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Dr Liz Yeomans

Dr Liz Yeomans
Contact Details
Dr Liz Yeomans

Part-time Lecturer

Leeds Business School


About Dr Liz Yeomans

Dr Liz Yeomans was Reader in Public Relations and Communication at Leeds Business School, Leeds Beckett University until her retirement from full time academic work in January 2019. She continues to supervise doctoral work at LBU, and is peer reviewer for journals in public relations and communication management. She remains interested in the emotional dimension of organisations and public relations’ role in society and culture.

Liz has 25 years' experience of university teaching, research, curriculum development, course co-ordination and management - including three years leading the subject group for PR and Journalism at Leeds Beckett University. While retired from full-time academic work, Liz continues to write and publish, and reviews articles for publication in academic journals. Her most recent publication is Public Relations as Emotional Labour, published by Routledge.

Liz co-supervises a PhD thesis on dialogue and PR at Leeds Beckett University and is an external examiner at Queen Margaret University, Scotland.

Research Interests

Emotion in society, culture and organisations; professional/occupational identities; inequalities in the workplace, including gender; feminist perspectives in PR; employee communications; digital culture/digital labour; critical/cultural qualitative methods including discourse analysis.

Liz's monograph, Public Relations as Emotional Labour (2019), contributes new knowledge to public relations scholarship, with application to related professions/occupations.

"Dr Yeomans is one of the leading public relations scholars in relational practice and gender issues and within this book she makes significant theoretical contributions to the field of public relations, focusing on the study of emotionality and gender." — Judy Motion, Professor of Communication, Environmental Humanities, University of New South Wales, Australia.

Selected Publications

Journal articles (11)

  • Yeomans E (2019), Is a 'new feminist visibility' emerging in the UK PR industry? Senior women's discourse and performativity within the neoliberal PR firm
    View Repository Record
  • Yeomans L (2017), Book Review: Qualitative Methods in Business Research
    View Repository Record
  • Yeomans L; Gondim Mariutti F (2016), Different Lenses: Women's Feminist and Postfeminist Perspectives in Public Relations
    View Repository Record
  • Yeomans L (2016), Imagining the Lives of Others: Empathy in Public Relations
    View Repository Record
  • Yeomans E; Topic MR (2015), Engagement and Empathy Discourses in Corporate Communication
    View Repository Record
  • Yeomans L; Baxter H (2014), How do food bloggers and PR practitioners in the hospitality sector view their relationships? A UK perspective
    View Repository Record
  • Yeomans L (2010), Soft sell? Gendered experience of emotional labour in UK public relations firms
  • Yeomans L (2008), "?...? it's a general meeting, it's not for us?...?": Internal communication and organizational learning-an interpretive approach
  • Yeomans L (2007), Emotion in public relations: a neglected phenomenon
  • Yeomans L; Adshead L (2003), The role of public relations in non-electoral participative democracy: a case study examining the effectiveness of district assemblies within Tameside Metropolitan Borough Council
  • Yeomans L (2000), Does reflective practice have relevance for innovation in public relations?

Books (3)

  • Yeomans L (2019) Public Relations as Emotional Labour. Routledge New Directions in PR and Communication Research First Routledge.
  • Tench R; Yeomans E (2017) Exploring Public Relations 4th Edition. 4th Harlow: Pearson Education Limited.
  • Tench R; Yeomans L (2014) Exploring Public Relations. 3rd Edition Harlow, Essex: Pearson Education Limited.

Chapters (5)

  • Rodgers H; Yeomans L; Halliday S (2016) The "Gogglebox" and Gender: An Interdiscursive Analysis of Television Representations and Professional Femininities. In: Elliott C; Stead V; Mavin S; Williams J Gender, Media, and Organization: Challening Mis(s)Representations of Women Leaders and Managers. : Information Age Publishing, pp. .
  • Yeomans L (2013) Gendered Performance and Identity Work in PR Consulting Relationships: a UK Perspective. In: Daymon C; Demetrious K Gender and Public Relations: Critical Perspectives on Voice, Image and Identity. : Routledge, pp. .
  • Yeomans L (2006) Internal Communication. In: Tench R; Yeomans L Exploring Public Relations. Harlow: Pearson Education, pp. 332-352.
  • Gregory A; Yeomans L; Powell J (2003) Peer Assessment and Enhancing Students' Learning. In: Hawkridge D; Kaye R Learning and Teaching for Business: Case Studies of Successful Innovation. : Kogan Page, pp. 106-121.
  • Yeomans L; Tench R (1997) Corporate Advertising: the Generic Image. In: Kitchen PJ Public relations. : Cengage Learning, pp. .

Conference contributions (9)

  • Yeomans L (2016) Imagining the lives of others: the paradox of empathy in public relations and implications for the curriculum Groningen, NL 01/01/0001 00:00:00.
  • Yeomans L; Kostopoulos I; Halliday S (2016) Internships for all? A critical review of unpaid labour and questions for marketing, public relations and advertising students in the UK. University of Leeds, UK 01/01/0001 00:00:00.
  • Yeomans L (2016) Emotion management strategies in PR firms: senior level perspectives of professional relationships (working paper) Bled, Slovenia 01/01/0001 00:00:00.
    View Repository Record
  • Yeomans L (2009) Managing emotion in PR relationships: Emerging issues from a pilot study University of Stirling, Scotland 01/01/0001 00:00:00.
  • Yeomans L (2007) Gender, emotion and emotional labour in public relations San Francisco, USA 01/01/0001 00:00:00.
  • Yeomans L (2006) Women in public relations and emotional labour: An exploration presented at the European Public Relations University of Central Lancashire, Carlisle 01/01/0001 00:00:00.
  • Yeomans E (2006) Women in public relations and emotional labour: An exploration University of Central Lancashire, Carlisle, UK 01/01/0001 00:00:00.
  • Yeomans L (2005) Emotion, emotional labour and public relations executives: an exploration University of Lincoln, UK 01/01/0001 00:00:00.
  • Gregory A; Yeomans L (2002) Peer Assessment and Enhancing Student Learning Edinburgh, Scotland 01/01/0001 00:00:00.

Other (1)

  • Yeomans L (2014), The Gender Gap in PR: What Research Tells Us
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