John Myers, Lecturer

John Myers


Course Leader in Sport Marketing, Lecturer in Sport Management Group and PhD student.

As a Lecturer within the Sport Management Group, I currently explore many contemporary issues in regards to sport management research. My PhD is using Social Network Analysis and Economic Sociology to further understand the Horse Racing Industry, discussing the role of Capital Theory in order to succeed in the most connected sport in the world.

Further to this, my research expertise includes the role of gambling as an activity and as an industry within sport, and am actively researching alongside my PhD in this matter.

Current Teaching

I currently teach marketing communications and sport finance modules.

Research Interests

My research interests surround the contentious relationship between gambling and sport and the subsequent implications of how these industries interject.

This includes but is not exclusive to, governance, strategy, consumer behaviour and behaviour change.
John Myers, Lecturer

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