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The Leeds Beckett website is designed to enable you to manage your own privacy preferences. By clicking on 'Cookies' below you can manage what data the site collects about your browsing. This will only maintain if you are on your own device or using a synched version of your chosen browser. If you are using a shared or public machine without synching your browser then there is no need to change the preferences.

Our site is built with accessibility in mind and we seek to adhere to the WACG AA levels of compliance for digital accessibility. To support that we have provided instructions on managing animations below.

Cookies

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For more information please view our Privacy Policy

Animations & Interaction

The Leeds Beckett University website occasionally uses animations to page elements and animated gifs to add impact to pages. If you wish to stop them from playing for accessibility purposes or for personal preference then please see the guidance below. Please note that browsers sometimes change how they operate, so please refer to your browser help files to find their latest information.
How do I turn off animations?

Chrome

Chrome users will need to use browser extensions. Animation Policy from Google will help you set your own preferences.

Microsoft Edge

There is currently no way to disable animations within Microsoft Edge. Users of Edge (Chromium) browser can install the Chrome extensions above and use them.

Internet Explorer

To stop animations on a single page you can just press the 'Esc' key. This will stop the animation on that page. If you wish to restart the animations you need to refresh the page. To permanently disable the playing of animated GIF images, open Internet Options > Advanced tab. Under the Multimedia section, uncheck the Play animations in webpage check-box, click Apply and Exit and then restart your computer.

Firefox

Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

Helen Hepworth

Lecturer

Helen Hepworth is an experienced Grocery retail specialist who has worked both in the UK and internationally for over 20 years. Working with major UK and Global retailers, she has developed specialisms in Category Management, Innovation and Product Development.

Helen specialises in consumer goods and grocery retail. Through her work in industry working with major consumer brands and retailers, she has developed a keen interest in the emergence and power of storytelling within the industry. Specific research interests include Category Management, Product Development, Innovation and Storytelling.

Current Teaching

PG Marketing Research

Module leader:

Marketing Consultancy Project
The Pitch (CIM)

Research Interests

FMCG category management, product development, innovation and storytelling. Research in this area carried out by Helen will help to facilitate improved interaction between academia and industry. A real world focus combined with a commitment to best practices and academic content will elevate and encourage interaction and collaboration between the two.