About Dr Brian Jones
Brian joined Leeds Beckett University in 2004 as Senior Lecturer in Marketing. Since joining Leeds Beckett University Brian has been engaged in teaching and lecturing, academic and applied research, funded projects (e.g. Erasmus plus) and consultancy (e.g. ERDF).
Before joining Leeds Beckett University Brian worked for the University of Durham where he contributed to and managed national and international (DfID funded) research, consultancy, training and enterprise programmes and projects surrounding the Small, Medium Enterprise sector.He previously lectured in Industrial Management at the University of Bradford and also served as a Research Officer in the area of education and skills for the British Government's Employment Department.
Current Teaching
Brian is responsible for teaching Marketing modules and Corporate Social Responsibility modules. He supervises Undergraduate and Postgraduate dissertations and supervises PhD students.
Research Interests
Brian undertakes research and publishes in the area of enterprise and entrepreneurship education, social media, entrepreneurial marketing, and corporate social responsibility. He is presently working on an Erasmus plus funded project which looks at succession planning in family owned small businesses.
Selected Publications
Journal articles (17)
- Tench R; Jones B (2015), Social Media: the Wild West of CSR Communications
https://doi.org/10.1108/SRJ-12-2012-0157
View Repository Record - Jones BT; Iredale N (2014), Enterprise and entrepreneurship education: towards a comparative analysis
https://doi.org/10.1108/JEC-08-2012-0042
View Repository Record - Jones B; Beresford S (2014), Leeds and the Northern Arts Prize
https://doi.org/10.1108/JPMD-11-2012-0040
View Repository Record - Jones BT; Temperley J (2011), Leeds Shopping Week: a case study
https://doi.org/10.1108/17538331111176084 - Jones BT (2011), Review Essay on "Creativity and Education Futures: learning in a digital age" by Ana Craft, Trentham Books
- Jones B (2010), Entrepreneurial marketing and the Web 2.0 interface
https://doi.org/10.1108/14715201011090602 - Jones B; Iredale N (2010), Enterprise education as pedagogy
https://doi.org/10.1108/00400911011017654 - Jones B (2010), Review Essay on "Learning to be a Person in Society" by Peter Jarvis, Routledge
- Jones B; Bowd R; Tench R (2009), Corporate irresponsibility and corporate social responsibility: competing realities
https://doi.org/10.1108/17471110910977249 - Jones B; Iredale N (2009), Entrepreneurship education and Web 2.0
https://doi.org/10.1108/14715200911014158 - Jones B; Temperley J; Lima A (2009), Corporate reputation in the era of Web 2.0: the case of Primark
https://doi.org/10.1362/026725709X479309 - Jones B; Iredale N (2008), Case Study: International Development in Ukraine
https://doi.org/10.1108/17506200810913935 - Tench R; Bowd R; Jones B (2007), Perceptions and perspectives: corporate social responsibility and the media
https://doi.org/10.1108/13632540710843940 - Jones BT (2007), Review Essay on "Thinking About Teaching and Learning" by Robert Leamnson, Stylus Publishing and Trentham Books
- Jones B; Iredale N (2006), Developing an entrepreneurial life skills summer school
https://doi.org/10.1080/14703290600618522 - Jones BT (2006), Review Essay on "Education Policy: Globalization, Citizenship and Democracy" by Mark Olssen, John Codd and Anne-Marie O'Neill, Sage publications, London
- Jones BT (2004), Review Essay on "Schooling and Equality: Fact, Concept and Policy" edited by Dave Hill and Mike Cole, Routledge-Falmer, London
Books (3)
- Idowu SO; Capaldi N; Zu L; Gupta AD (2013) Encyclopedia of Corporate Social Responsibility Vol. 1 A-C, pp. 1-748; Vol. 2 D-H, pp. 749-1386; Vol. 3 I-R, pp. 1387-2106; Vol. 4 S-Z, pp. 2107-2767. . Springer Verlag.
- Tench R; Sun W; Jones B (2012) Corporate Social Irresponsibility: A Challenging Concept. Critical Studies on Corporate Responsibility, Governance and Sustainability . Emerald Group Publishing Ltd.
- Jones B ed. (2012) Entrepreneurial Communications. . Access Press UK.
Chapters (5)
- Jones BT; Temperley J (2012) Minicase 3.2 Primark - defending a reputation with social media. In: Fill C; Roper S Corporate Reputation: Brand and Communication. : Financial Times/Prentice Hall, pp. 321-324.
- Tench R; Sun W; Jones BT (2012) The Challenging Concept of Corporate Social Irresponsibility: An Introduction. In: Tench R; Sun W; Jones B Corporate Social Irresponsibility. : Emerald Group Publishing, pp. .
- Jones BT (2012) Introduction. In: Jones B Entrepreneurial Communications. : Access Press UK, pp. 8-10.
- Jones BT; James J (2011) Enterprise education: a vehicle for learning. In: Kill R; O'Rourke K Inspiring Enterprise. Leeds, UK: Leeds Met Press, pp. 118-129.
- Jones BT (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Sun W; Stewart J; Pollard DJ Reframing Corporate Social Responsibility. : Emerald Group Pub Limited, pp. .
Newspaper or magazine articles (3)
- Jones B (2010), Tuition fees have shown up UK's political union as unfair
- Jones B (2010), Scottish students distort the market
- Jones BT (2007), Time warp
Show/hide all publications
Journal articles (26)
- Topic M; Jones B (In press), Making Sense of UK Supermarket's CSR Web Communication.
View Repository Record - Stokes P; Jones BT; Kline H (In press), The Rhetoric and Realities of Internet Technologies on Trade Union Marketing, Communications, Resistance and Community
View Repository Record - Jones BT; Peeroo S; Samy M (2019), Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?
https://doi.org/10.1080/13527266.2018.1482559
View Repository Record - Baster D; Beresford S; Jones BT (2018), The 'brand' of the Catholic Church in England and Wales: challenges and opportunities for communications
https://doi.org/10.1002/pa.1881
View Repository Record - Peeroo S; Samy M; Jones BT (2017), Facebook: a blessing or a curse for grocery stores?
https://doi.org/10.1108/IJRDM-12-2016-0234
View Repository Record - Devins D; Jones BT (2016), Strategy for succession in family owned small businesses as a wicked problem to be tamed
https://doi.org/10.14267/VEZTUD.2016.11.02
View Repository Record - Menelec V; Jones B (2015), Networks and Marketing in Small Professional Service Businesses
View Repository Record - Tench R; Jones B (2015), Social Media: the Wild West of CSR Communications
https://doi.org/10.1108/SRJ-12-2012-0157
View Repository Record - Jones BT; Iredale N (2014), Enterprise and entrepreneurship education: towards a comparative analysis
https://doi.org/10.1108/JEC-08-2012-0042
View Repository Record - Jones B; Beresford S (2014), Leeds and the Northern Arts Prize
https://doi.org/10.1108/JPMD-11-2012-0040
View Repository Record - Tench R; Sun W; Jones B (2014), Introduction: CSR communication as an emerging field of study
https://doi.org/10.1108/S2043-9059(2014)0000006025 - Jones BT; Temperley J (2011), Leeds Shopping Week: a case study
https://doi.org/10.1108/17538331111176084 - Jones BT (2011), Review Essay on "Creativity and Education Futures: learning in a digital age" by Ana Craft, Trentham Books
- Jones B (2010), Entrepreneurial marketing and the Web 2.0 interface
https://doi.org/10.1108/14715201011090602 - Jones B; Iredale N (2010), Enterprise education as pedagogy
https://doi.org/10.1108/00400911011017654 - Jones B (2010), Review Essay on "Learning to be a Person in Society" by Peter Jarvis, Routledge
- Jones B; Bowd R; Tench R (2009), Corporate irresponsibility and corporate social responsibility: competing realities
https://doi.org/10.1108/17471110910977249 - Jones B; Iredale N (2009), Entrepreneurship education and Web 2.0
https://doi.org/10.1108/14715200911014158 - Jones B; Temperley J; Lima A (2009), Corporate reputation in the era of Web 2.0: the case of Primark
https://doi.org/10.1362/026725709X479309 - Jones B; Temperley J; Lima A (2009), Corporate reputation in the era of Web 2.0: The case of Primark
https://doi.org/10.1362/026725709X479309 - Jones B; Iredale N (2008), Case Study: International Development in Ukraine
https://doi.org/10.1108/17506200810913935 - Tench R; Bowd R; Jones B (2007), Perceptions and perspectives: corporate social responsibility and the media
https://doi.org/10.1108/13632540710843940 - Jones BT (2007), Review Essay on "Thinking About Teaching and Learning" by Robert Leamnson, Stylus Publishing and Trentham Books
- Jones B; Iredale N (2006), Developing an entrepreneurial life skills summer school
https://doi.org/10.1080/14703290600618522 - Jones BT (2006), Review Essay on "Education Policy: Globalization, Citizenship and Democracy" by Mark Olssen, John Codd and Anne-Marie O'Neill, Sage publications, London
- Jones BT (2004), Review Essay on "Schooling and Equality: Fact, Concept and Policy" edited by Dave Hill and Mike Cole, Routledge-Falmer, London
Books (5)
- Tench R; sun W; Jones BT (2014) Communicating corporate social responsibility: perspective and practise. 6. .
- Tench R (2014) Communicating Corporate Social Responsibility: Perspectives and Practice.. . Bingley: Emerald.
- Idowu SO; Capaldi N; Zu L; Gupta AD (2013) Encyclopedia of Corporate Social Responsibility Vol. 1 A-C, pp. 1-748; Vol. 2 D-H, pp. 749-1386; Vol. 3 I-R, pp. 1387-2106; Vol. 4 S-Z, pp. 2107-2767. . Springer Verlag.
- Tench R; Sun W; Jones B (2012) Corporate Social Irresponsibility: A Challenging Concept. Critical Studies on Corporate Responsibility, Governance and Sustainability . Emerald Group Publishing Ltd.
- Jones B ed. (2012) Entrepreneurial Communications. . Access Press UK.
Chapters (18)
- Jones BT (2019) The Wicked Problem of Social Media and Entrepreneurial Marketing. In: Fillis I; Telford N Handbook of Entrepreneurship and Marketing. Cheltenham: Edward Elgar, pp. .
- Jones BT; Tench R; Sun W (2018) Introduction: The Critical State of Corporate Social Responsibility in Europe. In: The Critical State of Corporate Social Responsibility in Europe. : , pp. .
- Tench R; Jones B; Sun W (2018) The critical state of corporate social responsibility in Europe: An introduction. In: Critical Studies on Corporate Responsibility, Governance and Sustainability. : , pp. 3-13.
https://doi.org/10.1108/S2043-905920180000012023 - Peeroo S; Samy M; Jones BT (2017) Social Media: from asymmetric to symmetric communication of CSR. In: Lindgreen A; Vanhamme J; Maon F; Mardon R Communicating Corporate Social Responsibility in the Digital Era:
The Role of Digital in Communicating and Managing Corporate Social Responsibility. London: Routledge, pp. 100-115.
- Tench R; Sun W; Jones BT (2014) Introduction: CSR Communication as an Emerging Field of Study. In: . : Emerald, pp. 3-21.
https://doi.org/10.1108/S2043-9059 - Jones BT (2013) Corporate Reputation. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 526-527.
- Jones BT (2013) Corporate Social Irresponsibility. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 557-560.
- Jones BT (2013) Friedman, Milton. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1174-1175.
- Jones BT (2013) Media Reporting of CSR. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1650-1652.
- Jones BT (2013) Privitisation. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1912-1914.
- Jones BT (2013) Wal-Mart. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 2689-2691.
- Jones BT (2013) World Economic Forum. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 2738-2740.
- Jones BT; Temperley J (2012) Minicase 3.2 Primark - defending a reputation with social media. In: Fill C; Roper S Corporate Reputation: Brand and Communication. : Financial Times/Prentice Hall, pp. 321-324.
- Tench R; Sun W; Jones BT (2012) The Challenging Concept of Corporate Social Irresponsibility: An Introduction. In: Tench R; Sun W; Jones B Corporate Social Irresponsibility. : Emerald Group Publishing, pp. .
- Jones BT (2012) Introduction. In: Jones B Entrepreneurial Communications. : Access Press UK, pp. 8-10.
- Jones BT; James J (2011) Enterprise education: a vehicle for learning. In: Kill R; O'Rourke K Inspiring Enterprise. Leeds, UK: Leeds Met Press, pp. 118-129.
- Jones BT (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Sun W; Stewart J; Pollard DJ Reframing Corporate Social Responsibility. : Emerald Group Pub Limited, pp. .
- Jones B (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Sun, William; Stewart, Jim; Pollard, David Reframing Corporate Social Responsibility: Lessons from the Global Financial Crisis. : Emerald, pp. 57-76.
Conference contributions (8)
- Devins D; Jones BT (2016) Towards a framework for higher education curriculum for small family business Paris 20161027. : .
- Tench R; Jones B (2011) Social Media: the Wild West of Corporate Communications Amsterdam 20111026. : .
- Jones B (2011) Flexing Muscle in the UK Grocery Market: A Case Study of Waitrose . University of Dubrovnik, Croatia: .
- Jones BB (2011) The Northern Art Prize, Leeds and Britart . Leeds Metropolitan University: .
- Jones, Brian; James, Jon; Tveit, E (2011) Road Safety Campaigns in Norway and UK . Leeds Metropolitan University: .
- Jones BT (2011) Social Media: the Wild West of Corporate Communications . Amsterdam: .
- Jones B (2010) Leeds Shopping Week: a shoppers' perspective . Coventry University: .
- Jones B (2009) Corporate Reputation on the Social Web: an exploratory case study of Primark . Leeds Metropolitan University: .
Conference proceedings (peer reviewed) (1)
Newspaper or magazine articles (8)
- Jones BT (2016), Degrees aren't products that students can buy
- Jones BT (2012), Excellent phrase sums up so much
- Jones B (2010), Tuition fees have shown up UK's political union as unfair
- Jones B (2010), Scottish students distort the market
- Jones BT (2010), quoted by Matthew Reisz in "Soul searching not soul stirring" (pages 38-9)
- Jones BT (2007), Time warp
- Jones BT (2006), Postcode should be no bar to treatment
- Jones BT (2006), In the beginning...
Open educational resources (1)
- Jones BT; Chandler N; Németh J; Szarucki M; Kubica I (2018), Fundamentals of SME Management
View Repository Record
Reports (2)
- Tench R; Jones B; Bellamy L; Pollard D (2008) An Audit of Leeds Metropolitan University's Engagement with Corporate Social Responsibility (CSR). . Leeds, UK: Leeds Business School, Leeds Metropolitan University.
- Tench R; Bowd R; Jones B (2005) CSR and the Media - Journalists' perceptions of CSR. . Leeds, UK: Leeds Business School, Leeds Metropolitan University.
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