Dr Alexander Bond
Alexander Bond is a Senior Lecturer in Sport Management and leads the MSc Sport Business Management. He also leads the Management and Governance Theme for the Research Centre of Social Justice in Sport and Society.
Alexander began his journey at Leeds Beckett University (then Leeds Metropolitan University), studying BA (Hons) Sport Business Management. After graduating in 2012, he pursued a part-time PhD, developing a multidisciplinary consumption model for spectator sport. Upon completing his PhD in 2016, he became a Senior Lecturer in Sport Management and currently leads the MSc Sport Business Management. He also leads the Management and Governance Theme for the Research Centre of Social Justice in Sport and Society, focusing on addressing social inequalities in sport and society.
Alexander teaches across BA (Hons) Sport Business Management, BA (Hons) Sport Marketing, MSc Sport Business Management, MSc Strategic Sport Marketing and MA Sport Development and Management courses.
Currently, he leads:
- Economic and Financial Decision Making in Sport (L7)
- Sport Management Research Skills (L7)
- Sport Business Analytics (L7)
- Independent Project (L7)
Alexander is a quantitative social science researcher and publishes multiple topics cutting across economics, sociology, politics and international development. His main interests relate to how society at both the micro, meso and macro is structured. Specifically, he currently focusses on applying network theory and perspectives to understand how social structures impact economic behaviour. Current projects include; exploring the structure of child transfers football’s global transfer market, understanding how gambling is a structured leisure activity, and analysing online social structures of sports conversations. His other research interest is applying quantitative methods such as; economic modelling, advanced statistical analysis and advanced data science (machine learning) techniques to issues within the sports industry.
His research has been funded by GambleAware, British Academy and the Leisure Studies Association. He actively publishes research in a range of sport management and mainstream journals and currently serves as an Associate Editor for the Managing Sport and Leisure journal and serves on multiple Editorial Boards.
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Bond AJ; Cockayne D; Ludvigsen JAL; Maguire K; Parnell D; Plumley D; Widdop P; Wilson R (2020) COVID-19: the return of football fans. Managing Sport and Leisure, pp. 1-11.
Bond A; Widdop P; Cockayne D; Parnell D (2020) Prosumption, Networks and Value During a Global Pandemic : Lockdown Leisure and COVID-19. Leisure Sciences: an interdisciplinary journal
Parnell D; Bond A; Widdop P; Cockayne D (2020) Football Worlds: Business and networks during COVID-19. Soccer and Society
Mackreth K; Bond A (2020) Changing the Sport Product : Marketing Implications for Championship Rugby League Clubs in the United Kingdom. Managing Sport and Leisure
Beggs C; Bond A (2020) A CUSUM tool for retrospectively evaluating team performance: the case of the English Premier League. Sport, Business and Management: An International Journal
Parnell D; Widdop P; Bond A; Wilson R (2020) COVID-19, networks and sport. Managing Sport and Leisure, pp. 1-7.
Bond A; Widdop P; Parnell D (2020) Topological Network Properties of the European Football Loan System. European Sport Management Quarterly, 20 (5), pp. 655-678.
Beggs C; Bond A; Emmonds S; Jones B (2019) Hidden dynamics of soccer leagues: the predictive ‘power’ of partial standings. PLoS One
Bond AJ; Addesa F (2019) TV demand for the Italian Serie A: star power or competitive intensity?. Economics Bulletin, 39 (3), pp. 2110-2116.
Bond AJ; Addesa FA (2019) Competitive intensity, fans' expectations and match day tickets sold in the Italian football Serie A, 2012-2015. Journal of Sports Economics
Parnell D; Widdop P; Groom R; Bond A (2019) The emergence of the sporting director role in football and the potential of social network theory in future research. Managing Sport and Leisure, 23 (4-6), pp. 242-254.
Bond AJ; Widdop P; Chadwick S (2018) Football’s emerging market trade network: ego network approach to world systems theory. Managing Sport and Leisure, 23 (1-2), pp. 70-91.