Research at Leeds Beckett
About Ruth Gosnay
Ruth M Gosnay is a Senior Lecturer in Marketing at Leeds Business School who has been teaching on higher education programmes for over 18 years. Previously, Ruth worked for leading brands such as Morphy Richards and Spear & Jackson.
Ruth's key areas of teaching interest include core marketing and communications. Research interests include relationship marketing and particularly internal marketing.
Ruth teaches and leads modules on CIM professional courses including core marketing and integrated communications modules and she also teaches across undergraduate courses including core marketing modules and specialised advertising modules.
Key areas of research interest include the development and reinforcement of the knowledge and skills required in the basic aspects of core marketing which resulted in the development of a text 'Develop your Marketing Skills' (2008) co-written with Neil Richardson. This has now been translated into several languages. This development led to the creation of level 1 core marketing modules with a heavy professional and academic skills bias.
The success of this book led to the development of a second text, 'A Quick Start Guide to Social Media Marketing' (2010) co-written with Neil Richardson and Angela Carroll. More recent research interest lay in the subject areas of relationship marketing and internal Marketing.