We are particularly interested in developing synergies between creative designers, cybertheorists, technological innovators, and future thinkers from the creative industries. Our philosophy is based around the premise that the problems of the emerging digital sphere can only be addressed adequately through transdisciplinary collaboration. Furthermore, that transdisciplinarity generates original questions which would be invisible within disciplinary silos.

2. PRACTICE-BASED RESEARCH: 

Digital Fashion can be subdivided into Digital-Physical / IRL (physical fashion enhanced by digital tech), Phygital / ORL (Digital fashion mapped onto physical bodies), Digital-Only / URL (Digital fashion designed purely for the digital sphere). We are keen to bring designers, researchers, and innovators together to explore the creative potential of new technologies across these three areas. Currently, we are exploring new creative applications for generative AI software such as Midjourney, ChatGPT, Adobe Firefly; digital design software such as CLO3D, Unreal Engine, Adobe Substance, Lidar, and VR/XR/AR technology such as Microsoft HoloLens. We are always keen to hear from companies interested in developing new creative uses for their products.

3. DECENTRALISATION: 

Though flawed, Metaverse Fashion Week (2022 / 2023) represents a vision of how the fashion industry can become digitally democratised and decentralised. This parallels the decentralisation currently occurring across blockchain culture. Digital cryptocurrencies are threatening Fiat currency, DAOs (Decentralised Autonomous Organisations) and De-Fi (decentralised finance) are threatening Trad-Fi. The success of recent digital fashion startups like The Fabricant (Amsterdam), RTFKT (Paris / Utah / Miami), or Tribute (Croatia) demonstrates a generational opportunity to decentre the fashion industry from the ‘big four’ metropolitan power bases of London, Milan, Paris, and New York. 

4. TECHNOCULTURE: 

Alongside digital fashion design histories, theory, and criticism, we are generally interested in accelerationism, afrofuturism, anarchocapitalism, critical design, cybernetics, cyberpunk, cypherpunk, cryptoanarchism, distributed aesthetics, extropianism, fashion futures, hacker culture, hyperreality, net.art, network cultures, transhumanism, posthumanism, tactical media, and everything related to web 3.0. We also would like to collaborate with scholars interested in speculative fiction, sci-fi, art, cinema, gaming, or anything else which relates to the digital future of fashion.