Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Marketing with Advertising Management
Become an expert in successful and innovative communication between brands and target audiences. You’ll use your knowledge to drive sustainable organisational growth.
Course Overview
-
N5N5 -
L27 -
City Campus -
Full-Time -
3 Years -
16 Sep 2024
As part of your course you’ll:
- Develop your expertise in the strategic management of integrated marketing communications and advertising
- Study broader marketing areas such as market research and digital communications
- Understand how to use your communications expertise to build relationships with specific target audiences
- Learn how to support the achievement of business objectives and development through marketing and advertising management
- Have the opportunity to be mentored by marketing practitioners
Student work
Visit our blog, Marketing Leeds, for insight into work produced by current students.
Guest lectures
Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.
Industry placements
Students have completed placements with companies including Asda, Disney and Creative Race.
Links with the CIM
Our links with the Chartered Institute of Marketing (CIM) mean you’ll obtain Dual Award CIM status on completion of this course.
The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
Why study Marketing & Advertising Management at Leeds Beckett University...
- 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things*
- Optional year-long paid work placement in industry
- Professionally accredited by the Chartered Institute of Marketing (CIM)
- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
- Use simulation software and real-life activities to replicate decision-making in situations of uncertainty
*National Student Survey 2023
Explore videos and blogs
Make every moment matter at Leeds Business School Discover the kind of moments you could look forward to at Leeds Business School, from learning from experts to being inspired by business leaders. Our students have gone on placements, worked on live industry projects and benefitted from connections with employers such as Disney, Sky Sports, Nestlé, Flamingo Land and North Brewing. Together we can power your future advantage.
Marketing Students Create Plastic-Free Packaging Solutions For Smarties Join our marketing students on their journey to help Smarties find a sustainable packaging solution.
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Studying Undergraduate Marketing at Leeds Beckett Course Director Neil Kelley talks about opportunities for marketing students at Leeds Beckett
everything you need to know
Entry requirements
112
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
Entry requirements
112
points required
UCAS Tariff Points: 112 points required.
(Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Access to HE Diploma
Pass overall with a minimum of 112 UCAS tariff points.T Levels
Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core.Scottish Awards
112 UCAS tariff points from a minimum of 5 Highers of which at least 2 must be grade B or above.Irish Leaving Certificate
112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above.International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Additional entry requirements:
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Business.Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Our commitment to help every student succeed
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).
- Declared disability on the UCAS application form (or direct application for part time applicants).
- Over the age of 21 on the 1st of September before the course starts.
- Declared as a care experienced on the UCAS application form (or direct application for part time applicants).
Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Additional entry requirements:
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Business.Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study; the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.
What you'll learn
Study the tools and techniques available to marketers within the `P' (promotional) section of the marketing mix. You will focus on marketing communications and how different organisations use communications tools in an increasingly complex and dynamic marketing environment. You will study the key theoretical concepts for primary and supporting media communications across a wide variety of tactics.
Gain a detailed insight into the marketing and explore a variety of concepts, models and theories in the context of professional marketing in practice.
Consider the issues and practices associated with the collection, processing and storage of marketing data to produce information based on which effective decisions can be made.
Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession.
Explore the crucial area of digital marketing. You will study how digital media has historically been used in marketing and understand a variety of concepts, models and theories including web and app paradigms, search engine marketing and digital advertising.
Put your learning into practice by exploring the key stages of a marketing project. You will identify the target audience, gather research, look at how to deliver customer expectations, explore alternative approaches and reflect on your success.
What you'll learn
Study the psychological and sociological foundations on which consumer behaviour is based. You'll identify and analyse key influences such as that of the brand and social media platforms and networks. This module will enable you to explore the customer journey – both online and offline. You'll understand how to use the tools required to construct the online and offline journeys.
Gain an understanding of the marketing research process and further develop knowledge and skills in planning and implementing marketing research projects.
Gain an in-depth appreciation of the integrated marketing communications planning framework and its relevance in developing and delivering contemporary marketing communications campaigns across a range of industry sectors.
Understand the complexities of the contemporary marketplace and learn how to make effective marketing decisions and provide value for customers and organisations. You will explore the underlying theoretical perspectives of marketing management across a range of business contexts, and use various tools for the development and management of marketing activities.
Develop a broad understanding of the major concepts and principles of advertising within integrated marketing communications and the development of an advertising campaign.
Option modules may include
Examine and evaluate the role of marketing within an entrepreneurial setting. You'll explore the contribution marketing makes to the achievement of entrepreneurial goals, and the development and implementation of entrepreneurial marketing actions.
Retailers need to stand out from the competition in a very crowded marketplace. One way of achieving this is through effective visual merchandising. You'll examine the techniques and strategies retailers employ to merchandise their products to attract customers. These include; window display techniques, space management, store design and layout, point of sale and product arrangement. As well as studying the theory behind visual merchandising, you'll be given the opportunity to practice visual merchandising in a retail store environment and to investigate the career opportunities available in this sector. This module will enable you to understand how an effective visual merchandising strategy is crucial for creating market differentiation.
What you'll learn
Study a variety of topics in order to understand the concepts, theories, methods, tools and techniques used to develop creative and innovative approaches to organisations, people, processes, products and environments.
Understand how advertising decisions are made at a strategic level and the importance of strategic advertising planning in marketing communications.
Develop a critical understanding of the key aspects of media planning and the marketing environment to be able to identify and successfully respond to a range of challenges and opportunities.
This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.
Option modules may include
Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Develop your understanding of and ability to appraise the impact that the digital environment has on organisations. This will include the impact it has on their operations and the knowledge and skills required to optimise digital marketing performance. You'll consider the requirements and behaviour of key stakeholder groups in the context of digital marketing strategy and tactics to support customer-centric optimisation.
Apply for a placement and undertake a period of paid employment to gain experience of the working environment, make professional contacts and build your understanding of the jobs and career market.
This module will enable you to study a variety of topics within digital strategy such as digital disruption, situation analysis, strategic decision-making and implementation planning.
Reconsider the broader context of digital and reinforce the link between strategy and tactics. You'll develop insight and understanding into the current and potential future actions of organisations as they respond to marketplace disruption or disruption by design.
Learn to understand, explain and critically evaluate the role of marketing and communications in the arts and cultural industries.
This double module is the culmination of your degree studies and will involve a major piece of independent research. You'll have the option of undertaking academic research in the form of a dissertation or applied research in the form of a practical research project.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees & Funding hellooo
£9,250
UK
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.
£16,000
International 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Fees & Funding
£9,250
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£16,000
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
100%
of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.
Dan Ginger
Account Manager, Freuds, London
Neil Kelley
Course Director / Leeds Business School
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
Our Graduate Promise
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
- Getting ready to apply for jobs
- Working on your CV
- Interview skills and assessment centres
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
