This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.
Accept & Close- Study & Courses
-
University Schools
- University Schools
- Art, Architecture & Design
- Built Environment & Engineering
- Business
- Clinical & Applied Sciences
- Computing, Creative Technologies & Engineering
- Cultural Studies & Humanities
- Education
- Events, Tourism & Hospitality Management
- Film, Music & Performing Arts
- Health & Community Studies
- Law
- Department of Languages
- Social Sciences
- Sport
- University Life
- Research
- Business
- About Us
- Leeds Beckett Websites:
- Staff
- Current Students
- Quick Links (A-F)
- Quick Links (G-Z)
All Subjects
- Accounting and Finance
- Architecture and Landscape Design
- Art and Design
- Biomedical Sciences
- Business and Management
- Civil Engineering
- Computing and Engineering
- Creative Technologies
- Criminology Psychology and Sociology
- Dietetics and Nutrition
- Economics and Analytics
- Education and Teaching
- English History and Media
- English Language Study
- English Language Teaching
- Events Management
- Film
- Law
- Marketing PR and Journalism
- Music and Sound
- Nursing Health Care and Health Promotion
- Performing Arts
- Planning Housing and Human Geography
- Politics and International Relations
- Psychological Therapies and Mental Health
- Rehabilitation Therapies
- Safety and Environmental Health
- Social Work
- Speech and Language Sciences
- Sport
- Surveying Construction and Project Management
- Tourism and Hospitality Management
- Youth Community and Playwork
Research at Leeds Beckett
Professor Emma Wood
- Home
- >
- Research at Leeds Beckett
- >
- Staff Directory
- >
- Professor Emma Wood
Professor Emma Wood
Professor
School Of Events, Tourism And Hospitality Management
0113 81 23963 E.Wood@leedsbeckett.ac.ukAbout Professor Emma Wood
Emma Wood is Professor in Events Experience and Marketing.
Emma is Research Lead for the UK Centre for Event Management and a member of the International Centre for Research in Events, Tourism and Hospitality. She has published widely in the areas of event impact, event experience and event marketing including a recently co-edited book, The Event and Festival Experience. Emma is joint editor of the Journal of Policy Research in Tourism, Leisure and Events and also chairs the Academy of Marketing special interest group in Events and Experiential Marketing. Her consultancy projects for local government and other bodies focus on the evaluation of festivals and events, social marketing though events and audience development. Her specialist areas relate to locality and event tourism, event marketing and the impact of events and festivals on social change within communities.
Current Teaching
Event Management (BA, MSc, PhD)
Research Interests
Experiential marketing: measuring the effectiveness of events in relation to collective emotion and memory; Social marketing (positive behaviour change) through live events; and Place marketing and festivals
Professor Emma Wood: Pre-Inaugural Message
Watch Emma Woods pre-inaugural video here.This lecture is part of Leeds Beckett University's Professorial Inaugural Lecture Series. Join us at Professor Emma Woods inaugural lecture 'Harnessing the Buzz: Memory as Social Merchandise'
Related News
Blog Articles
-
University Life
-
Employability & Graduates
- Contact Us
-
+44 (0)113 812 0000
Contact Details
- Find Us
-
Leeds Beckett University
City Campus, Leeds
LS1 3HE
© 2019 Leeds Beckett University