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Dr Brian Jones


About Dr Brian Jones

Brian joined Leeds Beckett University in 2004 as Senior Lecturer in Marketing. Since joining Leeds Beckett University Brian has been engaged in teaching and lecturing, academic and applied research, funded projects (e.g. Erasmus plus) and consultancy (e.g. ERDF).

Before joining Leeds Beckett University Brian worked for the University of Durham where he contributed to and managed national and international (DfID funded) research, consultancy, training and enterprise programmes and projects surrounding the Small, Medium Enterprise sector.He previously lectured in Industrial Management at the University of Bradford and also served as a Research Officer in the area of education and skills for the British Government's Employment Department.

Current Teaching

Brian is responsible for teaching Marketing modules and Corporate Social Responsibility modules. He supervises Undergraduate and Postgraduate dissertations and supervises PhD students.

Research Interests

Brian undertakes research and publishes in the area of enterprise and entrepreneurship education, social media, entrepreneurial marketing, and corporate social responsibility. He is presently working on an Erasmus plus funded project which looks at succession planning in family owned small businesses.

Selected Publications

Journal articles (22)

Books (4)

  • Tench R (2014) Communicating Corporate Social Responsibility: Perspectives and Practice.. Bingley: Emerald.
  • Idowu SO; Capaldi N; Zu L; Gupta AD (2013) Encyclopedia of Corporate Social Responsibility Vol. 1 A-C, pp. 1-748; Vol. 2 D-H, pp. 749-1386; Vol. 3 I-R, pp. 1387-2106; Vol. 4 S-Z, pp. 2107-2767. Springer Verlag.
  • Tench R; Sun W; Jones B (2012) Corporate Social Irresponsibility: A Challenging Concept. Critical Studies on Corporate Responsibility, Governance and Sustainability Emerald Group Publishing Ltd.http://books.emeraldinsight.com/display.asp?K=9781780529981&sf1=contributor&st1=William%20w/2%20Sun&sort=sort_date/d&m=1&dc=3&cur=USD
  • Jones B ed. (2012) Entrepreneurial Communications. Access Press UK.

Chapters (14)

  • Jones BT (2013) Corporate Reputation. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 526-527.
  • Jones BT (2013) Corporate Social Irresponsibility. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 557-560.
  • Jones BT (2013) Friedman, Milton. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1174-1175.
  • Jones BT (2013) Media Reporting of CSR. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1650-1652.
  • Jones BT (2013) Privitisation. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 1912-1914.
  • Jones BT (2013) Wal-Mart. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 2689-2691.
  • Jones BT (2013) World Economic Forum. In: Idowu SO; Capaldi N; Zu L; Gupta AD Encyclopedia of Corporate Social Responsibility. : Springer Verlag, pp. 2738-2740.
  • Nunn AE (2012) The Structural Contradictions and Constraints on Corporate Social Responsibility: Challenges for Corporate Social Irresponsibility. In: Tench R; Sun W; Jones B Corporate Social Irresponsibility. : Emerald Group Pub Limited, pp. .
    https://doi.org/10.1108/S2043-9059(2012)0000004012
    View Repository Record
  • Jones BT; Temperley J (2012) Minicase 3.2 Primark - defending a reputation with social media. In: Fill C; Roper S Corporate Reputation: Brand and Communication. : Financial Times/Prentice Hall, pp. 321-324.
  • Tench R; Sun W; Jones BT (2012) The Challenging Concept of Corporate Social Irresponsibility: An Introduction. In: Tench R; Sun W; Jones B Corporate Social Irresponsibility. : Emerald Group Publishing, pp. .
  • Jones BT (2012) Introduction. In: Jones B Entrepreneurial Communications. : Access Press UK, pp. 8-10.
  • Jones BT; James J (2011) Enterprise education: a vehicle for learning. In: Kill R; O'Rourke K Inspiring Enterprise. Leeds, UK: Leeds Met Press, pp. 118-129.
  • Jones BT (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Sun W; Stewart J; Pollard DJ Reframing Corporate Social Responsibility. : Emerald Group Pub Limited, pp. .
  • Jones B (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Sun, William; Stewart, Jim; Pollard, David Reframing Corporate Social Responsibility: Lessons from the Global Financial Crisis. : Emerald, pp. 57-76.

Conference contributions (7)

  • Tench R; Jones B (2011) Social Media: the Wild West of Corporate Communications Amsterdam 26/10/2011.
  • Jones B (2011) Flexing Muscle in the UK Grocery Market: A Case Study of Waitrose . University of Dubrovnik, Croatia:
  • Jones BB (2011) The Northern Art Prize, Leeds and Britart . Leeds Metropolitan University:
  • Jones, Brian; James, Jon; Tveit, E (2011) Road Safety Campaigns in Norway and UK . Leeds Metropolitan University:
  • Jones BT (2011) Social Media: the Wild West of Corporate Communications . Amsterdam:
  • Jones B (2010) Leeds Shopping Week: a shoppers' perspective . Coventry University:
  • Jones B (2009) Corporate Reputation on the Social Web: an exploratory case study of Primark . Leeds Metropolitan University:

Conference proceedings (1)

Newspaper or magazine articles (7)

Reports (2)

  • Tench R; Jones B; Bellamy L; Pollard D (2008) An Audit of Leeds Metropolitan University's Engagement with Corporate Social Responsibility (CSR). Leeds, UK: Leeds Business School, Leeds Metropolitan University.
  • Tench R; Bowd R; Jones B (2005) CSR and the Media - Journalists' perceptions of CSR. Leeds, UK: Leeds Business School, Leeds Metropolitan University.
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