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Zaid Awamleh smiling at the camera

Zaid Awamleh is a Humanitarian Architect and a pragmatic researcher in the field of Architectural Psychology. He studies how space shapes behaviour and his work focuses on developing behavioural change methodologies relating to placemaking, resilience, and gender roles with vulnerable communities and refugees. His further research expanded the knowledge of how to utilize design in correspondence with the psychology of the targeted audience and how to stimulate behaviours in a certain direction.  

For his PhD pragmatic research at Leeds Beckett, Zaid is studying the effect of ‘change’ for refugees in the physical boundaries (visible and invisible), by creating an intervention to the components of the behaviour setting towards a behaviour change.   

Zaid is a Co-Founder and Vice-Chairman of SAIB NGO – Society for Aid, Improvement, & Bridging in addition to holding the positions of Pragmatic Research Manager at the UNDP – Accelerator Lab, and Researcher Engineer at the French National Centre for Scientific Research (CNRS).  

He holds a Master's degree in the field of Environment-Behaviour sciences from IEU and a Bachelor of Architecture and Interior Architecture from the German Jordanian University.

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