Manage your preferences

The Leeds Beckett website is designed to enable you to manage your own privacy preferences. By clicking on 'Cookies' below you can manage what data the site collects about your browsing. This will only maintain if you are on your own device or using a synched version of your chosen browser. If you are using a shared or public machine without synching your browser then there is no need to change the preferences.

Our site is built with accessibility in mind and we seek to adhere to the WACG AA levels of compliance for digital accessibility. To support that we have provided instructions on managing animations below.

Cookies

Necessary Cookies
Necessary cookies enable you to use all the different parts of leedsbeckett.ac.uk. Without them services that you have asked for cannot be provided. Necessary cookies can only be disabled by changing your browser preferences.
Analytical Cookies
Analytical cookies help us understand how people are using our websites, so we can improve them and provide a better user experience. We also sometimes get our approved partner companies to analyse how people are using Leeds Beckett Websites and they may set their own analytical cookies in order to do this.
Marketing Cookies
Marketing cookies allow us to provide you with online adverts that are the most relevant and useful for you.
For more information please view our Privacy Policy

Animations & Interaction

The Leeds Beckett University website occasionally uses animations to page elements and animated gifs to add impact to pages. If you wish to stop them from playing for accessibility purposes or for personal preference then please see the guidance below. Please note that browsers sometimes change how they operate, so please refer to your browser help files to find their latest information.
How do I turn off animations?

Chrome

Chrome users will need to use browser extensions. Animation Policy from Google will help you set your own preferences. Hide GIFS I am Reading lets you turn animated GIFs on when you want them, and off when you don’t want to get distracted.

Microsoft Edge

There is currently no way to disable animations within Microsoft Edge. Users of Edge (Chromium) browser can install the Chrome extensions above and use them.

Internet Explorer

To stop animations on a single page you can just press the 'Esc' key. This will stop the animation on that page. If you wish to restart the animations you need to refresh the page. To permanently disable the playing of animated GIF images, open Internet Options > Advanced tab. Under the Multimedia section, uncheck the Play animations in webpage check-box, click Apply and Exit and then restart your computer.

Firefox

Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

Professor Emma Wood

Professor

Emma Wood is Professor in Events and Experiential Marketing and Research Lead for the UK Centre for Event Management at Leeds Beckett University. Emma specialises in the impact of events on social change within communities and on shared memory creation.

Emma has published widely in the areas of event impact, event experience and event marketing, including a co-edited book, The Festival and Event Experience. Emma is joint editor of the Journal of Policy Research in Tourism, Leisure & Events, and she is founding chair of the Academy of Marketing’s Events & Experiential Marketing special interest group. Her consultancy projects for local government and other bodies focus on the evaluation of festivals and events, social marketing through events and audience development. Her specialist areas relate to locality and event tourism, event marketing and the impact of events and festivals on social change within communities.

Emma’s expertise in event tourism, event marketing and the impact of events and festivals on social change within communities is unique within the field. It advances the marketing element of event management into the less researched but highly important area of socio-psychology, progressing the theoretical debates in collective consumer experience and the related areas of emotion, memory and behaviour. This fits equally well within the related tourism and hospitality sectors, as the core product of all three areas is based upon the consumer experience. Her research also enhances the wider field of consumer psychology, bringing a focus on shared memories and emotion relating to past leisure experiences. Emma’s most recent research uses emotion-sensing technology alongside narrative interviews to provide a deeper understanding of the process by which art and music event experiences affect future attitudes, behaviour and wellbeing.

Current Teaching

Consumer Behaviour
Experiential Marketing
Research Methods

Research Interests

Specialist areas relate to locality and event tourism, event marketing and innovation, and the impact of events and festivals on social change within communities. Current research interests are:

Experiential marketing: measuring the effectiveness of events in relation to collective emotion, memory and wellbeing
Social marketing (positive behaviour change) through live events
Place marketing and festivals

0113 81 23963
E.Wood@leedsbeckett.ac.uk
Macaulay Hall, 103, Headingley Campus

Ask Me About

Community
Festivals
Marketing
Wellbeing

Selected Outputs

Wood EH; Kenyon A (2017) Exploring the festival lived experience: A basis for social marketing interventions promoting responsible alcohol consumption. In: Academy of Marketing Annual Conference, 3 July 2017 - 7 July 2017, Hull University.

https://www.academyofmarketing.org/conference/conference-2017/
Wood EH; Kenyon A; Moss J (2012) Researching Gen Y in their natural habitat: Experience and emotion, music and drink. In: Marketing: Catching the Technology Wave, Academy of Marketing Annual Conference. UK.
Wood EH (2010) This is how I feel, this is how I felt: Experience sampling at promotional events. In: Academy of Marketing Annual Conference Proceedings. Conventry.

Wood EH (2017) The value of events and festivals in the age of austerity. In: Andersson TD; Getz D; Lundberg E; Armbrecht J ed. The Value of Events. Taylor & Francis,
Wood EH; Long P (2009) Great Yorkshire Shows: Event Tourism in Yorkshire. In: Thomas R ed. Managing Regional Tourism: A case study of Yorkshire England. Bradford: Great Northern Books,
Wood EH; Thomas R (2008) Festivals and tourism in rural economies. In: Ali-McKnight J; Robertson M; Fyall A; Lakin A ed. International Perspectives on Festivals and Events: Paradigms and Analysis. Oxford: Butterworth-Heinemann,

Slater A; Wood EH eds. Wood EH; slater A (2015) The Festival and Event Experience. Publication 127 Esatbourne: Leisure Studies Association.
Masterman G; Wood E (2012) Innovative Marketing Communications. Routledge.
Hoffman KD; Bateson JEG; Wood EH; Kenyon A (2010) Services Marketing: Concepts, Strategies & Cases. London: Cengage Learning.

Wood EH; Kornilaki M (2010) Then and now: The changing landscape of local authority events. In: Global Events Congress.
Wood EH (2010) Event Sustainability: The host community perspective. In: European Cities Marketing.

Yaning Li N; Wood EH; Thomas R (2017) Innovation implementation: harmony and conflict in Chinese modern music festivals. Tourism Management, 63 pp. 87-99.

https://doi.org/10.1016/j.tourman.2017.06.009

View Repository Record
Thomas R; Wood E (2015) The absorptive capacity of tourism organisations. Annals of Tourism Research, 54 pp. 84-99.

https://doi.org/10.1016/j.annals.2015.06.004

View Repository Record
Wood EH; Moss J (2015) Capturing emotions: experience sampling at live music events. Arts and the Market, 5 (1), pp. 45-72.

https://doi.org/10.1108/AM-02-2013-0002

View Repository Record
Thomas RW; Wood E (2014) Innovation in tourism: Re-conceptualising and measuring the absorptive capacity of the hotel sector. Tourism Management, 45 pp. 39-48.

https://doi.org/10.1016/j.tourman.2014.03.012

View Repository Record
Li Y; Wood EH (2014) Music festival motivation in China: free the mind. Leisure Studies, 2014

https://doi.org/10.1080/02614367.2014.962588

View Repository Record
Wood EH (2009) Evaluating Event Marketing: Experience or outcome?. Journal of Promotion Management: innovations in planning and applied research, 15 (1), pp. 247-268.
Wood EH (2009) The Potential Impacts of Community Festivals: An evaluation framework. Event Management: an international journal, 12 (3), pp. 171-185.
Wood EH (2008) An Impact Evaluation Framework: Local Government Community Festivals. Event Management, 12 (3), pp. 171-185.

https://doi.org/10.3727/152599509789659768

View Repository Record
Kenvon AJ; Wood EH; Parsons A (2008) Exploring the audience's role: A decoding model for the 21st century. Journal of Advertising Research, 48 (2),

http://www.jar.warc.com/ArticleCenter/default.asp?ID=88096&Type=Article
Kenyon AJ; Wood EH; Parsons A (2008) Exploring the Audience's Role: A decoding model for the 21st century. , 48 (2), pp. 276-286.
Wood EH (2006) The internal predictors of business performance in small firms. Journal of Small Business and Enterprise Development, 13 (3), pp. 441-453.

https://doi.org/10.1108/14626000610680299
Wood EH (2005) Measuring the economic and social impacts of local authority events. International Journal of Public Sector Management, 18 (1), pp. 37-53.

https://doi.org/10.1108/09513550510576143
Wood EH; Pugh C (2004) The Strategic Use of Events within Local Government: A Study of London Borough Councils. Event Management: an international journal, 9 (1), pp. 61-71.