Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Digital Marketing
Create, connect, and lead. Build creative, analytical, and hands-on skills to stand out in a technology-driven world with our digital marketing degree.
Course overview
-
P5N5 -
L27 -
City Campus -
Full-Time -
3 Years -
21 Sep 2026
Digital marketing shapes everything we see, share, and buy. From viral social campaigns and influencer strategies to data-driven advertising and global brand storytelling, you’ll learn how brands communicate, influence, and grow. On this course, you’ll explore how digital marketing really works – and how you can use it to create impact.
You’ll take a bold, critical, and creative approach to marketing in the digital age, gaining the confidence and expertise to thrive in a rapidly evolving industry. Designed with industry at its heart, this degree blends strategy, creativity, and real-world experience, so you graduate ready to hit the ground running.
As part of this course, you’ll:
- Develop in-demand specialist digital marketing skills across communicationsand marketing management
- Understand how organisations operate, adapt,and thrive within changing social, global, and ethical environments
- Respond to emerging technologies and trends,from data and AI to new platforms and changing consumer behaviours
- Tackle real-world businessand societal challengeswith creativity and critical thinking
- Apply your learning through hands-on projects that reflect current industry practice and expectations
Digital marketing brought to life
From day one, you’ll learn in a dynamic, business-led learning environment where theory meets practice, bringing digital marketing to life. You’ll be taught by experienced teaching staff and industry professionals who know what employers are looking for and how to help you get there.
As a student on this course, you’ll have opportunities to:
- Be mentored by marketing practitioners
- Hear from guest speakers working at the cutting edge of marketing and advertising
- Gain international experience through overseas study
- Take an optional placement year, working with major brands such as Universal, L’Oréal, Elle, and Apple
You won’t just learn about digital marketing – you’ll do it. Your work will reflect industry briefs, helping you build a professional portfolio and boost your employability prospects.
Want to see what our students can achieve? Visit our Marketing Leeds blog to explore real campaigns and creative work produced by our marketing students.
This course is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional body for marketers. This means your degree meets rigorous industry standards and is shaped around the skills employersvalue most.
By studying a CIM-accredited degree delivered in partnership with the Institute, you’ll be eligible for module exemptions, enabling you to fast-track towards a globally recognised CIM qualification after graduation.You’ll graduate with industry-recognised credibility, a competitive edge, and a clear route into yourmarketing career.
Why study the BA (Hons) Digital Marketing course at Leeds Beckett University?
- Secure a paid work placement through our strong local and national industry links and gain experience to boost your CV
- Join the Marketing Society, who organise guest lectures, live projects, and national and international events focused on all things marketing
- Work with real clients on industry briefs and engage directly with industry experts through Leeds Business School's guest lecture series
- Showcase your work by publishing on the Marketing Leeds site to demonstrate the breadth of your marketing abilities
- Study a professionally accredited marketing course that employers recognise and trust
Explore videos and blogs
BA (Hons) Digital Marketing: Student Experience Hear student Ana talk about her experiences on this course
Make Every Moment Matter - BA (Hons) Digital Marketing Discover the kind of moments you could look forward to on the BA (Hons) Digital Marketing, from building and applying new in-demand skills to impressing clients through real industry projects. Together we can power your future advantage.
Marketing Students Create Plastic-Free Packaging Solutions For Smarties Join our marketing students on their journey to help Smarties find a sustainable packaging solution.
Make every moment matter at Leeds Business School Discover the kind of moments you could look forward to at Leeds Business School, from learning from experts to being inspired by business leaders. Our students have gone on placements, worked on live industry projects and benefitted from connections with employers such as Disney, Sky Sports, Nestlé, Flamingo Land and North Brewing. Together we can power your future advantage.
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Studying Undergraduate Marketing at Leeds Beckett Course Director Neil Kelley talks about opportunities for marketing students at Leeds Beckett
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
112
points required
If you’re unsure how to work out your UCAS points we have a UCAS Tariff Calculator which will do it for you. All you need to do is enter your qualifications and let the UCAS Tariff Calculator do the maths.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
Entry requirements
112
points required
UCAS Tariff Points: 112 points required.
(Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Access to HE Diploma
Pass overall with a minimum of 112 UCAS tariff points.T Levels
Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core.Scottish Awards
112 UCAS tariff points from a minimum of 5 Highers of which at least 2 must be grade B or above.Irish Leaving Certificate
112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above.International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
How we assess your application
At Leeds Beckett we look for students who demonstrate a good knowledge, curiosity and passion for your chosen course and would benefit from the University’s learning environment.We aim to give every student a fair chance to progress and succeed on their chosen course and we recognise that your grades may not always reflect your true potential. Therefore, when assessing your application, we will consider the following:
- Your completed qualifications (such as GCSEs, A Levels, and their equivalents).
- Your predicted grades in future examinations.
- Your personal statement.
Our offers
All our offers are made by trained professionals who are committed to making offers that are appropriate to each applicant, regardless of their background.* They have the discretion to vary the level of offer to ensure every student with the potential to succeed at Leeds Beckett receives an offer that is achievable for them. This could mean that you may receive an offer to study on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff.  Your offer will be based on our belief that you are capable of benefiting from, and successfully completing, your course. We believe that it is people who think differently, independently, people with ‘unlike-minds' that make big things happen.*We operate a contextual admissions policy, which means we consider a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria may be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff.
Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).
- Declared disability on the UCAS application form (or direct application for part-time applicants).
- Over the age of 21 on the 1st of September before the course starts.
- Declared as a care experienced on the UCAS application form (or direct application for part-time applicants).
Our place as an Anchor Institution
To further strengthen our position as a key provider of education and training for West Yorkshire we apply an Anchor Institution Policy in our admissions process. Students who apply to us from any of the five Local Authority areas in West Yorkshire (BD, HD, HX, LS, WF) may be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points.Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade 4 in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Modules, teaching and learning
What you'll learn
Build a solid foundation in the principles that underpin marketing, digital marketing, public relations (PR), and advertising. This module introduces the key concepts, tactics, and techniques across each discipline, exploring how they differ and how they work together to create impact. Through theory, real-world case studies, and practical activities, you'll examine how marketing communications operate in practice. You'll also begin to understand the range of roles and career pathways across these fields, and how they contribute to organisational success.
Discover how marketing, public relations, advertising and digital content work in real life. This module follows a logical and simple route through an analysis of the current marketing environment. You'll explore the scope of and learn to apply practical marketing and communications activities and tactics when delivering organisational goals. You'll also begin to consider how any recommendations can be implemented and monitored.
Develop a range of communication tools across traditional and digital platforms as you create a media kit for an organisation or brand. This module will increase your awareness of what it takes to become a competent marketing and communications specialist. You'll enhance your interpersonal, problem-solving, and practical skills during the production of a personal and professional development plan. By the end of the module, you'll be able to communicate more clearly, concisely and ethically when carrying out a variety of tasks for a range of audiences.
Explore the key principles that drive the understanding and application of artificial intelligence (AI) in marketing, digital marketing, public relations and advertising. You'll study the main concepts, tools, and techniques associated with AI and have the opportunity to use and apply them in a variety of relevant settings. Through a combination of theory and case studies, along with practical exercises, you'll begin to understand how AI works in industry and its effects both now and in the future.
What you'll learn
Discover the concepts and tools related to web and social media analytics. This module will develop your skills in a selected suite of web and social media analytics tools to help you track, monitor and analyse the performance metrics of marketing activity and campaigns. You'll begin to understand the importance of these techniques in developing informed insights into the effectiveness of online marketing activities and customer behaviour.
Gain a hands-on, practical understanding of the consumer journey, looking at both online and offline, examining how the two modes and relevant touchpoints interact. You'll be equipped with the knowledge and skills to develop effective campaign plans through the application of marketing, public relations, and communications principles. By the end of the module, you'll understand the complexities of the contemporary marketplace and begin to make decisions that provide value to your customers, stakeholders, and organisation.
Develop an in-depth appreciation of branding and how it should be considered as part of an integrated communications plan. This module will build your understanding of branding, consumer relationships with brands and the brand building and management process in a dynamic, highly competitive operating environment. You'll have the opportunity to practice developing and delivering contemporary brand communications activities and campaigns across many industry sectors.
Study the concept of content marketing and its strategic importance to an organisation. You'll analyse the content marketing approaches of various companies and discover how content marketing links to corporate goals and marketing objectives. Once you understand these concepts, you'll develop your own content marketing plan for an allocated 'live' business. You'll use your new knowledge of audiences, content purpose and format, as well as the key theory of storytelling to bring it to life.
What you'll learn
Stategic marketing allows organisations to understand dynamic markets, build a competitive advantage and maximise opportunities for growth and value building. You'll evaluate strategic marketing activities and develop an awareness of strategic aspects of marketing as well as major aspects of the planning and control of marketing operations. Analysing the marketing environment using relevant strategic marketing tools and theories, you'll learn to make appropriate recommendations. By the end of the module, you'll be able to propose innovative solutions to organisational problems through strategic marketing.
Understand and evaluate the impact that the digital environment has on organisations, their operations, and the knowledge and skills required to optimise digital marketing performance. This module will consider the requirements and behaviour of key stakeholder groups in the context of digital marketing strategy and tactics to support customer-centric optimisation.
This module enables you to further develop your independent learning skills and demonstrate your capacity for sustained individual effort. You'll analyse and evaluate data and bring together ideas about your chosen research topic within the field of marketing, digital marketing, public relations, and/or advertising. You'll have the option to carry out your research in the form of a dissertation or practical research project.
Learn how data drives smarter marketing decisions. This module explores the role of digital marketing metrics within organisations and how the effective selection and application of measurement techniques supports strategic decision-making. You'll examine how marketing metrics align with corporate objectives and wider performance indicators, while assessing marketing effectiveness across digital channels. The module also consider contemporary data ethics and the influence of stakeholders on how metrics are selected, interpreted, and applied.
Option modules may include
In our rapidly developing world, technology can transform in the blink of an eye. This module will help you to gain an understanding of the similarities and contrasts between 'traditional' marketing and digital marketing, both now and in the future. We'll provide you with an insight into current and emerging disruptive technology and how it's impacting marketing activities, consumer behaviour and global markets. You could cover anything from data science and AI, privacy and security and the Internet of Things to digital innovation and the future of content.
Develop your personal, professional and transferable skills - as well as your subject-related knowledge - through work experience. During your placement, you'll have the opportunity to apply the knowledge and skills gained throughout the first two years of your course. This practical experience will enhance your competencies and attributes, making you more employable when you graduate from Leeds Business School.
This course offers the opportunity to take a ‘placement’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree and will extend the length of your course by an additional year.
Students who choose the placement route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees and funding
£9,790
UK
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee, which is yet to be confirmed.
£16,840
International 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2526.Fees and funding
£9,790
For students entering in 2026
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee, which is yet to be confirmed.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£16,840
For students entering in 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2526.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Scholarships and bursaries
We are committed to ensuring that an education at Leeds Beckett University is open to all. If you're thinking of joining us for undergraduate study, you may be eligible for a non-repayable scholarship or bursary to help with the cost of university. To find out if you are be eligible visit our scholarships and bursaries page.
We also offer a range of non-repayable scholarships for international students. To find out if you may be eligible visit our scholarships for international students page and select your home country from the drop-down list.
100%
of BA (Hons) Digital Marketing students were positive about the availability of specialist facilities
10th
Leeds Beckett University Marketing courses ranked 10th in England
Career prospects
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
Career Prospects
This course prepares you for a wide range of exciting and fast-paced careers in digital marketing and beyond. You’ll graduate with practical experience, specialist knowledge, and the confidence to make an impact. From analysing campaign KPIs and dashboards to researching the perfect client opportunities or crafting perfectly balanced advertising copy, typical graduate roles could include:
- Digital marketing officer
- Digital account manager
- PR account executive
- Social media executive
- Pay-Per-Click (PPC) specialist
- SEO specialist
- CRM executive
- Web content writer
- Data analyst
- Content creator
You could also progress into roles including marketing executive, brand and marketing manager, and technical strategists, working across agencies, global brands, start-ups, and in-house marketing teams.
Studying digital marketing at undergraduate level will enable you not only to perform the tasks expected of a contemporary marketer but also to understand the strategies and processes you will need in order to manage the development of marketing and advertising activity across any organisation.
Neil Kelley
Course Director
Neil Kelley
Course Director / Leeds Business School
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
Alumni Story
Finding work after graduating
BA (Hons) Marketing & Advertising Management graduate Alice Lawson discusses how she landed the role of Events Manager at Search Laboratory.
She completed her studies in 2012.
Our Graduate Promise
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
- Getting ready to apply for jobs
- Working on your CV
- Interview skills and assessment centres
- Connecting with employers and organisations
We are ranked 13th Best UK University for Careers Service
(Student Crowd Awards, 2024 – the only awards based entirely on student reviews).
Find out why...
Student life
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Explore Leeds Beckett
Step inside our immersive 360° virtual tour and discover cutting-edge facilities, dynamic learning spaces, and everything our campus has to offer.
Gain insight and network at our guest lecture events
Leeds Business School hosts guest lectures open to students, businesses, professionals, alumni and staff. Gain insight from industry experts, leading business figures and entrepreneurs who are invited to speak across a range of subjects including business and management, leadership, marketing, PR, economics, finance, accounting, and HR.
View and register for any future events by visiting our university events pages
Why Leeds?
With great music venues, culture, shopping and parks – we’ve got it all. Voted no.1 student city in the UK* and the Best Place to Live in the North and Northeast**.
*StudentCrowd, Best Student Cities UK, 2024
**The Sunday Times Best Place to Live guide, 2024.
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It’s a great option for lots of our local students
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