Dr Peter Robinson, Head of Subject

Dr Peter Robinson

Head of Subject

Peter is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is author of several books and peer-reviewed journals and has appeared on a number of television and radio programmes discussing the tourism industry. Peter has owned businesses in the travel, ICT, waste management and publishing sectors, and has delivered consultancy work for organisations in a wide range of sectors across the world. In 2021 Peter was Awarded the Victor Middleton Prize for Education and Scholarship by the Association for Tourism in Higher Education (ATHE).

Peter is a Fellow of the Tourism Management Institute and the Yorkshire and Humber representative, a Fellow of the Tourism Society, a Fellow of the Institute of Travel and Tourism, and a Principal Fellow of the Higher Education Academy. He is Co-Chair of The Association for Tourism in Higher Education (ATHE), a Director of The Institute of Travel and Tourism and he represents ATHE on the Tourism Society Board. He is Chair of a £41m restoration of a historic house and country park near Derby and was formerly Vice-Chair of The Museum of Carpet. His research interests focus on business planning, visitor experiences, heritage management and Cold War tourism.

Previously Peter worked as Head of Marketing, Leisure, Innovation and Enterprise at the University of Wolverhampton, and also managed the institution’s Arts Council funded Arena Theatre. Before working in academia Peter managed EU funded projects in the Peak District, tourism projects in Oxfordshire and spent a number of years working for The National Trust.

Current Teaching

Peter teaches a broad spectrum of subjects but specialises in tourism business development, destination creation, visitor experience, heritage tourism, dark tourism, destination marketing and urban regeneration.

Research Interests

Peter’s research interests focus on presumption within tourist experiences, Cold War tourism, nostalgia, urban exploration and visitor experiences. Peter is a reviewer for several journals and has been a guest editor for The Journal of Destination Marketing and Management and the International Journal of Management Practice. Peter has written 10 books, including the first textbook discussing operations management in the travel industry.


Dr Peter Robinson, Head of Subject

Ask Me About

  1. Tourism