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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Course Overview
-
L27 -
City Campus -
Full-Time -
1 Year -
16 Sep 2024
Cultivate your managerial skills in a hands-on marketing context. Your course modules will provide vital insights into the function of management, strategic and international marketing - particularly the role of social media - and the benefits of understanding consumer behaviour in small and medium-sized enterprises and blue-chip organisations. You could work on a live consultancy project, which will expose you to potential employers and industry contacts, or you could choose to specialise in a particular area of management or marketing when researching and writing your dissertation.
You will be guided and supported throughout your course by our expert academics, who will give you the knowledge, skills and confidence to make an immediate impact on your chosen career. You will have access to our bespoke Professional Suite, which replicates a realistic working environment, and you will nurture your analytical and communication skills working on live briefs so you can excel in your degree and realise your potential.
Supported by our expert teaching staff, you will be able to tailor your course to suit your professional ambitions.
You will build your experience and meet potential employers while working on live projects in our purpose-built Professional Suite. You could also expand your networks and refine your expertise working on a major consultancy project for an international organisation.
Our University's Marketing Society brings like-minded students together in an informal atmosphere for lectures, trips and discussions that can further inspire and inform your learning.
Why study Management and Marketing at Leeds Beckett University...
- Opportunity to work on a live consultancy project
- Specialist facilities
- Part-time study available
- Opportunities to gain insight through Leeds Business School guest lectures
- Expert careers service
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our University English language requirements.
Entry requirements
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our University English language requirements.
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
What you'll learn
Develop your knowledge and understanding of the principles and theoretical foundations which govern the modern marketing environment, allowing you to progress in a specialised area of marketing such as international or services marketing.
Develop functional knowledge and a critical understanding of key perspectives on human behaviour within the organisation and on the nature and processes of organising and managing human activity.
Gain a critical understanding of contemporary accounting and financing principles which support business decision-making and financial resourcing in both the private and public sectors.
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Develop an understanding of how social media is used as a marketing tool within a wider marketing campaign. You'll also learn how an organisation can measure/evaluate the success of any such campaign.
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
What you'll learn
Complete a project that explores a key issue for a client organisation - a small business, public sector organisation, social enterprise etc. You'll focus on a key issue that the client organisation requires intelligence and information to help them tackle and address. In working with the client organisation, you'll develop and negotiate a suitable project involving the collection and analysis of a range of data and information.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks:
• 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or
• 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Fees & Funding hellooo
£9,900
UK
The tuition fee for the year for students entering in 2024/25 is £9900. The amount you will pay may increase each year to take into account the effects of inflation.
£17,500
International 2024
The tuition fee for the year for students entering in 2024/25 is £17500. The amount you will pay is fixed at this level for each year of your course.
Fees & Funding
£9,900
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £9900. The amount you will pay may increase each year to take into account the effects of inflation.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£17,500
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £17500. The amount you will pay is fixed at this level for each year of your course.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
We are proud of the strong reputation we have forged amongst businesses and employers for our innovative and work-ready graduates. Our approach to learning enables you to benefit from our academic expertise, and our valuable industry and professional contacts ensure that your learning meets industry standards.
Professor George Lodorfos
Dean of School
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
After leaving the army I worked as a technician for a civilian company. Over time I knew I wanted more from my career and to move into management. My masters allowed me to interact with fellow students and lecturers, giving me an insight into the different ways people approach tasks - something which is invaluable in my current role as project manager.
Shaun Walsh
Corporate Systems Improvement Project Manager
Guest lecture events
Gain insight and network at our guest lecture events
Leeds Business School hosts guest lectures open to students, businesses, professionals, alumni and staff. Gain insight from industry experts, leading business figures and entrepreneurs who are invited to speak across a range of subjects including business and management, leadership, marketing, PR, economics, finance, accounting, and HR.
Find out about any future events by visiting our events pages.
Career Prospects
You will have the expertise and marketing knowledge required to work at a managerial level in any size of organisation. You could run your own business, manage a marketing team for a blue-chip organisation or work as a freelance management consultant.
- Marketing manager
- Management consultant
- Business development manager
- Project manager
Beckett Careers Team
Our careers service is not just there for undergraduates, we support our postgraduate taught and research students too.
Your postgraduate degree will boost your CV and help you stand out from the crowd. Whether you're just starting out on your chosen career path, changing careers or moving to the next level, we can provide you with expert advice and resources to help you take the next steps to achieving your goals.
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed – whether that’s completing your current studies or joining our cutting-edge research teams.
