Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Dr David Andrews
Senior Lecturer
Dr David Andrews serves as a Senior Lecturer in Marketing within Leeds Business School. He completed his PhD, focusing on the role of trust in partnerships and collaborations. He is actively involved in numerous Knowledge Transfer Partnerships.
With over three decades of industry experience, including executive roles such as CEO of the Yorkshire Tourist Board and directorships in various companies, David brings a wealth of practical knowledge to his academic role. He is a Chartered Marketeer and leads modules on Entrepreneurial Marketing, Contemporary Marketing, and Understanding Customers and Markets at Leeds Beckett.
David has a proven track record of working with numerous SMEs, sharing growth aspirations. He possesses extensive expertise in knowledge transfer, having collaborated with over 200 SMEs in the past four years across various funded programmes.
Current Teaching
- Entrepreneurial Marketing
- Contemporary Marketing
- Understanding Markets and Customers
Research Interests
David's research interest focuses on partnerships and collaborations and this area of expertise is centred on SME growth and turnaround, while contributing to academic research in related domains such as SME productivity and internationalisation.
Ask Me About
- Entrepreneurial
- Management Knowledge Transfer Partnerships
- Business
- Marketing
- Tourism