David has been with the university since 2001 and is currently Principal Lecturer in Marketing within Leeds Business School. Since joining as a Senior Lecturer in 2001, he has seen the school grow and develop a wide range of vibrant courses which reflect the wide-ranging experience and student body within.
In terms of teaching, he has taught a range of marketing areas including marketing information, entrepreneurial marketing and marketing strategy together with being a CIM assessor on the Level 6 Strategic & Digital Marketing module.
- Marketing Dynamics on the MBA
- Marketing Dynamics on the Executive MBA
- Strategic Marketing (Level 6) on the BA (Hons) Marketing Management
- Strategic Marketing (Level 6) on the BA (Hons) Marketing with Advertising Management
- Strategic Marketing (Level 6) on the BA (Hons) Business Management with Marketing
Marketing as a whole, together with practitioner impact in the real world.
Ask Me About
Lane D; Sutcliffe A (2006) Brand Extensions in Confectionary; The Mars Delight. The Marketing Review
Lane D (2009) Personal Examination Feedback Using MP3 Audio. In: Academy of Marketing, 7 July 2009 - 9 July 2009, Leeds Metropolitan University.
Lane D; Solberg K (2008) The impact of Corporate Social Responsibility on the Emotional vs. Ethical Decision-Making Process - A Norwegian Case Study. In: Academy of Marketing, 8 July 2008 - 10 July 2008, Aberdeen.
Lane D; Stolting S (2005) A Transferable Process Model for E-commerce in SMEs. In: Institute for Small Business & Entrepreneurship, 1 November 2005 - 3 November 2005, Blackpool.
Lane D; sutcliffe A (2005) BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT. In: Academy of Marketing, 5 July 2005 - 7 July 2005, Dublin.
Lane D (2004) MANAGING AN ETHICAL PORTFOLIO. In: Irish Academy of Management, 2 September 2004 - 3 September 2004, Dublin.
Lane D (2003) Infant Leadership. In: British Academy of Management, 1 September 2003 - 3 September 2003, Leeds.
Lane D (2003) THE FAMILY PORTFOLIO MATRIX: EXPANDING THE BCG CONCEPT. In: Academy of Marketing, 8 July 2003 - 11 July 2003, Aston.
Lane D (2003) Mentoring and Link Teacher Roles within Young Enterprise. In: International Council for Small Businesses, 15 June 2003 - 18 June 2003, Belfast.
Lane D (2002) Mentoring Young Entrepreneurs Through the Young Enterprise Programme. In: 25th ISBA National Small Firms Policy and Research, 13 November 2002 - 15 November 2002, Brighton.
Lane D (2002) WHAT ABOUT THE WOMEN? RAISING THE PROFILE OF FEMALE ENTREPRENEURS. In: Hughes D eds. 25th ISBA National Small Firms Policy and Research, 13 November 2002 - 15 November 2002, Brighton.
Lane D; Hughes D (2002) Missing Kettles and Too Few Toasters: The Forecasting Methodology at Morphy Richards. In: British Academy of Management, 3 September 2002 - 6 September 2002, London.
Lane D; Tate P (2000) The Effect of the Internet on the Advertising Industry in a Consumer Culture. In: Third International Crossroads in Cultural Studies Conference, 21 June 2000 - 25 June 2000, Birmingham.