Course Leader in Sport Marketing, Lecturer in Sport Management Group and PhD student.
As a Lecturer within the Sport Management Group, I currently explore many contemporary issues in regards to sport management research. My PhD is using Social Network Analysis and Economic Sociology to further understand the Horse Racing Industry, discussing the role of Capital Theory in order to succeed in the most connected sport in the world.
Further to this, my research expertise includes the role of gambling as an activity and as an industry within sport, and am actively researching alongside my PhD in this matter.
This includes but is not exclusive to, governance, strategy, consumer behaviour and behaviour change.
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