Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
David Lane
Principal Lecturer
David has been with the university since 2001 and is currently Principal Lecturer in Marketing within Leeds Business School. Since joining as a Senior Lecturer in 2001, he has seen the school grow and develop a wide range of vibrant courses which reflect the wide-ranging experience and student body within.
In terms of teaching, he has taught a range of marketing areas including marketing information, entrepreneurial marketing and marketing strategy together with being a CIM assessor on the Level 6 Strategic & Digital Marketing module.
Current Teaching
- Marketing Dynamics on the MBA
- Marketing Dynamics on the Executive MBA
- Strategic Marketing (Level 6) on the BA (Hons) Marketing Management
- Strategic Marketing (Level 6) on the BA (Hons) Marketing with Advertising Management
- Strategic Marketing (Level 6) on the BA (Hons) Business Management with Marketing
Research Interests
Marketing as a whole, together with practitioner impact in the real world.
Ask Me About
- Business
- Marketing