Dr Renan Petersen-Wagner, Senior Lecturer

Dr Renan Petersen-Wagner

Senior Lecturer

Renan is a Senior Lecturer in Sport Business and Marketing, Course Leader for MSc Strategic Sport Marketing, and Researcher in The Research Centre for Social Justice in Sport and Society.

Renan has a BA(Hons) in Sport and MPhil in Business: Marketing from the Federal University of Rio Grande do Sul in Brazil. Before completing his PhD in Sociology and Social Policy at Durham University, he worked as a Lecturer in Sport Management at Coventry University. Since 2016, he has held a Senior Lectureship in Sport Business and Marketing at the Carnegie School of Sport. Renan is a Fellow of Advance HE (Associate Fellow between 2014-2019).

Current Teaching

  • Lv4 Digital Business
  • Lv5 Sport Broadcasting
  • Lv7 Media and Digital Transformations

Research Interests

Renan's research interests span from sociology to media studies, with a particular focus on sport as a cultural phenomenon. Currently he investigates the roles that platforms play into further transformations to sport as a global media spectacle, specifically how YouTube exists as a substitute to television. He is also interested in investigating how different facets of sport is manifested in traditional media such as print (newspaper and magazines), and television.

Renan is the co-author of 'The UEFA European Football Championships: Politics, Media Spectacle and Social Change' (Routledge, 2022) with Jan Andre Lee Ludvigsen, and currently is working on a new monograph for Routledge to be published in 2024. His research have appeared at Current Sociology, the International Review for the Sociology of Sport, the Journal of Sport and Social Issues, Leisure Studies, Sport in Society, and Convergence: The International Journal of Research into New Media Technologies.

Renan has also produced different book chapters on different topics such as paralympic studies, football fandom, media representations and framing, digital media, match-fixing and the Global South. He participates actively on different international conferences as the ones from the European Sociological Association, British Sociological Association, International Sociology of Sport Association, and the European Association for the Sociology of Sport. He was an elected Board Member (2017-2019) of the RN28 Sport in Society at the European Sociological Association.

Renan acts as reviewer for International Review for the Sociology of Sport, Convergence: The International Journal of Research into New Media Technologies, Annals of Tourism Research, Sport Business, Management: An International Journal, Current Sociology, Sport Management Review, Global Networks, Leisure Studies, RAUSP Management Journal, Revista Brasileira de Ciências do Esporte, Managing Sport and Leisure, European Journal for Sport and Society, and the Social Sciences and Humanities Research Council of Canada.

Renan is a Visiting Lecturer at the Federal University of Rio Grande do Sul’s (UFRGS - Brazil) School of Sport, Physiotherapy and Dance MPhil/PhD programme in Human Movement Sciences. He has secured a prestigious European Union Erasmus+ funding for his visiting lectureship for the 2019/2020 academic year.

Since 2018, Renan was identified as an Independent Researcher by the Carnegie School of Sport. He welcomes PhD proposals in the fields of cultural consumption of sport; media and platform studies; cosmopolitanism and globalisation. He is particularly interested in the intersections of those topics within Global South contexts.

Dr Renan Petersen-Wagner, Senior Lecturer

Ask Me About

  1. Brazil
  2. Global South
  3. Disability Studies
  4. Communications
  5. Consumers
  6. Culture
  7. Leisure
  8. Marketing
  9. Media
  10. Popular culture
  11. Social Media
  12. Sociology
  13. Sport
  14. Television

Selected Outputs

  • Petersen-Wagner R (2024) Alcohol and FIFA 2014 Men’s World Cup in Brazil: A frame analysis of the legalisation of alcohol consumption in stadiums. In: Lee Ludvigsen JA; Turner M ed. Social Control and Disorder in Football: Responses, Regulation, Rupture. London: Routledge,

  • Tobar F; Petersen-Wagner R; Oliveira J (2024) Dark Side of Social Media: Cancel Culture in Sports Organizations. In: Scheinbaum A ed. Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands. Routledge,

  • Marchetti F; Godinho L; Reppold Filho AR; Petersen-Wagner R (2022) Crime triangle theory and match-fixing in Brazilian Football. In: Constandt B; Manoli A ed. Understanding Match-Fixing in Sport: Theory and Practice. Routledge,

    View Repository Record

  • Petersen-Wagner R (2022) The Business of FIFA World Cup: Digital and Social Media. In: Chadwick S; Widdop P; Anagnostopoulos C; Parnell D ed. The Business of FIFA World Cup. London: Routledge, pp. 225-242.

    View Repository Record

  • Mataruna-dos-Santos L; Marcon G; Range D; Ghasemi H; Khan M; Azeem M; Faccia A; Gomes da Costa F; Petersen-Wagner R (2021) Estariam os atletas em paz no planeta das máscaras?. In: Mataruna-dos-Santos L; Viegas T ed. Olimpismo e Paz. Lisboa: Academia Olimpica de Portugal, pp. 155-161.

  • Graeff B; Petersen-Wagner R (2019) Pelé, Romário and Ronaldo: The Social Trajectories of Celebrity Politicians and the 2014 FIFA World Cup in Brazil. In: Bettine M; Gutierrez G ed. Esporte e Sociedade: Um Olhar a Partir da Globalização. São Paulo: Editora do Instituto de Estudos Avançados da Universidade de São Paulo, pp. 50-70.

    View Repository Record

  • Widdop P; Petersen-Wagner R; Bond A (2019) Global Winds, Soft Power and Sport in Qatar. In: Josoor Institute Case Studies Series.

  • Petersen-Wagner R; Addesa F; Bond AJ (2019) The use of Broadcasting and Social Media at Local to Mega Events across Qatar. In: Josoor Institute Case Studies Series.

  • Petersen-Wagner R; Reppold A; Damiani C; Magno F; Marchetti F (2018) CONMEBOL - Confederación Sudamericana de Futbol. In: Chadwick S; Parnell D; Widdop P; Anagnostopoulos C ed. Routledge Handbook of Football Business and Management. London: Routledge, pp. 459-472.

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  • Petersen-Wagner R (2018) Between Old and New Traditions: Transnational Solidarities and the Love for Liverpool FC. In: Lawrence S; Crawford G ed. Digital Football Cultures Fandom, Identities and Resistance. Routledge,

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  • Cottingham M; Petersen-Wagner R (2017) Marketing of Paralympic Sports: Attracting Spectators and Sponsors. In: Brittain I; Beacom A ed. The Palgrave Handbook of Paralympic Studies. London: Palgrave,

    View Repository Record

  • Petersen-Wagner R (2017) Symbolic Footprints: Media Representations of Host Countries. In: Mataruna-dos-Santos J; Gama Pena B ed. Mega Events Footprints: Past, Present, and Future. Rio de Janeiro: Engenho, pp. 319-344.

  • Petersen-Wagner R; Lee Ludvigsen JA (2024) Staging Olympic sustainability? A critical analysis of the IOC’s framing of sustainable practices on YouTube. In: European Association for Sociology of Sport, 30 May 2023 - 2 June 2023, Budapest.

    View Repository Record

  • Guimaraes-Mataruna A; Souza A; Petersen-Wagner R; Santos D; Mataruna L; Tavares O (2021) Tokyo 2020 media rituals, social interactions, and the development of new research networks. In: The 3rd International Colloquium of Olympic Studies and Research Centres, 23 September 2021 - 24 September 2021, online.

  • Petersen-Wagner R (2019) Working with Big Data and Machine Learning: Classification of Sports News and the ‘National’ Sporting Cultural Bias. In: International Seminar on Sports, Media and Technologies, 12 August 2019 - 13 August 2019, Belo Horizonte, Brazil.


  • Petersen-Wagner R (2017) Rio 2016 Olympics and the Zika epidemic: A discourse analysis of othering Brazil. In: 13th Conference of European Sociological Association, 29 August 2017 - 1 September 2017, Athens, Greece.

  • Petersen-Wagner R (2017) Supporting-apart-together: The transnational love for a football club. In: 14th Conference of the European Association for Sociology of Sport, 14 June 2017 - 17 June 2017, Prague, Czech Republic.

  • Petersen-Wagner R (2017) Being for a chosen Other: The precarious transnational love for a football club. In: British Sociological Association Annual Conference, 4 April 2017 - 6 April 2017, Manchester, United Kingdom.

  • Petersen-Wagner R; Bason T; Thurnell-Read T (2016) Pub as Loci for Border Thinking: Football supporters’ practices and the Epistemology of the South. In: International Sociology of Sport Association World Congress, 8 June 2016 - 11 June 2016, Budapest, Hungary.

  • Petersen-Wagner R (2015) Between Individual and Collective Historiographies: A Critical Analysis of Football Supporters Discourses. In: 12th Conference of European Sociological Association, 25 August 2015 - 28 August 2015, Prague, Czech Republic.

  • Petersen-Wagner R; Mataruna L (2015) Return Trip to Japan: From Jigoro Kano Kodokan Judo in Brazil to Gracie Family Brazilian Jiu-Jitsu in Japan. In: Sport in Society in Transnational Contexts, 5 June 2015 - 6 June 2015, Zurich, Switzerland.

  • Petersen-Wagner R (2014) The ‘Deviant Fan’: The Late Commodification and Mediatisation of Football and the Naturalisation of ‘Deviant Emotions’. In: Consumer Culture Theory Conference Special Session: Markets, Marketing and Sport Fan’s Experiences, 26 June 2014 - 29 June 2014, Helsinki, Finland.

  • Petersen-Wagner R (2014) Fan Ownership and Cultural Citizenship: Which Fans are We Talking About?. In: 11th Conference of the European Association for Sociology of Sport, 7 May 2014 - 10 May 2014, Utrecht, Netherlands.

  • Petersen-Wagner R (2014) The Genealogy of the Academic Discourse on Football Fandom Otherness: For a Cosmopolitan Turn in Comparative Sociology. In: British Sociological Association Annual Conference, 23 April 2014 - 25 April 2014, Leeds, United Kingdom.


  • Mataruna L; Petersen-Wagner R; Cancella K (2014) Body Culture Realities of Contemporary Carioca Society: Aesthetics, Sports and Ethical Issues in the Mega-Event City of Rio de Janeiro. In: European Association for the Philosophy of Sport Conference, 17 April 2014 - 19 April 2014, Nancy, France.

  • Vimieiro AC; Petersen-Wagner R; D'Andrea C; Queiroz A; Maldini G; Martins MC (2019) Despolitização e re-politização do futebol: em análise, a defesa das “tradições” pelos movimentos contra o futebol moderno no Brasil.

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  • Petersen-Wagner R (2015) Between New and Old Traditions: A Critical Discourse Analysis of Supporters’ Historiographies as Fans.

  • Petersen-Wagner R; Mataruna L (2013) Legacy’ to whom? Rejoining Olympism’s universal and particular claims through cosmopolitanism.

  • Petersen-Wagner R; Black E; Mataruna L (2013) Futebol and the New Brazil.

  • Petersen-Wagner R (2013) The ‘Cosmopolitan’ and ‘Local’ Identity of Brazilian Football Fans: the case of Internacional and Gremio fans’ chants.

  • Petersen-Wagner R (2013) Reflexive Modernisation and Reflexive Modernities: A critique on Beck’s methodological cosmopolitanism through a comparative study of two professional football leagues.

  • Petersen-Wagner R (2012) Myths, Clichés, and Stereotypes: Methodological Nationalism and the Local-International Fan Dichotomisation.

  • Petersen-Wagner R (2020) The Future of Sport and Media.

  • Petersen-Wagner R (2020) Digital Sports Marketing.

  • Petersen-Wagner R (2020) Public Relations in Sport.

  • Petersen-Wagner R (2020) Sports and Media Representations of Gender.

  • Petersen-Wagner R (2020) Sports and Media Representations of LGBT+.

  • Petersen-Wagner R (2020) Sports and Media Representations of Disability Sports.

  • Petersen-Wagner R (2020) Sports and Media Representations of Race and Ethnicity.

  • Petersen-Wagner R (2020) Sports and Media Audiences.

  • Petersen-Wagner R (2020) Sports, Media, and National and Global Identities.

  • Petersen-Wagner R (2020) Sport and Traditional (Newspaper, Radio and TV) Media.

  • Petersen-Wagner R (2020) Sports and New Media.

  • Petersen-Wagner R (2020) Sports, Media and Modernity.

  • Petersen-Wagner R (2020) The Panorama of Sports and Media.

  • Petersen-Wagner R (2020) Contemporary Challenges in Sport and Society: Big Data and Machine Learning Classification of Sport News.

  • Clarke N; Brazier R; Amijee T; Bond A; Hafeez N; Khan N; Kilvington D; Norman L; Petersen-Wagner R; Richards I (2023) BUCS: Race and Equality in the Football Workforce Research [Online]. Leeds: The Centre for Social Justice in Sport and Society, Leeds Beckett University.

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  • Petersen-Wagner R (2015) Cosmopolitan Fandom: A Critical Postcolonial Analysis of Liverpool FC’s Supporters Discourses in Brazil and Switzerland. [PhD Thesis]. Durham University.

  • Lee Ludvigsen JA; Petersen-Wagner R (2022) The UEFA European Football Championships: Politics, Media Spectacle and Social Change. London: Routledge.