AI has become a game-changer in the business landscape, with the potential to revolutionise traditional approaches to managing and optimising processes. In today's data-driven era, organisations need to harness the power of AI to extract valuable insights, automate tasks, and make informed decisions. This module addresses the growing demand for professionals, who possess a strong foundation in both business management and AI, to drive digital transformation and stay competitive in an increasingly AI-driven business environment. You'll focus on the practical application of AI techniques to enhance efficiency, effectiveness, and decision-making within organisations. You'll develop a deep understanding of the potential of AI in transforming various business processes. Additionally, you'll gain hands-on experience in utilising AI tools and methodologies.
This module will explore the special characteristics of human resource management (HRM) in the multinational corporations. You'll consider convergence and continuing divergence in the HRM structures, policies and practices of different countries. You'll focus on applying theory and principles in dealing with the complexities of international HRM issues.
Examine global business strategy perspectives for organisations and key actors. This module will address the strategic and management issues that multinational, global and other organisations face whilst operating across borders. You'll review the main aspects of operating globally, from strategic analysis to issues of formulation and implementation in the various business functions. You'll also analyse the key strategic and managerial challenges for firms. You'll gain the knowledge and skills to develop and implement business strategies within a variety of organisational and geographical settings. To achieve this, you'll study how managers can use a variety of analytical tools to craft a strategy to help the organisation gain and maintain its competitive advantage and achieve its objectives. You'll be introduced to the language, analytical tools, frameworks and normative models of strategic management. You'll consider strategy from various organisational settings, including public and not-for-profit. You'll understand the 'why', 'what', 'where' and 'how' of strategy.
Examine the elements, processes and techniques involved in the development and implementation of professional practices for managing for sustainability, responsibility and ethics. You'll evaluate decision-making in complex and dynamic environments and explore the concepts of professional management in a critical way. This module focuses on the practical application of conceptual frameworks for professional management to gain optimum effect.
Understand the role branding and brand management play in today’s dynamic and highly competitive marketing environment. You'll study branding, consumer relationships with brands and the brand management process in a dynamic and global operating environment.
Develop a strong understanding of strategic marketing concepts that you'll then apply to several marketing contexts and/or case studies. This module will reinforce your understanding of the application and limitations of strategic marketing models in management decision making. You'll prepare an in-depth customer analysis which focuses on a global marketing setting, demonstrating your knowledge by making recommendations to leverage competitive advantage and secure enterprise growth.
Your Consultancy Project is a substantial piece of independent work that enables you to gain practical experience tackling complex business challenges. Working with real organisational issues, you’ll design and manage a consultancy project from conception to completion. This involves selecting the most suitable research and evaluation methods, conducting an in-depth analysis, developing strategic recommendations, and presenting your solutions. You’ll bring together the knowledge and skills you’ve developed throughout the course, showcasing your ability to apply them in practice. The project also provides an opportunity to enhance your business consulting skills, including problem-solving, strategic thinking, project scoping, stakeholder management, presentation skills, report writing, responsible business practices, and more.