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Professor Emma Wood

About Professor Emma Wood

Emma Wood is Professor in Events Experience and Marketing. 

Emma is Research Lead for the UK Centre for Event Management and a member of the International Centre for Research in Events, Tourism and Hospitality. She has published widely in the areas of event impact, event experience and event marketing including a recently co-edited book, The Event and Festival Experience. Emma is joint editor of the Journal of Policy Research in Tourism, Leisure and Events and also chairs the Academy of Marketing special interest group in Events and Experiential Marketing. Her consultancy projects for local government and other bodies focus on the evaluation of festivals and events, social marketing though events and audience development. Her specialist areas relate to locality and event tourism, event marketing and the impact of events and festivals on social change within communities.

Current Teaching

Event Management (BA, MSc, PhD)

Research Interests

Experiential marketing: measuring the effectiveness of events in relation to collective emotion and memory; Social marketing (positive behaviour change) through live events; and Place marketing and festivals

Professor Emma Wood: Pre-Inaugural Message

Watch Emma Woods pre-inaugural video here.This lecture is part of Leeds Beckett University's Professorial Inaugural Lecture Series. Join us at Professor Emma Woods inaugural lecture 'Harnessing the Buzz: Memory as Social Merchandise'

Selected Publications

Journal articles (20)

Books (4)

  • Slater A; Wood EH (2015) The Festival and Event Experience. LSA Publication 127 Esatbourne: Leisure Studies Association.
  • Masterman G; Wood E (2012) Innovative Marketing Communications. Routledge.
  • Hoffman KD; Bateson JEG; Wood EH; Kenyon A (2010) Services Marketing: Concepts, Strategies & Cases. London: Cengage Learning.
  • Hoffman J; Hoffman KD; Bateson JEG; Wood EH; Kenyon AJ (2009) Services Marketing.

Chapters (3)

  • Wood EH (2017) The value of events and festivals in the age of austerity. In: Andersson TD; Getz D; Lundberg E; Armbrecht J The Value of Events. : Taylor & Francis, pp. .
  • Wood EH; Long P (2009) Great Yorkshire Shows: Event Tourism in Yorkshire. In: Thomas R Managing Regional Tourism: A case study of Yorkshire England. Bradford: Great Northern Books, pp. .
  • Wood EH; Thomas R (2008) Festivals and tourism in rural economies. In: Ali-McKnight J; Robertson M; Fyall A; Lakin A International Perspectives on Festivals and Events: Paradigms and Analysis. Oxford: Butterworth-Heinemann, pp. .

Conference contributions (5)

  • Mulligan J; Wood EH; Musgrave J (2012) The future is now Hungary .
  • Wood EH (2010) Event Sustainability: The host community perspective . Turku, Finland:
  • Wood EH; Kornilaki M (2010) Then and now: The changing landscape of local authority events . Leeds Metropolitan University:
  • Bowdin GAJ; Thomas R; Wood EH; Robinson L (2007) The Contribution of Community Festivals and Events to the Local Area and the Welsh Economy Bournemouth University, Bournemouth 10/01/2007.
  • Thomas R; Wood EH; Bowdin GAJ; Robinson L (2006) The Contribution of Community Festivals and Events to the Local Areas and the Welsh Economy Wales .

Conference proceedings (7)

  • Wood EH; Kenyon A (2017) Exploring the festival lived experience: A basis for social marketing interventions promoting responsible alcohol consumption. In: Academy of Marketing Annual Conference Hull University 03/07/2017 00:00:00. : , pp. .
    View Repository Record
  • Wood E; Dixon SJ (2013) Not so social media: Twitter use in the conference sector. In: Academy of Marketing Conference Cardiff, Wales, UK 08/07/2013 00:00:00. : , pp. .
    View Repository Record
  • Wood EH; Kenyon A; Moss J (2012) Researching Gen Y in their natural habitat: Experience and emotion, music and drink. In: Marketing: Catching the Technology Wave, Academy of Marketing Annual Conference . UK: , pp. .
  • Wood EH (2010) This is how I feel, this is how I felt: Experience sampling at promotional events. In: Academy of Marketing Annual Conference Proceedings . Conventry: , pp. .
  • Wood EH; Smith B; Thomas R (2009) Linking community festivals to social change: Trial and tribulation. In: The Australian Centre for Event Management 5th International Event Management Research Conference . Gold Coast, Australia: , pp. .
  • Wood EH; Henderson S (2009) The needle and thread: Assessing large marketing cohorts online. In: Academy of Marketing Annual Conference, Leeds . : , pp. .
  • Wood EH; Thomas R; Robinson L; Bowdin GAJ (2005) The Contribution of Community Festivals to Tourism: An assessment of the impacts of rural events in Wales. In: Assessing The Impact Of Tourist Events Universite Nice, TMP Research Group, Juan Les Pins, France 08/12/2005 00:00:00. : , pp. .

Reports (2)

  • Mulligan JA; Wood E; Moss J (2012) The Future of Meetings A Top-Line Analysis of the Industry's Opportunities and Perspectives. Meetings Professionals International (MPI).
  • Wood E; Blackwell R; Bowdin GAJ; Church I; Pearson C; Raj R; Tum J (2003) The National Survey of Small Tourism and Hospitality Firms. Leeds, UK: Centre for the Study of Small Tourism and Hospitality Firms and UK Centre for Events Management.
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