Dr Ranis Cheng, Senior Lecturer

Dr Ranis Cheng

Senior Lecturer

Dr Ranis Cheng is a Senior Lecturer in Fashion Marketing at Leeds School of Art. She is also a member of Fashion and Architecture Research Cluster.

Ranis is an experienced academic and researcher. She is a fellow of Higher Education Academy. She has held leadership roles at other HE institution. She has experience in programme development with international partners. She has published work on branding, sustainability and small business management in peer-reviewed journals.

Current Teaching

Ranis teaches on BA (Hans) Fashion Marketing cohort on subjects including branding, business creation and digital marketing.

Research Interests

Ranis is interested in how sustainability and digital development facilitate the creation and growth of brands. Her current research projects include prosocial causes and brand community building on digital landscape. She is also interested in the development of business venture in the cultural and creative industry. She has been involved in various funded research projects, including evaluating how SME marketing can be incorporated into the curriculum to enhance graduates' employability funded by Academy of Marketing; exploring individual motivation and how owners identity sustainable business opportunities funded by Economic and Social Research Council and RAKE; understanding the power of influencer marketing to stimulate prosocial causes funded by White Rose Collaboration Fund.

Dr Ranis Cheng, Senior Lecturer

Ask Me About

  1. Sustainability
  2. Branding
  3. SME Marketing
  4. Fashion Marketing
  5. Digital Marketing