About Dr Brian Jones
Brian joined Leeds Beckett University in 2004 as Senior Lecturer in Marketing. Since joining Leeds Beckett University Brian has been engaged in teaching and lecturing, academic and applied research, funded projects (e.g. Erasmus plus) and consultancy (e.g. ERDF).
Before joining Leeds Beckett University Brian worked for the University of Durham where he contributed to and managed national and international (DfID funded) research, consultancy, training and enterprise programmes and projects surrounding the Small, Medium Enterprise sector.He previously lectured in Industrial Management at the University of Bradford and also served as a Research Officer in the area of education and skills for the British Government's Employment Department.
Current Teaching
Brian is responsible for teaching Marketing modules and Corporate Social Responsibility modules. He supervises Undergraduate and Postgraduate dissertations and supervises PhD students.
Research Interests
Brian undertakes research and publishes in the area of enterprise and entrepreneurship education, social media, entrepreneurial marketing, and corporate social responsibility. He is presently working on an Erasmus plus funded project which looks at succession planning in family owned small businesses.
Selected Publications
Journal articles (17)
- Tench R; Jones B (2015), Social Media: the Wild West of CSR Communications. Social Responsibility Journal, vol. 11 (2)
https://doi.org/10.1108/SRJ-12-2012-0157
View Repository Record - Jones BT; Iredale N (2014), Enterprise and entrepreneurship education: towards a comparative analysis. Journal of Enterprising Communities: People and Places in the Global Economy, vol. 8 (1), p. 34-50.
https://doi.org/10.1108/JEC-08-2012-0042
View Repository Record - Jones B; Beresford S (2014), Leeds and the Northern Arts Prize. Journal of Place Management and Development, vol. 7 (3), p. 247-258.
https://doi.org/10.1108/JPMD-11-2012-0040
View Repository Record - Jones BT; Temperley J (2011), Leeds Shopping Week: a case study. Journal of Place Management and Development, vol. 4 (3), p. 272-281.
https://doi.org/10.1108/17538331111176084 - Jones BT (2011), Review Essay on "Creativity and Education Futures: learning in a digital age" by Ana Craft, Trentham Books. Citizenship, Social and Economics Education, vol. 10 (1), p. 65-66.
- Jones B (2010), Entrepreneurial marketing and the Web 2.0 interface. Journal of Research in Marketing and Entrepreneurship, vol. 12 (2), p. 143-152.
https://doi.org/10.1108/14715201011090602 - Jones B; Iredale N (2010), Enterprise education as pedagogy. Education and Training, vol. 52 (1), p. 7-19.
https://doi.org/10.1108/00400911011017654 - Jones B (2010), Review Essay on "Learning to be a Person in Society" by Peter Jarvis, Routledge. Citizenship, Social and Economics Education, vol. 9 (1), p. 80-81.
- Jones B; Bowd R; Tench R (2009), Corporate irresponsibility and corporate social responsibility: competing realities. Social Responsibility Journal, vol. 5 (3), p. 300-310.
https://doi.org/10.1108/17471110910977249 - Jones B; Iredale N (2009), Entrepreneurship education and Web 2.0. Journal of Research in Marketing and Entrepreneurship, vol. 11 (1), p. 66-77.
https://doi.org/10.1108/14715200911014158 - Jones B; Temperley J; Lima A (2009), Corporate reputation in the era of Web 2.0: the case of Primark. Journal of Marketing Management, vol. 25 (9-10), p. 927-939.
https://doi.org/10.1362/026725709X479309 - Jones B; Iredale N (2008), Case Study: International Development in Ukraine. Journal of Enterprising Communities: People and Places in the Global Economy, vol. 2 (4), p. 387-401.
https://doi.org/10.1108/17506200810913935 - Tench R; Bowd R; Jones B (2007), Perceptions and perspectives: corporate social responsibility and the media. Journal of Communication Management, vol. 11 (4), p. 348-370.
https://doi.org/10.1108/13632540710843940 - Jones BT (2007), Review Essay on "Thinking About Teaching and Learning" by Robert Leamnson, Stylus Publishing and Trentham Books. Citizenship, Social and Economics Education, vol. 7 (3)
- Jones B; Iredale N (2006), Developing an entrepreneurial life skills summer school. Innovations in Education and Teaching International, vol. 43 (3), p. 233-244.
https://doi.org/10.1080/14703290600618522 - Jones BT (2006), Review Essay on "Education Policy: Globalization, Citizenship and Democracy" by Mark Olssen, John Codd and Anne-Marie O'Neill, Sage publications, London. Citizenship, Social and Economics Education, vol. 7 (1)
- Jones BT (2004), Review Essay on "Schooling and Equality: Fact, Concept and Policy" edited by Dave Hill and Mike Cole, Routledge-Falmer, London. Citizenship, Social and Economics Education, vol. 6 (1)
Books (3)
- Idowu SO; Capaldi N; Zu L; Gupta AD (2013) Encyclopedia of Corporate Social Responsibility Vol. 1 A-C, pp. 1-748; Vol. 2 D-H, pp. 749-1386; Vol. 3 I-R, pp. 1387-2106; Vol. 4 S-Z, pp. 2107-2767. . Springer Verlag.
- Tench R; Sun W; Jones B (2012) Corporate Social Irresponsibility: A Challenging Concept. Critical Studies on Corporate Responsibility, Governance and Sustainability . Emerald Group Publishing Ltd.
- Jones B ed. (2012) Entrepreneurial Communications. . Access Press UK.
Chapters (5)
- Jones BT; Temperley J (2012) Minicase 3.2 Primark - defending a reputation with social media. In: Jones BT; Temperley J Corporate Reputation: Brand and Communication. : Financial Times/Prentice Hall, pp. 321-324.
- Tench R; Sun W; Jones BT (2012) The Challenging Concept of Corporate Social Irresponsibility: An Introduction. In: Tench R; Sun W; Jones BT Corporate Social Irresponsibility. : Emerald Group Publishing, pp. .
- Jones BT (2012) Introduction. In: Jones BT Entrepreneurial Communications. : Access Press UK, pp. 8-10.
- Jones BT; James J (2011) Enterprise education: a vehicle for learning. In: Jones BT; James J Inspiring Enterprise. Leeds, UK: Leeds Met Press, pp. 118-129.
- Jones BT (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Jones BT Reframing Corporate Social Responsibility. : Emerald Group Pub Limited, pp. .
Newspaper or magazine articles (3)
- Jones B (2010), Tuition fees have shown up UK's political union as unfair. The Financial Times
- Jones B (2010), Scottish students distort the market. The Financial Times
- Jones BT (2007), Time warp. The Guardian letters page
Show/hide all publications
Journal articles (26)
- Topic M; Jones B (In press), Making Sense of UK Supermarket's CSR Web Communication..
View Repository Record - Stokes P; Jones BT; Kline H (In press), The Rhetoric and Realities of Internet Technologies on Trade Union Marketing, Communications, Resistance and Community. International Journal of Technology and Human Interaction
View Repository Record - Jones BT; Peeroo S; Samy M (2019), Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?. Journal of Marketing Communications
https://doi.org/10.1080/13527266.2018.1482559
View Repository Record - Baster D; Beresford S; Jones BT (2018), The 'brand' of the Catholic Church in England and Wales: challenges and opportunities for communications. Journal of Public Affairs
https://doi.org/10.1002/pa.1881
View Repository Record - Peeroo S; Samy M; Jones BT (2017), Facebook: a blessing or a curse for grocery stores?. International Journal of Retail and Distribution Management, vol. 45 (12), p. 1242-1259.
https://doi.org/10.1108/IJRDM-12-2016-0234
View Repository Record - Devins D; Jones BT (2016), Strategy for succession in family owned small businesses as a wicked problem to be tamed. Vezetéstudomány / Budapest Management Journal
https://doi.org/10.14267/VEZTUD.2016.11.02
View Repository Record - Menelec V; Jones B (2015), Networks and Marketing in Small Professional Service Businesses. Journal of Research in Marketing and Entrepreneurship
View Repository Record - Tench R; Jones B (2015), Social Media: the Wild West of CSR Communications. Social Responsibility Journal, vol. 11 (2)
https://doi.org/10.1108/SRJ-12-2012-0157
View Repository Record - Jones BT; Iredale N (2014), Enterprise and entrepreneurship education: towards a comparative analysis. Journal of Enterprising Communities: People and Places in the Global Economy, vol. 8 (1), p. 34-50.
https://doi.org/10.1108/JEC-08-2012-0042
View Repository Record - Jones B; Beresford S (2014), Leeds and the Northern Arts Prize. Journal of Place Management and Development, vol. 7 (3), p. 247-258.
https://doi.org/10.1108/JPMD-11-2012-0040
View Repository Record - Tench R; Sun W; Jones B (2014), Introduction: CSR communication as an emerging field of study. Critical Studies on Corporate Responsibility, Governance and Sustainability, vol. 6
https://doi.org/10.1108/S2043-9059(2014)0000006025 - Jones BT; Temperley J (2011), Leeds Shopping Week: a case study. Journal of Place Management and Development, vol. 4 (3), p. 272-281.
https://doi.org/10.1108/17538331111176084 - Jones BT (2011), Review Essay on "Creativity and Education Futures: learning in a digital age" by Ana Craft, Trentham Books. Citizenship, Social and Economics Education, vol. 10 (1), p. 65-66.
- Jones B (2010), Entrepreneurial marketing and the Web 2.0 interface. Journal of Research in Marketing and Entrepreneurship, vol. 12 (2), p. 143-152.
https://doi.org/10.1108/14715201011090602 - Jones B; Iredale N (2010), Enterprise education as pedagogy. Education and Training, vol. 52 (1), p. 7-19.
https://doi.org/10.1108/00400911011017654 - Jones B (2010), Review Essay on "Learning to be a Person in Society" by Peter Jarvis, Routledge. Citizenship, Social and Economics Education, vol. 9 (1), p. 80-81.
- Jones B; Bowd R; Tench R (2009), Corporate irresponsibility and corporate social responsibility: competing realities. Social Responsibility Journal, vol. 5 (3), p. 300-310.
https://doi.org/10.1108/17471110910977249 - Jones B; Iredale N (2009), Entrepreneurship education and Web 2.0. Journal of Research in Marketing and Entrepreneurship, vol. 11 (1), p. 66-77.
https://doi.org/10.1108/14715200911014158 - Jones B; Temperley J; Lima A (2009), Corporate reputation in the era of Web 2.0: the case of Primark. Journal of Marketing Management, vol. 25 (9-10), p. 927-939.
https://doi.org/10.1362/026725709X479309 - Jones B; Temperley J; Lima A (2009), Corporate reputation in the era of Web 2.0: The case of Primark. Journal of Marketing Management, vol. 25 (9-10), p. 927-939.
https://doi.org/10.1362/026725709X479309 - Jones B; Iredale N (2008), Case Study: International Development in Ukraine. Journal of Enterprising Communities: People and Places in the Global Economy, vol. 2 (4), p. 387-401.
https://doi.org/10.1108/17506200810913935 - Tench R; Bowd R; Jones B (2007), Perceptions and perspectives: corporate social responsibility and the media. Journal of Communication Management, vol. 11 (4), p. 348-370.
https://doi.org/10.1108/13632540710843940 - Jones BT (2007), Review Essay on "Thinking About Teaching and Learning" by Robert Leamnson, Stylus Publishing and Trentham Books. Citizenship, Social and Economics Education, vol. 7 (3)
- Jones B; Iredale N (2006), Developing an entrepreneurial life skills summer school. Innovations in Education and Teaching International, vol. 43 (3), p. 233-244.
https://doi.org/10.1080/14703290600618522 - Jones BT (2006), Review Essay on "Education Policy: Globalization, Citizenship and Democracy" by Mark Olssen, John Codd and Anne-Marie O'Neill, Sage publications, London. Citizenship, Social and Economics Education, vol. 7 (1)
- Jones BT (2004), Review Essay on "Schooling and Equality: Fact, Concept and Policy" edited by Dave Hill and Mike Cole, Routledge-Falmer, London. Citizenship, Social and Economics Education, vol. 6 (1)
Books (5)
- Tench R; sun W; Jones BT (2014) communicating corporate socail responsibility: perspective and practise. 6. .
- Tench R (2014) Communicating Corporate Social Responsibility: Perspectives and Practice.. . Bingley: Emerald.
- Idowu SO; Capaldi N; Zu L; Gupta AD (2013) Encyclopedia of Corporate Social Responsibility Vol. 1 A-C, pp. 1-748; Vol. 2 D-H, pp. 749-1386; Vol. 3 I-R, pp. 1387-2106; Vol. 4 S-Z, pp. 2107-2767. . Springer Verlag.
- Tench R; Sun W; Jones B (2012) Corporate Social Irresponsibility: A Challenging Concept. Critical Studies on Corporate Responsibility, Governance and Sustainability . Emerald Group Publishing Ltd.
- Jones B ed. (2012) Entrepreneurial Communications. . Access Press UK.
Chapters (18)
- Jones BT (2019) The Wicked Problem of Social Media and Entrepreneurial Marketing. In: Jones BT Handbook of Entrepreneurship and Marketing. Cheltenham: Edward Elgar, pp. .
- Jones BT; Tench R; Sun W (2018) Introduction: The Critical State of Corporate Social Responsibility in Europe. In: Jones BT; Tench R; Sun W The Critical State of Corporate Social Responsibility in Europe. : , pp. .
- Tench R; Jones B; Sun W (2018) The critical state of corporate social responsibility in Europe: An introduction. In: Tench R; Jones B; Sun W Critical Studies on Corporate Responsibility, Governance and Sustainability. : , pp. 3-13.
https://doi.org/10.1108/S2043-905920180000012023 - Peeroo S; Samy M; Jones BT (2017) Social Media: from asymmetric to symmetric communication of CSR. In: Peeroo S; Samy M; Jones BT Communicating Corporate Social Responsibility in the Digital Era:
The Role of Digital in Communicating and Managing Corporate Social Responsibility. London: Routledge, pp. 100-115.
- Tench R; Sun W; Jones BT (2014) Introduction: CSR Communication as an Emerging Field of Study. In: Tench R; Sun W; Jones BT . : Emerald, pp. 3-21.
https://doi.org/10.1108/S2043-9059 - Jones BT (2013) Corporate Reputation. In: Jones BT Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 526-527.
- Jones BT (2013) Corporate Social Irresponsibility. In: Jones BT Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 557-560.
- Jones BT (2013) Friedman, Milton. In: Jones BT Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1174-1175.
- Jones BT (2013) Media Reporting of CSR. In: Jones BT Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1650-1652.
- Jones BT (2013) Privitisation. In: Jones BT Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1912-1914.
- Jones BT (2013) Wal-Mart. In: Jones BT Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 2689-2691.
- Jones BT (2013) World Economic Forum. In: Jones BT Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 2738-2740.
- Jones BT; Temperley J (2012) Minicase 3.2 Primark - defending a reputation with social media. In: Jones BT; Temperley J Corporate Reputation: Brand and Communication. : Financial Times/Prentice Hall, pp. 321-324.
- Tench R; Sun W; Jones BT (2012) The Challenging Concept of Corporate Social Irresponsibility: An Introduction. In: Tench R; Sun W; Jones BT Corporate Social Irresponsibility. : Emerald Group Publishing, pp. .
- Jones BT (2012) Introduction. In: Jones BT Entrepreneurial Communications. : Access Press UK, pp. 8-10.
- Jones BT; James J (2011) Enterprise education: a vehicle for learning. In: Jones BT; James J Inspiring Enterprise. Leeds, UK: Leeds Met Press, pp. 118-129.
- Jones BT (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Jones BT Reframing Corporate Social Responsibility. : Emerald Group Pub Limited, pp. .
- Jones B (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Jones B Reframing Corporate Social Responsibility: Lessons from the Global Financial Crisis. : Emerald, pp. 57-76.
Conference contributions (8)
- Devins D; Jones BT (2016) Towards a framework for higher education curriculum for small family business Paris 20161027. : .
- Tench R; Jones B (2011) Social Media: the Wild West of Corporate Communications Amsterdam 20111026. : .
- Jones B (2011) Flexing Muscle in the UK Grocery Market: A Case Study of Waitrose . University of Dubrovnik, Croatia: .
- Jones BB (2011) The Northern Art Prize, Leeds and Britart . Leeds Metropolitan University: .
- Jones, Brian; James, Jon; Tveit, E (2011) Road Safety Campaigns in Norway and UK . Leeds Metropolitan University: .
- Jones BT (2011) Social Media: the Wild West of Corporate Communications . Amsterdam: .
- Jones B (2010) Leeds Shopping Week: a shoppers' perspective . Coventry University: .
- Jones B (2009) Corporate Reputation on the Social Web: an exploratory case study of Primark . Leeds Metropolitan University: .
Conference proceedings (peer reviewed) (1)
Newspaper or magazine articles (8)
- Jones BT (2016), Degrees aren't products that students can buy. The Financial Times
- Jones BT (2012), Excellent phrase sums up so much. The Financial Times letters page
- Jones B (2010), Tuition fees have shown up UK's political union as unfair. The Financial Times
- Jones B (2010), Scottish students distort the market. The Financial Times
- Jones BT (2010), quoted by Matthew Reisz in "Soul searching not soul stirring" (pages 38-9). The Times Higher Education
- Jones BT (2007), Time warp. The Guardian letters page
- Jones BT (2006), Postcode should be no bar to treatment. The Guardian letters page
- Jones BT (2006), In the beginning.... The Guardian letters page
Open educational resources (1)
- Jones BT; Chandler N; Németh J; Szarucki M; Kubica I (2018), Fundamentals of SME Management.
View Repository Record
Reports (2)
- Tench R; Jones B; Bellamy L; Pollard D (2008) An Audit of Leeds Metropolitan University's Engagement with Corporate Social Responsibility (CSR). . Leeds, UK: Leeds Business School, Leeds Metropolitan University.
- Tench R; Bowd R; Jones B (2005) CSR and the Media - Journalists' perceptions of CSR. . Leeds, UK: Leeds Business School, Leeds Metropolitan University.
Related News
Blog Articles
