find out more about this course
Visit our online prospectus to find out more about this course below.
Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
BA (Hons) Sport Marketing
Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.
Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.
As part of your course, you’ll:
- Gain insight into specific aspects of sport marketing in a changing global environment
- Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
- Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
- Analyse consumer behaviour
- Develop an understanding of media technologies and how they can be used to communicate with a target market
- Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business
Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.
Staff expertise
Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience.
Industry links
Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies.
Volunteering opportunities
We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics.
Additional Qualifications
You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett.
Why study Sports Marketing at Leeds Beckett University
- Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Carnegie
- Sandwich year – a year of paid employment in industry
- Teaching staff at the leading edge in their field
- Top up your learning with professionally recognised National Governing Body UK Coaching Certificates
- Study in the university’s new £45m state-of-the-art Carnegie School of Sport building
Studying a degree at Leeds Beckett puts you in very good company – we have alumni in more than 150 countries around the world.
everything you need to know
Interested in applying?
Take a look at our 3-step process on how to apply for a course as part of the i2i International Soccer Academy in partnership with Leeds Beckett University.
BA (Hons) Sport Marketing Student Max Coates Student Max talks about his Sport Marketing course at Leeds Beckett University
