Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Available in clearingMarketing with Advertising Management
Become an expert in successful and innovative communication between brands and target audiences. You’ll use your knowledge to drive sustainable organisational growth.
Course Overview
-
N5N5 -
L27 -
City Campus -
Full-Time -
3 Years -
20 Sep 2021
As part of your course you’ll:
- Develop your expertise in the strategic management of integrated marketing communications and advertising
- Study broader marketing areas such as market research and digital communications
- Understand how to use your communications expertise to build relationships with specific target audiences
- Learn how to support the achievement of business objectives and development through marketing and advertising management
- Have the opportunity to be mentored by marketing practitioners
Student work
Visit our blog, Marketing Leeds, for insight into work produced by current students.
Guest lectures
Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.
Industry placements
Students have completed placements with companies including Asda, Disney and Creative Race.
Links with the CIM
Our links with the Chartered Institute of Marketing (CIM) mean you’ll obtain Dual Award CIM status on completion of this course.
The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
Studying Undergraduate Marketing at Leeds Beckett Course Director Neil Kelley talks about opportunities for marketing students at Leeds Beckett.
everything you need to know
Entry requirements
80
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
Entry requirements
80
points required
UCAS Tariff Points: 80 points required.
(Minimum 56 from two A Levels or equivalent, excluding General Studies.).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
25 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants:
Our university welcomes applications from mature applicants who demonstrate academic potential. If you have recent relevant work experience and/or professional qualifications, we may be able to consider you for entry through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and relevant work experience in your application.
All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
25 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.
Teaching & Learning
The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study; the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.
Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.
What you'll learn
Gain a detailed insight into the marketing and explore a variety of concepts, models and theories in the context of professional marketing in practice.
Study the tools and techniques available to marketers within the `P' (promotional) section of the marketing mix. You will focus on marketing communications and how different organisations use communications tools in an increasingly complex and dynamic marketing environment. You will study the key theoretical concepts for primary and supporting media communications across a wide variety of tactics.
Consider the issues and practices associated with the collection, processing and storage of marketing data to produce information based on which effective decisions can be made.
Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession.
Explore the crucial area of digital marketing. You will study how digital media has historically been used in marketing and understand a variety of concepts, models and theories including web and app paradigms, search engine marketing and digital advertising.
Put your learning into practice by exploring the key stages of a marketing project. You will identify the target audience, gather research, look at how to deliver customer expectations, explore alternative approaches and reflect on your success.
What you'll learn
Build on concepts explored in your first year of study and develop a thorough understanding of consumer behaviour. Learn how everyday life in industrialised countries is characterised by an increasing commercialisation and they way that drives participation in consumer activities.
Develop a broad understanding of the major concepts and principles of advertising within integrated marketing communications and the development of an advertising campaign.
Gain an in-depth appreciation of the integrated marketing communications planning framework and its relevance in developing and delivering contemporary marketing communications campaigns across a range of industry sectors.
Understand the complexities of the contemporary marketplace and learn how to make effective marketing decisions and provide value for customers and organisations. You will explore the underlying theoretical perspectives of marketing management across a range of business contexts, and use various tools for the development and management of marketing activities.
Gain an understanding of the marketing research process and further develop knowledge and skills in planning and implementing marketing research projects.
Option modules may include
Explore the sales function and its management. You will understand the role of sales people in a variety of contexts and in both consumer and organisational markets.
Examine and evaluate the role of marketing within a small business setting and its contribution to the achievement of marketing goals. You will be able to identify marketing opportunities for entrepreneurs and small businesses within profit and non-profit enterprises of any size, any industry and any sector.
Drawing on classic persuasion theories and their more recent developments, you'll be introduced to an area of well-known interest within professional practice in the field of strategic communication, PR, marketing, lobbying and branding.
Gain a critical awareness of the major concepts and principles of sustainable marketing (SM). This module will encourage you to study the need to build up long-term, trusting relationships with stakeholder groups in an environment that is increasingly critical of marketing. You will explore how SM strategies can support the maintenance of organisational reputation from a global perspective.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
What you'll learn
Understand how advertising decisions are made at a strategic level and the importance of strategic advertising planning in marketing communications.
Study a variety of topics in order to understand the concepts, theories, methods, tools and techniques used to develop creative and innovative approaches to organisations, people, processes, products and environments.
Develop a critical understanding of the key aspects of media planning and the marketing environment to be able to identify and successfully respond to a range of challenges and opportunities.
This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.
Option modules may include
This double module is the culmination of your degree studies and will involve a major piece of independent research. You'll have the option of undertaking academic research in the form of a dissertation or applied research in the form of a practical research project.
Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Evaluate the operational aspects of retail marketing and develop a critical understanding of the strategic issues facing retailers today.
This module will enable you to study a variety of topics within digital strategy such as digital disruption, situation analysis, strategic decision-making and implementation planning.
Learn to understand, explain and critically evaluate the role of marketing and communications in the arts and cultural industries.
Study a range of theoretical approaches to the critical study of celebrity and its relation to media products. You will focus on celebrity as a cultural fabrication and on mass media representation as one of the key principles in the formation of celebrity culture.
Apply for a placement and undertake a period of paid employment to gain experience of the working environment, make professional contacts and build your understanding of the jobs and career market.
Explore the drivers behind the growing role that services marketing plays across business and consider the complexities and challenges in service delivery and innovations across areas of services marketing and management.
Fees & Funding
£9,250
Home / EU 2021
The tuition fee for the year for students entering in 2021/22 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.
£13,000
International 2021
The tuition fee for the year for students entering in 2021/22 is £13000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1950.Fees & Funding
£9,250
For students entering in 2021
The tuition fee for the year for students entering in 2021/22 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£13,000
For students entering in 2021
The tuition fee for the year for students entering in 2021/22 is £13000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1950.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.
Dan Ginger
Account Manager, Freuds, London
Beckett Careers Team
Our Beckett Careers Team will support you with all aspects of your career planning, throughout university and beyond. Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
Throughout your university journey and up to five years after you graduate you'll have access to a broad range of support and tools to help you with:
- Getting ready to apply for jobs
- Working on your CV
- Preparing for an interview
- Applying for a graduate vacancies or placements
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
