Dr Jo Clarke, Senior Lecturer

Dr Jo Clarke

Senior Lecturer

Jo is a Senior Lecturer in Sport Business Management. She delivers a number of undergraduate and postgraduate modules within the Sport Management Subject Group and her research is interested in the social, cultural and health outcomes of sport.

Jo completed her Bachelor’s degree in Sport and Recreation Management at Birmingham University (2003) and Master’s degree in Sport, Culture and Community at Sheffield Hallam University (2012). In 2019, she completed her PhD in International Sport for Development and Peace under the supervision of Professor Fred Coalter, Professor Carlton Cooke and Dr Chris Rowley. The ethnographic study based in Cameroon, Central-West Africa studied power relations and practices of international sport-for-development organisations working in Cameroon.

Jo's industry background in the UK, Africa and New Zealand has enabled her to work in a variety of operational, strategic and governance roles in the public, voluntary, charitable and higher education sports sector since 2000 including East Staffordshire Borough Council, Wigan Leisure and Culture Trust, Harbour Sport, North Harbour Tennis, Tennis New Zealand, Yorkshire Cricket Foundation, Badminton England, Cricket Without Boundaries, Cameroon Cricket Federation and Leeds Trinity University.

Jo joined the Sport Management Group in 2023. Previously Jo held positions include Senior Lecturer, Course Leader and Internationalisation lead in the Academy of Sport and Sheffield Hallam University. Jo brings an applied focus to her teaching and research having worked in public and voluntary sport sectors globally. Her global work experiences have inspired her to conduct internationally focused research bringing together a range of international perspectives.

Current Teaching

  • Sport Business Landscape
  • Personal, Professional, Academic Development
  • Professional Practice in the Sport Industry
  • Globalisation of Sport Business

Research Interests

Jo's research interests focus on the critical study of sport. Her research is predominantly qualitative in nature and explores:

  • Global sport policies
  • Social inequalities with particular attention given to race and gender
  • Emerging sport trends
  • Partnership working in sport for development
  • The use of sport as a vehicle to tackle non sporting objectives

Jo's research champions localised voices from key stakeholders and practitioners who are responsible for designing, delivering and evaluating sport to understand what works and importantly what doesn't work with a view to impact future policies and practices.


Dr Jo Clarke, Senior Lecturer

Ask Me About

  1. Gender
  2. Government policies
  3. Peace
  4. Politics
  5. Race
  6. Sociology
  7. Sport