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Dr Liz Yeomans


About Dr Liz Yeomans

Dr Liz Yeomans was Reader in Public Relations and Communication at Leeds Business School, Leeds Beckett University until her retirement from full time academic work in January 2019. She continues to supervise doctoral work at LBU, and is peer reviewer for journals in public relations and communication management. She remains interested in the emotional dimension of organisations and public relations’ role in society and culture.

Liz has 25 years' experience of university teaching, research, curriculum development, course co-ordination and management - including three years leading the subject group for PR and Journalism at Leeds Beckett University. While retired from full-time academic work, Liz continues to write and publish, and reviews articles for publication in academic journals. Her most recent publication is Public Relations as Emotional Labour, published by Routledge.

Liz co-supervises a PhD thesis on dialogue and PR at Leeds Beckett University and is an external examiner at Queen Margaret University, Scotland.

Research Interests

Emotion in society, culture and organisations; professional/occupational identities; inequalities in the workplace, including gender; feminist perspectives in PR; employee communications; digital culture/digital labour; critical/cultural qualitative methods including discourse analysis.

Liz's monograph, Public Relations as Emotional Labour (2019), contributes new knowledge to public relations scholarship, with application to related professions/occupations.

"Dr Yeomans is one of the leading public relations scholars in relational practice and gender issues and within this book she makes significant theoretical contributions to the field of public relations, focusing on the study of emotionality and gender." — Judy Motion, Professor of Communication, Environmental Humanities, University of New South Wales, Australia.

Selected Publications

Journal articles (19)

Books (11)

Chapters (12)

  • Tench R; Bowd R; Kostopoulos I (2017) Sponsorship. In: Tench R; Yeomans Exploring Public Relations. London: Pearson Education, pp. .
  • Rodgers H; Yeomans L; Halliday S (2016) The "Gogglebox" and Gender: An Interdiscursive Analysis of Television Representations and Professional Femininities. In: Elliott C; Stead V; Mavin S; Williams J Gender, Media, and Organization: Challening Mis(s)Representations of Women Leaders and Managers. : Information Age Publishing, pp. .http://www.infoagepub.com/products/Gender-Media-and-Organization
  • Yeomans L (2013) Gendered Performance and Identity Work in PR Consulting Relationships: a UK Perspective. In: Daymon C; Demetrious K Gender and Public Relations: Critical Perspectives on Voice, Image and Identity. : Routledge, pp. .http://www.routledge.com/books/details/9780415505550/
  • Yeomans L (2009) Internal Communication. In: Tench R; Yeomans L Exploring Public Relations. : Prentice Hall, pp. 316-336.
  • Yeomans L (2009) Public Sector Communication and Social Marketing. In: Tench R; Yeomans L Exploring Public Relations. : Prentice Hall, pp. 577-599.
  • Yeomans L; Tench R (2009) What next? Future Issues for Public Relations. In: Tench R; Yeomans L Exploring Public Relations. : Prentice Hall, pp. 632-643.
  • Yeomans L (2006) Internal Communication. In: Tench R; Yeomans L Exploring Public Relations. Harlow: Pearson Education, pp. 332-352.
  • Yeomans L (2006) Public Sector Communication. In: Tench R; Yeomans L Exploring Public Relations. : Pearson Education, pp. 576-596.
  • Tench R; Yeomans L (2006) What next? Future issues for public relations. In: Tench R; Yeomans L Exploring Public Relations. Harlow: Pearson Education, pp. 618-629.
  • Gregory A; Yeomans L; Powell J (2003) Peer Assessment and Enhancing Students' Learning. In: Hawkridge D; Kaye R Learning and Teaching for Business: Case Studies of Successful Innovation. : Kogan Page, pp. 106-121.
  • Yeomans L; Tench R (1997) Corporate Advertising: the Generic Image. In: Kitchen PJ Public relations. : Cengage Learning, pp. .
  • Tench R; Yeomans L (1997) Corporate Advertising: the Generic Image. In: Kitchen PJ Public Relations: Principles and Practice. : Cengage Learning EMEA, pp. .

Conference contributions (9)

  • Yeomans L (2016) Imagining the lives of others: the paradox of empathy in public relations and implications for the curriculum Groningen, NL 29/09/2016.
  • Yeomans L; Kostopoulos I; Halliday S (2016) Internships for all? A critical review of unpaid labour and questions for marketing, public relations and advertising students in the UK. University of Leeds, UK 06/09/2016.
  • Yeomans L (2016) Emotion management strategies in PR firms: senior level perspectives of professional relationships (working paper) Bled, Slovenia 01/07/2016.
    View Repository Record
  • Yeomans L (2009) Managing emotion in PR relationships: Emerging issues from a pilot study University of Stirling, Scotland 09/09/2009.
  • Yeomans L (2007) Gender, emotion and emotional labour in public relations San Francisco, USA 25/05/2007.
  • Yeomans L (2006) Women in public relations and emotional labour: An exploration presented at the European Public Relations University of Central Lancashire, Carlisle 06/09/2006.
  • Yeomans E (2006) Women in public relations and emotional labour: An exploration University of Central Lancashire, Carlisle, UK 06/09/2006.
  • Yeomans L (2005) Emotion, emotional labour and public relations executives: an exploration University of Lincoln, UK 21/03/2005.
  • Gregory A; Yeomans L (2002) Peer Assessment and Enhancing Student Learning Edinburgh, Scotland .

Conference proceedings (2)

  • Yeomans E (2013) Researching 'emotional labour' among PR consultants in the UK: a social phenomenological approach. In: Qualitative Research in Communication, International Conference Bucharest, Romania 03/10/2013 00:00:00. : , pp. .http://journalofcommunication.ro/32/yeomans.pdf
  • Yeomans L (2004) Internal communication and organizational learning: an interpretive approach. In: BledCom Bled 02/07/2004 00:00:00. : , pp. 138.

Lectures (1)

  • Yeomans L (2013) Gender in Public Relations

Newspaper or magazine articles (2)

  • Yeomans L (2004) Making the Connections
  • Yeomans L (2003) Deconstructing Public Relations

Other (2)

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