Olga Munroe, Head of the Retail Institute

Olga Munroe

Head of the Retail Institute

Olga Munroe is Head of the Retail Institute at Leeds Beckett University, a research centre that specialises in innovation and consumer behaviour in relation to retail.

Olga has a MA and BA in Philology from University of Warsaw, followed by career in a marketing agency, where she worked on award winning media campaign for a large European retail developer. In the UK, she held marketing roles in public education sector and tradeshow industry.

Prior to joining the institute, she managed and supported strategic university projects.

Olga provides strategic direction for the Retail Institute and creates a knowledge exchange platform provides support to industry partners, trade organisations and fellow academic institutions. She works with global businesses in retail supply chain: retailers, brand owners and packaging manufacturers – companies like Nestle, BASF, ASDA, Coveris – and many more. 

Research Interests

Olga is interested in the theme of sustainability in relation to retail. Specifically, how the global environmental debate is transforming businesses and how academia can support this necessary societal change through scientific evidence. Circular economy, sustainable business operations, consumer behaviour change and future of packaging - are among research themes Olga frequently contributes to in academic and industry publications, and public events. 

Her doctorate is on the theme of how British SME’s can effectively incorporate sustainability into their mission, vision and operations.

Knowledge Exchange/Applied Research projects

  • M&S, 2022/23
  • The Survey Association, 2022
  • FIA UK, 2021 & 2022
  • Collaborative Industry Group, Future of Packaging, Futures & Foresight, 2019/2020
  • ASDA, 2018 & 2020
  • Smurfit Kappa, 2019
  • Sun Chemical, 2019
  • Nestle, 2018
  • Kraft Heinz, 2018
  • Maccaman, 2017
  • Twining’s, 2017
  • Harley Davidson, 2017 
Olga Munroe, Head of the Retail Institute

Ask Me About

  1. Consumers
  2. Economics
  3. Packaging
  4. Retail

Selected Outputs

  • Hoang D; Barnes C; Munroe O (2019) Management of traditional retail markets in the United Kingdom: comparative case studies. International Journal of Retail and Distribution Management, 47 (5), pp. 530-551.


  • Mitchell B; Lima A; Munroe O; Gold J (In press) The Future of Packaging - A Collaborative Action Learning Approach.