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David Lane
Contact Details
David Lane

Principal Lecturer

Leeds Business School

0113 81 24638 D.Lane@leedsbeckett.ac.uk

About David Lane

David has been with the university since 2001 and is currently Principal Lecturer in Marketing within Leeds Business School. Since joining as a Senior Lecturer in 2001 he has seen the school grow and develop a wide range of vibrant courses which reflect the wide-ranging experience and student body within.

Current research area focuses on student resilience amongst business students. Previous research has examined youth entrepreneurship, branding and entrepreneurial marketing. Currently David is undertaking his Doctor of Education qualification at Leeds Beckett where he is focusing on mitigating circumstances and student resilience.

In terms of teaching, he has taught a range of marketing areas including marketing information, entrepreneurial marketing and marketing strategy together with being a CIM Lead Examiner for the new Level 6 Project Design & Planning module plus a CIM assessment writer and assessor.

Current Teaching

  • H6 Marketing Consultancy Project
  • H7 Contemporary Marketing

Research Interests

Current EdD being undertaken examining student resilience and mitigating circumstances within business students.

Selected Publications

Journal articles (1)

  • Lane D; Sutcliffe A (2006), Brand Extensions in Confectionary; The Mars Delight. The Marketing Review

Conference proceedings (peer reviewed) (12)

  • Lane D (2009) Personal Examination Feedback Using MP3 Audio. In: Academy of Marketing Leeds Metropolitan University 20090707. : , pp. .
    View Repository Record
  • Lane D; Solberg K (2008) The impact of Corporate Social Responsibility on the Emotional vs. Ethical Decision-Making Process - A Norwegian Case Study. In: Academy of Marketing Aberdeen 20080708. : , pp. .
    View Repository Record
  • Lane D; Stolting S (2005) A Transferable Process Model for E-commerce in SMEs. In: Institute for Small Business & Entrepreneurship Blackpool 20051101. : , pp. .
    View Repository Record
  • Lane D; sutcliffe A (2005) BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT. In: Academy of Marketing Dublin 20050705. : , pp. .
    View Repository Record
  • Lane D (2004) MANAGING AN ETHICAL PORTFOLIO. In: Irish Academy of Management Dublin 20040902. : , pp. .
    View Repository Record
  • Lane D (2003) Infant Leadership. In: British Academy of Management Leeds 20030901. : , pp. .
    View Repository Record
  • Lane D (2003) THE FAMILY PORTFOLIO MATRIX: EXPANDING THE BCG CONCEPT. In: Academy of Marketing Aston 20030708. : , pp. .
    View Repository Record
  • Lane D (2003) Mentoring and Link Teacher Roles within Young Enterprise. In: International Council for Small Businesses Belfast 20030615. : , pp. .
    View Repository Record
  • Lane D (2002) WHAT ABOUT THE WOMEN? RAISING THE PROFILE OF FEMALE ENTREPRENEURS. In: 25th ISBA National Small Firms Policy and Research Brighton 20021113. : , pp. .
    View Repository Record
  • Lane D (2002) Mentoring Young Entrepreneurs Through the Young Enterprise Programme. In: 25th ISBA National Small Firms Policy and Research Brighton 20021113. : , pp. .
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  • Lane D; Hughes D (2002) Missing Kettles and Too Few Toasters: The Forecasting Methodology at Morphy Richards. In: British Academy of Management London 20020903. : , pp. .
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  • Lane D; Tate P (2000) The Effect of the Internet on the Advertising Industry in a Consumer Culture. In: Third International Crossroads in Cultural Studies Conference Birmingham 20000621. : , pp. .
    View Repository Record
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