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Animations & Interaction

The Leeds Beckett University website occasionally uses animations to page elements and animated gifs to add impact to pages. If you wish to stop them from playing for accessibility purposes or for personal preference then please see the guidance below. Please note that browsers sometimes change how they operate, so please refer to your browser help files to find their latest information.
How do I turn off animations?

Chrome

Chrome users will need to use browser extensions. Animation Policy from Google will help you set your own preferences.

Microsoft Edge

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Internet Explorer

To stop animations on a single page you can just press the 'Esc' key. This will stop the animation on that page. If you wish to restart the animations you need to refresh the page. To permanently disable the playing of animated GIF images, open Internet Options > Advanced tab. Under the Multimedia section, uncheck the Play animations in webpage check-box, click Apply and Exit and then restart your computer.

Firefox

Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

Dr Catherine Ashworth

Senior Lecturer

Dr Catherine J Ashworth, PhD is a senior lecturer in global and strategic marketing and an experienced knowledge transfer academic at Leeds Business School.

Synopsis

+30 years working in or with business at a senior level
+15 years Knowledge Transfer & Consultancy experience
+20 years in Higher Education with significant experience in teaching Strategic Marketing, Global, International and Entrepreneurial Marketing

Experience

Catherine has over twenty years experience in academia. She has developed both specialist and hands-on practical knowledge in several business-critical areas, including Marketing Project Management, Marketing Communications, Business to Business/Industrial Marketing, plus Consumer Psychology and Behaviour.

Catherine has won awards at international academic conferences for her research work both in strategic marketing and e-business strategy both individually (e.g., e-retail marketing success) and collaboratively (e.g., social media and football), and contributes to several leading scholarly journals as an expert independent peer reviewer

Catherine has extensive prior experience in Industrial and Strategic Marketing, as both a practitioner and Knowledge Transfer Partnership (KTP) Consultant. She has considerable in-depth experience of successful industry engagement having led both corporate and government funded consultancy projects that have enabled business transformation and growth, including leading a National award-winning Knowledge Transfer project.

Catherine also led subject-specific contribution to the highly acclaimed development and management of the Online Foundation Degree in Retail developed for Tesco Plc, which involved a significant level of work-based learning, enhanced with intensive university-based workshops for developing future retail management talent. This project has now been rolled out across the UK to several large retail organisations, and Internationally to assist in retail development across the wider business domain.

Successful projects in many industry sectors

Catherine’s broad industry experience includes:

Acoustics
Anti-Terror/Perimeter Security
Chemicals
Clothing
Environmental Conditioning
Fire Protection
Furniture
Print & Media
Retail and Online retail

Current Teaching

Global Marketing
Strategic Marketing
Practical Marketing

Research Interests

Catherine's career has largely focused on practical and strategic interventions to leverage efficiencies and growth resulting in economic and employment generation across several companies. However, she has found time to publish in the areas of small business/e-retail development, social media strategy and more recently, Influencer Marketing.