Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Student Spotlight: Harriet's internship experience with Leeds Digital Festival
How did you secure the internship?
I heard about the opportunity through an email from my course lead in first year, who shared that Leeds Digital was looking for a social media intern from August to October. I decided to apply as I thought it would be good experience, even if I didn't get the role!
As part of the application, I put together a portfolio, which I was later told helped me stand out. Although it took me some time to put together, I'm very glad I did! The interview process involved an initial Google Meet call, which I did from a caravan while I was on holiday, followed by an in-person chat with Deb and Steph from Leeds Digital Festival at their offices in Leeds.
What initially attracted me to the role was that it was mainly LinkedIn content based. I already had experience creating content for Instagram and Facebook, so I liked the idea of stepping outside my comfort zone and learning more about what works (and what doesn't) on LinkedIn. I was also excited by the festival itself, with over 200 events across two weeks covering a huge range of topics. The marketing events particularly appealed to me as they linked closely to my degree and future career interests.
What was a typical day in the role like?
A typical day varied quite a bit, especially during the festival!
It could involve planning and creating social media content, capturing photos and videos at events, writing captions and LinkedIn posts, and keeping up with what was happening across the festival programme. I also spent time attending events myself, which was a great way to learn about different areas of the digital industry and meet people working across Leeds.
What skills did you develop during the internship?
I've developed my understanding of LinkedIn as a platform, particularly how it differs from Instagram and Facebook and how to create content that works for a more professional audience. I've also improved my content creation, copywriting and communication skills, as well as my confidence in connecting with people and starting conversations.
One of my biggest takeaways has been realising just how valuable LinkedIn can be for networking. I've connected with so many people and had conversations I probably wouldn't have had otherwise!
How has the internship helped your personal and professional development?
The internship has given me real-world experience that you simply can't get from a lecture theatre alone. It's helped me connect the theory I learn at university with how marketing and social media work in practice, which has been particularly useful as I continue my degree. It has shown me how valuable it is to take opportunities even when they push you outside your comfort zone.What advice would you give to students reading this?
Read your emails and just apply!
You never know what opportunities might come your way or where they could lead. My internship came from an email my first-year course lead sent out, and if I’d ignored it or talked myself out of applying, I wouldn’t have had the experience that I’ve had. Even if you don’t think you’re the perfect fit, give it a go. The worst that can happen is you don’t get it, but you might just end up somewhere you never expected!
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