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How can I help?

John Myers

Senior Lecturer

Course Leader in Sport Marketing, Senior Lecturer in Sport Management Group and PhD Candidate.

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About

Course Leader in Sport Marketing, Senior Lecturer in Sport Management Group and PhD Candidate.

Course Leader in Sport Marketing, Lecturer in Sport Management Group and PhD student.

As a Senior Lecturer within the Sport Management Group, I currently explore many contemporary issues in regards to sport management research. My PhD is using Social Network Analysis and Economic Sociology to further understand the Horse Racing Industry, discussing the role of Capital Theory in order to succeed in the most connected sport in the world.

Further to this, my research expertise includes the role of gambling as an activity and as an industry within sport, and am actively researching alongside my PhD in this matter.

Research interests

My research interests surround the contentious relationship between gambling and sport and the subsequent implications of how these industries interject.

This includes but is not exclusive to, governance, strategy, consumer behaviour and behaviour change.

Publications (1)

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Journal article
Gambling lifestyles: The importance of social capital and diverse networks
Featured 19 April 2023 Leisure Studies43(1):1-15 (15 Pages) Informa UK Limited
AuthorsBond AJ, Widdop P, Myers J

Scholars often overlook leisure gambling perspectives and focus on more health-related mechanisms, such as compulsive gambling behaviours. Consequently, understanding gambling as leisure is under-explored, especially in an economic sociological context. We begin to address this gap by identifying whether (1) leisure gambling is stratified across gambling activities and society, (2) social capital and (3) diverse networks are essential in leisure gambling consumption. Using 12,991 respondents to the 2007–2008 Taking Part Survey, we apply latent class analysis to identify different typologies of leisure gamblers, modelling the influence of socio-cultural characteristics and network resources and diversity. We identify five leisure gambling typologies, with social capital and network diversity playing an important role in their formation. Generally, leisure gambling consumption depends on more social capital and diverse networks.

Current teaching

I currently across an array of modules, leading the subject group's Final Year Project module, as well as the Sandwich Year Placement module where students work in industry for a year between Levels 5 & 6. 

I also lead on and teach across:

  • Sport Branding
  • Sport Finance
  • Marketing Analytics
  • Leading & Managing People in Sport Organisations
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John Myers
21498
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