David Lane, Principal Lecturer

David Lane

Principal Lecturer

David has been with the university since 2001 and is currently Principal Lecturer in Marketing within Leeds Business School. Since joining as a Senior Lecturer in 2001, he has seen the school grow and develop a wide range of vibrant courses which reflect the wide-ranging experience and student body within.

In terms of teaching, he has taught a range of marketing areas including marketing information, entrepreneurial marketing and marketing strategy together with being a CIM assessor on the Level 6 Strategic & Digital Marketing module.

Current Teaching

  • Marketing Dynamics on the MBA
  • Marketing Dynamics on the Executive MBA
  • Strategic Marketing (Level 6) on the BA (Hons) Marketing Management
  • Strategic Marketing (Level 6) on the BA (Hons) Marketing with Advertising Management
  • Strategic Marketing (Level 6) on the BA (Hons) Business Management with Marketing

Research Interests

Marketing as a whole, together with practitioner impact in the real world.

David Lane, Principal Lecturer

Ask Me About

  1. Business
  2. Marketing

Selected Outputs

  • Lane D; Sutcliffe A (2006) Brand Extensions in Confectionary; The Mars Delight. The Marketing Review

  • Lane D (2009) Personal Examination Feedback Using MP3 Audio. In: Academy of Marketing, 7 July 2009 - 9 July 2009, Leeds Metropolitan University.

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  • Lane D; Solberg K (2008) The impact of Corporate Social Responsibility on the Emotional vs. Ethical Decision-Making Process - A Norwegian Case Study. In: Academy of Marketing, 8 July 2008 - 10 July 2008, Aberdeen.

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  • Lane D; Stolting S (2005) A Transferable Process Model for E-commerce in SMEs. In: Institute for Small Business & Entrepreneurship, 1 November 2005 - 3 November 2005, Blackpool.

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  • Lane D; sutcliffe A (2005) BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT. In: Academy of Marketing, 5 July 2005 - 7 July 2005, Dublin.

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  • Lane D (2004) MANAGING AN ETHICAL PORTFOLIO. In: Irish Academy of Management, 2 September 2004 - 3 September 2004, Dublin.

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  • Lane D (2003) Infant Leadership. In: British Academy of Management, 1 September 2003 - 3 September 2003, Leeds.

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  • Lane D (2003) THE FAMILY PORTFOLIO MATRIX: EXPANDING THE BCG CONCEPT. In: Academy of Marketing, 8 July 2003 - 11 July 2003, Aston.

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  • Lane D (2003) Mentoring and Link Teacher Roles within Young Enterprise. In: International Council for Small Businesses, 15 June 2003 - 18 June 2003, Belfast.

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  • Lane D (2002) Mentoring Young Entrepreneurs Through the Young Enterprise Programme. In: 25th ISBA National Small Firms Policy and Research, 13 November 2002 - 15 November 2002, Brighton.

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  • Lane D (2002) WHAT ABOUT THE WOMEN? RAISING THE PROFILE OF FEMALE ENTREPRENEURS. In: Hughes D eds. 25th ISBA National Small Firms Policy and Research, 13 November 2002 - 15 November 2002, Brighton.

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  • Lane D; Hughes D (2002) Missing Kettles and Too Few Toasters: The Forecasting Methodology at Morphy Richards. In: British Academy of Management, 3 September 2002 - 6 September 2002, London.

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  • Lane D; Tate P (2000) The Effect of the Internet on the Advertising Industry in a Consumer Culture. In: Third International Crossroads in Cultural Studies Conference, 21 June 2000 - 25 June 2000, Birmingham.

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