Plastic Free July - What? Why? How?
This special month, we focus on how we can reduce plastic in our lives. This revolutionary material has allowed us to consume goods (phones, chairs, TVs, amongst many others) at a cheaper price due to its cheap cost and lightweight. However, we have only recently discovered the scale of the negative impacts it has land and in seas. Reducing our footprint is vital to sustain the long-term wildlife of the earth.
WHAT is Plastic-free July?
The Plastic Free July Foundation’s mission is to build a global movement that dramatically reduces plastic use and improves recycling. Their vision is a world without plastic waste. Over 2 million people from 159 countries are choosing to be part of our annual Plastic Free July challenge, reducing their consumption of single-use plastics in July and beyond.
WHY should we have a go?
More than 8 million tonnes of plastic end up in the oceans and at this rate, there will be more plastic than fish in the seas in 2050. In other words, we will (or are we already) consume fish that feed themselves on micro-plastic. The material is known to contain toxic chemicals that leach out of plastic. They are found in the blood and tissue of nearly all of us. Exposure to them is linked to cancers, birth defects, impaired immunity, endocrine disruption and other ailments.
It is not biodegradable if it is, it takes hundreds of years.
The list goes on. Here why a few why you just cannot fail at Plastic-free July. Every little helps.