Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Charlie Connor
Lecturer
Charlie is a dedicated lecturer of Sport Marketing at the Carnegie School of Sport. With a profound passion for the intersection of sports and marketing, he has made it his mission to inspire and equip the next generation of sports industry leaders with cutting-edge knowledge and skills. His commitment to innovation is evident in his unwavering advocacy for the adoption of emerging technologies within the realm of sports marketing. He firmly believes that staying ahead of the curve is essential in this fast-evolving field.
As a specialist in Neuromarketing, Consumer Behaviour, and Psychology, Charlie brings a unique perspective to the classroom. His deep expertise allows students to delve into the intricacies of understanding consumer motivations, making data-driven decisions, and utilising psychology to create impactful marketing strategies. His engaging teaching style and real-world insights from his industry experience make his classroom both enriching and relevant for aspiring sports marketers.
Current Teaching
- The Sport Consumer
- Marketing Communications
- Intro to Sport Marketing
Research Interests
As a specialist in Neuromarketing, Consumer Behaviour, and Psychology, Charlie's research contributions provide valuable insights into understanding consumer motivations, deciphering data-driven trends, and utilising psychological principles to formulate effective marketing strategies in the context of sports. His past work stands at the intersection of academia and industry, making it invaluable for professionals and researchers seeking to navigate the ever-evolving landscape of sport marketing research.
Charlie is presently creating a Ph.D. proposal to complement his role as a lecturer in Sport Marketing and an advocate of Neuromarketing practices.
Ask Me About
- Marketing
- Media
- Neuroscience
- Outdoors
- Psychology
- Social Media
- Sociology
- Sport
- Sport Psychology
