Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
International Tourism Management with Marketing
Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences.
Course Overview
-
N845 -
L27 -
Headingley Campus Beckett Park -
Full-Time -
3 Years -
19 Sep 2022
Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.
As part of your course, you’ll:
- Combine your passion for travel and exploration with a marketing focus
- Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
- Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
- Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.
In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.
In the final year, you’ll develop an entrepreneurial approach by working on live projects with key industry partners to create new solutions to real-life marketing challenges.
During the course, you’ll learn from world-leading experts in tourism and marketing as well as have access to industry expertise through our series of guest lectures and our links with the Institute of Travel & Tourism (ITT) and ABTA.
Tailor your study
You’ll also have the opportunity to tailor your studies to suit your career aspirations through a selection of option modules.
Work experience
An optional work placement will offer you the skills and expertise that are in demand by travel and tourism employers.
UK CENTRE OF EXCELLENCE
We were the first UK university to be recognised as a Centre of Excellence for Tourism (ITT). Awarded by the leading professional body, the Institute of Travel & Tourism, this recognition puts us at the forefront of education and research in this dynamic sector.
ITT is the only professional membership body for the UK travel and tourism industry. It allows you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.
Why study International Tourism Management with Marketing at Leeds Beckett University...
- Our School was ranked in the top 50 best schools globally in 2020 by the Academic Ranking of World Universities
- Specialist teaching teams including research-active academics and industry professionals
- Join a diverse academic community to share ideas and best practice
- Develop your professional network through our guest lecture series
- Sandwich year and placement opportunities
- Careers advice for five years after graduation
BA (Hons) International Tourism Management, Athina Barbas-Marcroft BA (Hons) International Tourism Management student Athina talks about her experiences at Leeds Beckett.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
112
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
Entry requirements
112
points required
UCAS Tariff Points: 112 points required.
(Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
25 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Our commitment to help every student succeed:
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).
Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website)
- Declared disability on the UCAS application form (or direct application for part time applicants)
- Over the age of 21 on the 1st of September before the course starts
- Declared as a care leaver on the UCAS application form (or direct application for part time applicants)
Our place as an Anchor Institution:
Leeds Beckett University is in the top 10 universities nationwide for being representative of our local community. To further strengthen our position as a key provider of education and training for West Yorkshire we apply an Anchor Institution Policy in our admissions process. Students who apply to us from any of the five Local Authority areas in West Yorkshire (BD, HD, HX, LS, WF) will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points.
Mature applicants:
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
25 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.
Teaching & Learning
What you'll learn
Develop your knowledge and critical thinking of the key components of tourism as a social phenomenon and as a field of study. You will have the opportunity to relate to the proposed topics and reflect on them from a personal experiential point of view.
Advance your understanding of how culture and ethics influence tourism encounters, by exploring the complexities of inter-relationships between tourists, residents and those working in the industry.
Gain a comprehensive introduction to the wide-ranging and inter-related elements that make up the contemporary, global tourism industry. You will appreciate the structure of the industry itself and the complex interactions that occur within the tourism sector. Using contemporary cases from industry, you will explore the nature of this mutual dependency, combined with the operating characteristics and challenges facing each distinct sub-sector of the industry.
Understand the roles and functions of management and employees, the idea that management and employees may view organisations from different perspectives and that this in turn is informed by the organisational context.
Gain an insight into the fundamental principles of marketing and how these are used to communicate the tourism experience to different audiences or market segments. You will explore marketing from the perspective of commercial providers and from destination marketing organisations, and gain an appreciation of how effective marketing communications can be in influencing consumer decision-making.
Explore the key concepts associated with tourism experiences through analysis and evaluation. You will be able to identify a wide range of tourism experiences based on your design and delivery aspects, as well as based on interests and expectations from different tourist classifications.
What you'll learn
Develop the ability to apply a range of marketing and communications channels to effectively manage and promote tourism products and experiences.
Critically appraise the planning, development and management of international tourism destinations. You will develop your expertise to understand and analyse the social, political, economic, and environmental contexts within which destination management takes place at international and national, regional and local levels.
Build on your knowledge of destination management, trends and the tourism industry developed in year one. You will gain a deeper understanding of entrepreneurship, innovation, business planning and operations within the tourism industry, through the context of entrepreneurial practice within a destination.
Gain a deeper understanding of operational management and business planning within the tourism industry, through the creation of an internationally located holiday product.
Develop your critical perspectives on industry and academic research in tourism and marketing, and build your individual research skills.
Explore the constantly changing nature of the tourism industry with a specific focus on emerging forms of tourism. You will use an analytical approach to gain an understanding of the key drivers that affect change within international tourism. You will be able to identify and critically reflect on the implications of these changes for stakeholders within the tourism sector.
What you'll learn
Gain an in-depth understanding of the relationship between consumers, products and experiences, giving consideration to contemporary marketing challenges. You will be able to evaluate patterns of consumption and production in promotion of tourism.
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
Develop your knowledge and application of the theory and practice of consultancy work within the tourism industry. Working in teams and using a problem solving approach, you will tackle issues faced by external clients.
Develop a critical awareness of international tourism marketing challenges, research opportunities for emerging markets, and evaluate different strategic marketing approaches as to how touristic places and businesses operate within a highly competitive, unpredictable global environment.
Option modules may include
Gain a contemporary insight into the industry of your chosen field study. Through first-hand experience, you will identify the skills, attributes and experience that future employers will demand from you. You will have the opportunity to practise these skills, demonstrate such attributes and gain valuable experience, and as such increase your employability.
Develop further your entrepreneurial, personal and professional skills following the completion of a successful industrial placement. You will be able to explore a range of materials and information as you identify and critically analyse a real-life issue and propose innovative solutions to this organisational challenge.
Focus on the critical evaluation and application of theoretical perspectives on understanding the role of the media in relation to tourism. You will evaluate the production, circulation and interpretation of media images and texts relating directly and indirectly to tourism.
Gain a comprehensive and critical set of insights into tourism in emerging economies in the global South. You will advance your knowledge in concepts of ethics, sustainability and responsibility that are embedded throughout the course underpinned by the idea of Responsible Tourism.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees & Funding
The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.Fees & Funding
The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement)
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
Optional Costs
- Membership of the Institute of Travel & Tourism (£30 per year)
- Membership of the Tourism Management Institute (£10 plus VAT for a one-year student membership when studying a TMI-recognised course)
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs
- Study abroad option; costs will vary depending on location, accommodation and travel options
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement)
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
Optional Costs
- Membership of the Institute of Travel & Tourism (£30 per year)
- Membership of the Tourism Management Institute (£10 plus VAT for a one-year student membership when studying a TMI-recognised course)
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs
- Study abroad option; costs will vary depending on location, accommodation and travel options
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
92.4%
of students from the School of Events, Tourism & Hospitality Management in work or further study 15 months after graduating
We are a school with a critical edge. Find out why.
BA (Hons) International Tourism Management, Levi Tucker BA (Hons) International Tourism Management student Levi talks about his experiences at Leeds Beckett.
Career Prospects
As the consumer continues to play a key role in the success of travel and tourism, marketing is increasingly considered to be a vital asset to business. With your expert skills and knowledge to deliver effective and impactful marketing and communications within tourism, you will impress employers and open the door to wider career opportunities within the industry. You could go on to work in junior management or as a marketing executive within a destination management organisation, or with one of the big tour operators. Alternatively, you could join the team of a travel market research company.
- Digital marketing manager
- Marketing communications officer
- Marketing executive
- Customer experience manager
Scholarships and bursaries
We are committed to ensuring that the opportunity to experience an education here at Leeds Beckett University is open to all. If you're thinking of joining us to study for your undergraduate degree, you may be eligible for a scholarship or bursary.
Bursaries are usually awarded depending on household income, whilst scholarships are available for a number of areas, and are based on sporting or academic excellence. For more information visit our scholarships and bursaries page.
Beckett Careers Team
Our Beckett Careers Team will support you with all aspects of your career planning, throughout university and beyond. Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
Throughout your university journey and up to five years after you graduate you'll have access to a broad range of support and tools to help you with:
- Getting ready to apply for jobs
- Working on your CV
- Preparing for an interview
- Applying for a graduate vacancies or placements
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Graduate story: Holly Tedford You will be taught by a team of supportive, industry professionals. Holly Tedford, BA (Hons) International Tourism Management student shares her experience
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
Life in Leeds
Leeds is an exciting and vibrant student city, find out what it has to offer!
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