Search results for 'Innovation' (2)
Professor Cathy Barnes
Cathy Barnes is Professor of Retail Innovation and is fascinated by consumer experience. She has researched and published widely on how to build products and experiences that delight consumers.
Jon is an active researcher into the creation of better project outcomes. Including: Optimisation; Innovation; Value; Decision Making; Team Working. Bringing that research into to the classroom to create graduates equipped with insight and skills to meet the challenges of project management. John’s PhD examines the causes of tension between project managers and organisation.
John is researching into issues that prevent better valued outcomes for projects. His contention is that projects should concern themselves primarily with the ‘beneficial outcomes’ that were anticipated at their conception. Normative project management, arising from its roots in the engineering paradigm, tends to see projects as delivering ‘tangible things’ or ‘products’. John suggests that such a perspective has proved problematic for those managing projects and is an important root cause of the challenges practitioners experience.
Instead, John suggests we think about projects as having the intention to create beneficial outcomes, intangible benefits, but sometimes measurable improvements from the preceding problem-state. This means treating projects as either ‘ill’ or ‘well’ defined problems and managing them to create a complete solution. In such an approach projects become exciting developments with teams examining and re-examining initial briefs, creating possibilities and modelling the feasibility and viability of how they might innovate their way to more effective and efficient solutions.
To investigate these ideas, John has worked with post-graduate students, to design experimental work that tests focussed hypotheses; and works with practitioners and real-life cases studies of projects and programmes to test whether more transformational changes can be made, to organisational, project and programme performance.