Orientation: If you are recording your video using a mobile phone, turn it on its side before you start filming so that your video is landscape, not portrait.

Lighting: Natural light usually produces the clearest video quality, so try to face your video subject towards a window (if you are filming indoors). Just don't film with a window or light source behind them, as this will create a silhouette.

Sound: If possible, try to find a quiet place to record your video so that you can reduce background noise that might detract from your content.

Zoom: Try to avoid using the zoom tool whilst recording your video. If you zoom in too far, this can result in pixellation and graininess.

Effects: Don't overuse effects such as slow motion, transitions, filters and stickers. Only include these if appropriate to your content.

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