  • Study fashion history and the effect of political changes and social movements on fashion
  • Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year. See examples of Fashion Marketing students' work in the Leeds School of Arts Festival

Real life experience
Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you to build your experience and contacts. They'll also help you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you'll be able to tailor your course to suit your career ambitions.

Guest Lectures
We often run a number of guest lectures and workshops throughout the year, both on campus and in conjunction with external organisations. The INSIDE/OUT lecture series brings together some of the most exciting names from the fields of art, architecture, design, fashion, film, music, performing arts and beyond. You can catch up on previous lectures by visiting the Leeds Arts Research Centre site.

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I loved the opportunity to explore all aspects of fashion marketing in my first year, covering different subjects I had no idea existed until I began the course. It gave me the opportunity to explore all my options within one course.

Georgia Rhodes BA (Hons) Fashion Marketing, Alumni

Interested in applying?

Take a look at our 3-step process on how to apply for a course as part of the i2i International Soccer Academy in partnership with Leeds Beckett University.

How to apply

Student view BA (Hons) Fashion Marketing student Kat talks about what she's enjoyed about the course and studying at Leeds Beckett University.

FIND OUT MORE about this course 

Visit our online prospectus to find out more about this course below.

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