David Lane, Principal Lecturer

David Lane

Principal Lecturer

David has been with the university since 2001 and is currently Principal Lecturer in Marketing within Leeds Business School. Since joining as a Senior Lecturer in 2001, he has seen the school grow and develop a wide range of vibrant courses which reflect the wide-ranging experience and student body within.

In terms of teaching, he has taught a range of marketing areas including marketing information, entrepreneurial marketing and marketing strategy together with being a CIM assessor on the Level 6 Strategic & Digital Marketing module.

Current Teaching

  • Marketing Dynamics on the MBA
  • Marketing Dynamics on the Executive MBA
  • Strategic Marketing (Level 6) on the BA (Hons) Marketing Management
  • Strategic Marketing (Level 6) on the BA (Hons) Marketing with Advertising Management
  • Strategic Marketing (Level 6) on the BA (Hons) Business Management with Marketing

Research Interests

Marketing as a whole, together with practitioner impact in the real world.

David Lane, Principal Lecturer

Ask Me About

  1. Business
  2. Marketing