Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Digital Marketing
Take a critical, creative and challenging approach to the study of digital marketing in the 21st century.
Course Overview
-
P5N5 -
L27 -
City Campus -
Full-Time -
3 Years -
16 Sep 2024
As part of this course, you’ll:
- Develop in-demand specialist skills in digital marketing, communications, and marketing management
- Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts
- Learn how to respond effectively to new ideas and changing circumstances
- Practise addressing complex business, organisational and societal problems with an open and critical mindset
- Be able to apply specialist skills that you’ll use in the workplace
You’ll join a stimulating and engaging business-led learning environment. There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, and hear guest lecturers from the world of marketing and advertising. If you choose to take a placement year, you could work with companies as diverse as Universal, L’Oréal, Elle and Apple.
Visit our blog, Marketing Leeds, for insight into some of the work produced by second-year marketing students.
CIM course accreditation
This course is accredited by the Chartered Institute of Marketing (CIM). But what exactly does this mean? The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. This accreditation means that the course content maintains the CIM’s standards of education. Essentially, you’ll be taught at a high standard that will prepare you for work in industry.
We also have a partnership with the CIM which grants some module exemptions for graduates of this course. This is called the CIM Accredited Degree and means you’ll study fewer modules after graduating to achieve an industry recognised CIM professional qualification. To find out more about the benefits of choosing a CIM-accredited marketing degree, visit the CIM Accredited Degree webpage.
Why study digital marketing at Leeds Beckett University...
- Use our local and national marketing links to secure a paid work placement
- Organise guest lectures, voluntary marketing projects and national and international events with the marketing society
- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
- Work on industry-leading simulations that include hands-on experience of search marketing, analytics and digital marketing decision-making
- Get your work published on the Marketing Leeds site
- Professionally accredited course
Explore videos and blogs
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
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