Undergraduate BA (Hons)

Marketing Management

Gain thorough grounding in the principles and practice of marketing. You’ll have the expertise for a career in this highly dynamic sector in the world economy.

Marketing Management

Course Overview

  • UCAS code

  • Institution code

  • Main location

    City Campus
  • Attendance

  • Duration

    3 Years
  • Start date

    16 Sep 2024

As part of your course you’ll:

  • Develop expertise in managing all aspects of marketing activity
  • Study topics such as research, branding, communications and optimising the use of digital content
  • Learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets
  • Have the opportunity to be mentored by marketing practitioners with a wealth of professional experience

Student work
Visit our blog, Marketing Leeds, for insight into work produced by current students.

Guest lectures
Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.

Industry placements
Students have completed placements with companies including Asda, Disney and Creative Race.

Links with the CIM
Our links with the Chartered Institute of Marketing (CIM) mean you’ll obtain Dual Award CIM status on completion of this course.

The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

Why study Marketing Management at Leeds Beckett University...

  1. Utilise the university's local and national marketing links to secure a paid work placement
  2. Work with the marketing society to organise guest lectures, voluntary marketing projects and national and international events
  3. Work with real-life clients to gain hands-on marketing experience
  4. Learn from and connect with industry leaders at Leeds Business School's guest lecture series
  5. Take a major steps towards gaining accreditation from the Chartered Institute of Marketers
  6. Get your work published on the Marketing Leeds site
  7. Professionally recognised course
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