Undergraduate BA (Hons)

Business Management with Marketing

Discover how to do business on a global scale by understanding how marketplaces operate and learning to market effectively by predicting customer behaviour.

Business Management with Marketing

Course Overview

  • UCAS code


    N1N5
  • Institution code


    L27
  • Main location


    City Campus
  • Attendance


    Full-Time
  • Duration


    3 Years
  • Start date


    19 Sep 2022

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll: 

  • Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
  • Learn how to understand the thought processes behind every consumer purchase
  • Develop the acumen for business management so you can oversee finance, economics, accounting and people
     

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Our Guest Lecture Series allows you to benefit from business leaders' experience. Past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan. To view and register for any upcoming guest lectures, visit our university events webpage.

Professional recognition
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

Why study Business Management with Marketing at Leeds Beckett University...

  1. Test your marketing skills against simulated challenges in our business simulation suite
  2. Work alongside expert teaching staff with extensive professional marketing and business experience
  3. Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour
  4. Enjoy guest lectures by industry leaders
  5. Professionally recognised course

Accredited by:

BA (Hons) Business Management with Marketing - Student view BA (Hons) Business Management with Marketing student Mina talks about her experience at Leeds Beckett

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