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Undergraduate BA (Hons)

Marketing with Advertising Management

Become an expert in successful and innovative communication between brands and target audiences. You’ll use your knowledge to drive sustainable organisational growth.

Marketing with Advertising Management

Course Overview

  • UCAS code

  • Institution code

  • Main location

    City Campus
  • Attendance

  • Duration

    3 Years
  • Start date

    16 Sep 2024

As part of your course you’ll:

  • Develop your expertise in the strategic management of integrated marketing communications and advertising
  • Study broader marketing areas such as market research and digital communications
  • Understand how to use your communications expertise to build relationships with specific target audiences
  • Learn how to support the achievement of business objectives and development through marketing and advertising management
  • Have the opportunity to be mentored by marketing practitioners

Student work
Visit our blog, Marketing Leeds, for insight into work produced by current students.

Guest lectures
Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.

Industry placements
Students have completed placements with companies including Asda, Disney and Creative Race.

Links with the CIM
Our links with the Chartered Institute of Marketing (CIM) mean you’ll obtain Dual Award CIM status on completion of this course.

The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

Accredited by:

Why study Marketing & Advertising Management at Leeds Beckett University...

  1. 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things*
  2. Optional year-long paid work placement in industry
  3. Professionally accredited by the Chartered Institute of Marketing (CIM)
  4. Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
  5. Use simulation software and real-life activities to replicate decision-making in situations of uncertainty

*National Student Survey 2023