Earlier this year Mountain Training commissioned Leeds Beckett University to conduct a large-scale study investigating participant demographics in walking and climbing related activities. On 28th April 2021 we launched the 'Your movement matters' survey to gather data to gain a better understanding of who is and who is not participating in walking and climbing related activities in the UK and Ireland.
The first major step was conducting a large-scale rapid literature review of all available texts including academic research, organisation reports and other information held within the industry to see what is already out there. A major challenge at this stage was the sheer amount of "no data" or lack of detail available. We mentioned that there is a lack of data for faith groups' participation in walking and climbing, and indeed if you filter data for England (Active Lives) by faith and walking and climbing related activities, it largely returns "no data, no data". This is frustrating but told us that we needed to collect this information via the Your Movement Matters survey.
We also conducted consultation meetings with the funding partners (Mountain Training, the British Mountaineering Council, the Association of British Climbing Walls, NICAS (National Indoor Climbing Award Schemes), Ramblers, the Camping and Caravanning Club, the Outdoor Industries Association and Plas y Brenin National Outdoor Centre) to better understand what their desires were for the research outputs.
Using what we found during the review and the desires of the funding partners, we crafted the Your Movement Matters survey using Qualtrics. We asked adults (aged 16+) to participate, no matter what an individuals’ background, age, gender, sexual orientation, ethnic background, faith, socio-economic status, disability, mental-health condition and where they live within the UK and Ireland. Our desire was to hear from people who participate in a wide range of activities including seasoned mountaineers, people who walk their dogs in the local park, occasional or regular indoor climbers, and those who do not do any of these activities. The survey asked questions about their identity, their participation in walking and climbing, motivators, constraints and barriers, and desires for participation. The survey was open from 28th April to 8th June 2021.