In addition to this prestigious appointment, Dr Choi has a specific role in the ATLAS conference, where she will be taking on responsibilities as the coordinator for PhD seminars.

As an academic renowned for her expertise in the integration of artificial intelligence and advanced technologies in hospitality and tourism, Dr Choi has pioneered a new Special Interest Group (SIG) titled ‘Artificial Intelligence and Tourism’. 

This SIG has been established with the overarching goal of creating a vibrant platform dedicated to the meticulous study and delving into the integration of artificial intelligence (AI) within both the realms of the tourism industry and education. Among its core objectives are:

  1. The encouragement of knowledge exchange and collaborative research concerning AI and tourism. This will engage scholars, industry professionals, fellow SIGs such as those focusing on tourism education and business tourism, as well as technology pioneers in the domain.
  2. Offering a critical examination of the capabilities, deployment, and broader implications of AI within the spheres of tourism education and the industry as a whole.
  3. Playing a pivotal role in fostering emerging researchers, including those pursuing PhDs. This also entails spurring collaborations and playing a vital role in shaping curricula that intricately combine the nuances of AI with tourism.
  4. Offering guidance on the ethical dimensions and ensuring the responsible harnessing of AI in both tourism education and the broader industry.
  5. Spearheading academic output by orchestrating seminars, webinars, conferences, and supervising special issues in reputable academic journals or compiling edited volumes.

The foundation of this SIG is a testament to the ever-evolving landscape of technology and its pivotal role in tourism. It seeks to champion systematic exploration and scholarly dialogue around these cutting-edge technologies. By fostering collaborative research, facilitating knowledge transfer, and acting as a beacon of thought leadership, it aspires to carve out a substantial niche in academic literature. Beyond the realms of academia, its insights promise to be invaluable to the tourism industry, policymakers, and educators, aligning them with the future trajectory of AI in tourism.



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