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Teela Clayton

Lecturer

Teela Clayton is a PhD student and lecturer in Public Relations at Leeds Beckett University. Her research explores how marginalisation manifests in health communication, with a focus on politics, hierarchies, and the discursive operation of power in strategic messaging. A CIPR Accredited PR Practitioner with agency experience across healthcare, pharma communications, consumer, and B2B sectors, Teela has also created content for magazines and learning platforms. She contributes to EUPRERA, represents the Business School in the Early Career Researcher network, and volunteers with both a regional CIPR committee and Socially Mobile to support underrepresented groups in management. At Leeds Beckett, she leads the Issues and Crisis Management module, lectures on Corporate Communications and helps co-ordinate the postgraduate dissertation programme.

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About

Teela Clayton is a PhD student and lecturer in Public Relations at Leeds Beckett University. Her research explores how marginalisation manifests in health communication, with a focus on politics, hierarchies, and the discursive operation of power in strategic messaging. A CIPR Accredited PR Practitioner with agency experience across healthcare, pharma communications, consumer, and B2B sectors, Teela has also created content for magazines and learning platforms. She contributes to EUPRERA, represents the Business School in the Early Career Researcher network, and volunteers with both a regional CIPR committee and Socially Mobile to support underrepresented groups in management. At Leeds Beckett, she leads the Issues and Crisis Management module, lectures on Corporate Communications and helps co-ordinate the postgraduate dissertation programme.

PhD Student and Lecturer in Public Relations

Teela Clayton is a PhD student and lecturer in Public Relations at Leeds Beckett University. Her doctoral research examines how marginalisation manifests within health communication, with a particular focus on the politics of strategic messaging, the role of institutional hierarchies, and the ways power operates discursively across public health narratives. Teela’s work bridges critical health studies and public relations practice, aiming to design inclusive, participatory strategies that challenge structural inequalities and reimagine how health information is communicated with diverse communities.

Alongside her research, Teela contributes actively to the wider academic community. She is engaged with the European Public Relations Education and Research Association (EUPRERA) and represents the Leeds Beckett Business School in the newly established Early Career Researcher (ECR) network.

A Chartered Institute of Public Relations (CIPR) Accredited PR Practitioner, Teela brings valuable industry experience to her teaching. Her agency background spans healthcare, pharma communications, consumer, and B2B sectors. She also volunteers on a regional CIPR committee and supports Socially Mobile, a Community Interest Company advocating for greater opportunities for underrepresented groups in management and leadership positions. Beyond agency work, she has produced content for magazines and learning platforms, further broadening the reach and impact of her professional expertise.

At Leeds Beckett, Teela teaches across undergraduate and postgraduate programmes. She leads the Issues and Crisis Management module, which includes an immersive crisis simulation delivered in partnership with industry experts. At postgraduate level, she leads on Corporate Communications in an Intercultural Context and works with a team of researchers to design and deliver the dissertation programme, supporting students in producing rigorous, practice-informed projects.

Research interests

Current projects:

Using the past to understand the present: Government communication and the hegemony of the health crisis - My PhD research looks at two similar moments in UK history to understand how the government communicated with its publics.

In Other Words: Predicting Dimensions of Trust through Free Word Associations - The aim of this study is to develop and test a model to predict the type and strength of trust, based only on properties generated via a short-form word association test.

Publications (2)

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Journal article
Pandemic Communication: Information Seeking, Evaluation, and Self-Protective Behaviors in Vietnam and the Republic of Korea
Featured 03 August 2021 Frontiers in Communication6:731979 Frontiers Media SA
AuthorsDiers-Lawson A, Johnson S, Clayton T, Kimoto R, Tran BX, Nguyen LH, Park K

Saliou (Eur J Epidemiol, 1994, 10 (4), 515–517) argued that pandemics are special kinds of crises and requires the public health sector to focus on: 1) reducing uncertainty, 2) rumor mitigation, and 3) ensuring the public reduces their risk of contracting the disease. With this as a backdrop, the central aim of this research is to better understand the connections between public information seeking, evaluation, and self-protective behaviors in the COVID-19 pandemic and focuses on a comparison between the Republic of Korea and Vietnam to provide insights into the influence of the individual, institutional, and information factors influencing people’s experience with COVID-19. Thus, there are two major contributions of this study. First, it provides a cross-theory evaluation of the factors that contribute to information seeking, evaluation, and self-protective behaviors. Second, the study identifies potentially critical differences in information seeking, evaluation, and self-protective behaviors based on acute disease reproduction in countries with a successful pandemic suppression history. Findings suggest that in countries where there are high levels of trust and satisfaction even small changes in the infection rates lead to different information seeking and self-protective behaviors.

Journal article
Networking as an Organisational and Structural Barrier for Women: A Systematic Literature Review (1985-2021)
Featured 21 December 2024 Suvremene Teme : Contemporary Issues15(1):13-28 Political Science Research Centre

This paper analyzes the literature on women and networking between 1985 and 2021 to explore what is known about networking and its effect on women, and what new research is needed on networking. The authors analyzed a total of 78 articles published in women's and gender studies journals. Thematic analysis and three-tier coding have been used in analyzing available articles. Findings reveal that organizational cultures did not change during the four decades of research as boys' clubs still exist and take men ahead much more than women's networks take women ahead. Old boys' clubs remain persistent and more powerful than women's networks and women do not report benefits from networking even when they engage with this, often-seen, masculine practice. Women also report exclusion from important professional networks and this is a theme that consistently runs through research, and additionally, many women cannot join networks due to the social expectation that women will look after families.

Current teaching

Course:

  • MA Public Relations and Strategic Communications
  • MSc Journalism
  • BA (Hons) Marketing and PR

Modules:

  • Corporate Communication in an Intercultural Context
  • Issues Management and Crisis Communication
  • Dissertation
  • Applied Practice
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Teela Clayton
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