Dr Renan Petersen-Wagner, Senior Lecturer

Dr Renan Petersen-Wagner

Senior Lecturer

Renan is a Senior Lecturer in Sport Business and Marketing.

Renan has an interdisciplinary background, holding a BA (Hons) Sport and MPhil Business: Marketing both from the Federal University of Rio Grande do Sul (Brazil), which is considered by the Brazilian Education Ministry as the second best university in the country for the past 10 years. Before completing his PhD in Sociology and Social Policy at Durham University (2010-2015), Renan joined Coventry University as a Lecturer in Sport Management (2014-2016) where he lectured primarily in sport marketing modules. Since 2016, he holds a Senior Lectureship in Sport Business and Marketing at the Carnegie School of Sport. Renan is a Fellow of Higher Education Academy (Associate Fellow between 2014-2019).

Renan is currently interested in investigating the intersections of media, sport, technology, and cultural consumption by using novel methods as machine learning, network analysis, and netnography.

Current Teaching

  • Lv5 Sport Broadcasting
  • Lv6 Digital Media for Intl Marketing
  • Lv7 Media and Digital Transformations

Research Interests

Renan's research interest spans from sociology to business studies with a particular attention to sport as a cultural phenomenon. In his research, Renan seeks to apply a digital sociological approach to sport studies by investigating distinct phenomena as metaphysical fandom, media representations, and technology in sport by way of novel methodologies such as machine learning, network analysis, and netnography. He is interested in distinct sporting cultures, in particular fan communities across different nation-states.

His research have appeared at Current Sociology, the International Review for the Sociology of Sport, and the Journal of Sport and Social Issues. Renan has also produced different book chapters on different topics as paralympic studies, football fandom, media representations, and the Global South. He participates actively on different international conferences as the ones from the European Sociological Association, British Sociological Association, International Sociology of Sport Association, and the European Association for the Sociology of Sport. Renan was an elected Board Member (2017-2019) of the RN28 Sport in Society at the European Sociological Association.

He acted as reviewer for Annals of Tourism Research, Sport Business, Management: An International Journal, Current Sociology, Sport Management Review, Global Networks, and the Social Sciences and Humanities Research Council of Canada.

Renan is a Visiting Lecturer at the Federal University of Rio Grande do Sul’s (UFRGS - Brazil) School of Sport, Physiotherapy and Dance MPhil/PhD programme in Human Movement Sciences. Renan has secured a prestigious European Union Erasmus+ funding for his visiting lectureship for the 2019/2020 academic year.

Renan has secured an internal Building International Collaboration Fund 2019/2020 for developing and strengthening research collaborations with the Federal University of Rio Grande do Sul (UFRGS), Federal University of Minas Gerais (UFMG), and University of São Paulo (USP) - Brazil.

Since 2018, Renan was identified as an Independent Researcher by the Carnegie School of Sport. Renan welcomes PhD proposals in the fields of cultural consumption of sport; media studies; cosmopolitanism and globalisation. He is particularly interested in the intersections of those topics within Global South contexts.

Dr Renan Petersen-Wagner, Senior Lecturer

Ask Me About

  1. Sociology
  2. Football
  3. Media
  4. Sport

Selected Outputs

  • Guimaraes-Mataruna A; Souza A; Petersen-Wagner R; Santos D; Mataruna L; Tavares O (2021) Tokyo 2020 media rituals, social interactions, and the development of new research networks. In: The 3rd International Colloquium of Olympic Studies and Research Centres, 23 September 2021 - 24 September 2021, online.

  • Petersen-Wagner R (2019) Working with Big Data and Machine Learning: Classification of Sports News and the ‘National’ Sporting Cultural Bias. In: International Seminar on Sports, Media and Technologies, 12 August 2019 - 13 August 2019, Belo Horizonte, Brazil.

    https://doity.com.br/esportes-e-tecnologias?fbclid=IwAR1CaZs9MHgYr1GlgvN34q-0W4F9-XZ-14WYtHtX7Y22iE4f8PWYZ-Qx4QQ

  • Petersen-Wagner R; Ludvigsen J (2019) VAR (video-assistant-referee) as Neo-Colonialism? Reading the FIFA 2018 Mens World Cup YouTube Video Comments. In: 14th European Sociological Association Conference 2019, 20 August 2019 - 23 August 2019, Manchester.

    https://www.conftool.pro/esa2019/sessions.php

    View Repository Record

  • Petersen-Wagner R (2017) Rio 2016 Olympics and the Zika epidemic: A discourse analysis of othering Brazil. In: 13th Conference of European Sociological Association, 29 August 2017 - 1 September 2017, Athens, Greece.

  • Petersen-Wagner R (2017) Supporting-apart-together: The transnational love for a football club. In: 14th Conference of the European Association for Sociology of Sport, 14 June 2017 - 17 June 2017, Prague, Czech Republic.

  • Petersen-Wagner R (2017) Being for a chosen Other: The precarious transnational love for a football club. In: British Sociological Association Annual Conference, 4 April 2017 - 6 April 2017, Manchester, United Kingdom.

  • Petersen-Wagner R; Bason T; Thurnell-Read T (2016) Pub as Loci for Border Thinking: Football supporters’ practices and the Epistemology of the South. In: International Sociology of Sport Association World Congress, 8 June 2016 - 11 June 2016, Budapest, Hungary.

  • Petersen-Wagner R (2015) Between Individual and Collective Historiographies: A Critical Analysis of Football Supporters Discourses. In: 12th Conference of European Sociological Association, 25 August 2015 - 28 August 2015, Prague, Czech Republic.

  • Petersen-Wagner R; Mataruna L (2015) Return Trip to Japan: From Jigoro Kano Kodokan Judo in Brazil to Gracie Family Brazilian Jiu-Jitsu in Japan. In: Sport in Society in Transnational Contexts, 5 June 2015 - 6 June 2015, Zurich, Switzerland.

  • Petersen-Wagner R (2014) The ‘Deviant Fan’: The Late Commodification and Mediatisation of Football and the Naturalisation of ‘Deviant Emotions’. In: Consumer Culture Theory Conference Special Session: Markets, Marketing and Sport Fan’s Experiences, 26 June 2014 - 29 June 2014, Helsinki, Finland.

  • Petersen-Wagner R (2014) Fan Ownership and Cultural Citizenship: Which Fans are We Talking About?. In: 11th Conference of the European Association for Sociology of Sport, 7 May 2014 - 10 May 2014, Utrecht, Netherlands.

  • Petersen-Wagner R (2014) The Genealogy of the Academic Discourse on Football Fandom Otherness: For a Cosmopolitan Turn in Comparative Sociology. In: British Sociological Association Annual Conference, 23 April 2014 - 25 April 2014, Leeds, United Kingdom.

    https://www.britsoc.co.uk/files/AC2014_Full_Programme.pdf

  • Mataruna L; Petersen-Wagner R; Cancella K (2014) Body Culture Realities of Contemporary Carioca Society: Aesthetics, Sports and Ethical Issues in the Mega-Event City of Rio de Janeiro. In: European Association for the Philosophy of Sport Conference, 17 April 2014 - 19 April 2014, Nancy, France.

  • Petersen-Wagner R; Tavares O; Guimaraes-Mataruna A; Souza A; Mataruna L (2021) Fandom and digital media during the Tokyo 2020 Olympic Games: A Brazilian perspective using @TimeBrasil Twitter data.

  • Tavares O; Petersen-Wagner R; Mataruna L; Guimaraes-Mataruna A; Souza A (2021) “A ceremony for television”: the Tokyo 2020 media ritual.

  • Petersen-Wagner R (2021) Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The Case of FIFA TV on YouTube.

  • Petersen-Wagner R (2021) What is the Future of Sport and Media?.

  • Petersen-Wagner R (2021) Have Social Media Disrupted Football Consumption?.

  • Petersen-Wagner R (2021) Digital Disruption and the European Super Legue in Football.

  • Petersen-Wagner R (2021) Road Cycling, Strade Bianchi 2021 and Gender Inequalities.

  • Petersen-Wagner R (2020) The Future of Sport and Media.

  • Petersen-Wagner R (2020) Digital Sports Marketing.

  • Petersen-Wagner R (2020) Public Relations in Sport.

  • Petersen-Wagner R (2020) Sports and Media Representations of Gender.

  • Petersen-Wagner R (2020) Sports and Media Representations of LGBT+.

  • Petersen-Wagner R (2020) Sports and Media Representations of Disability Sports.

  • Petersen-Wagner R (2020) Sports and Media Representations of Race and Ethnicity.

  • Petersen-Wagner R (2020) Sports and Media Audiences.

  • Petersen-Wagner R (2020) Sports, Media, and National and Global Identities.

  • Petersen-Wagner R (2020) Sport and Traditional (Newspaper, Radio and TV) Media.

  • Petersen-Wagner R (2020) Sports and New Media.

  • Petersen-Wagner R (2020) Sports, Media and Modernity.

  • Petersen-Wagner R (2020) The Panorama of Sports and Media.

  • Petersen-Wagner R (2020) Contemporary Challenges in Sport and Society: Big Data and Machine Learning Classification of Sport News.

  • Vimieiro AC; Petersen-Wagner R; D'Andrea C; Queiroz A; Maldini G; Martins MC (2019) Despolitização e re-politização do futebol: em análise, a defesa das “tradições” pelos movimentos contra o futebol moderno no Brasil. In: Ferreira G; Barbosa M; Malcher M eds. 42o Congresso Brasileiro de Ciências da Comunicação, 2 September 2019 - 7 September 2019, Belem (Brazil).

    http://portalintercom.org.br/anais/nacional2019/resumos/R14-1640-1.pdf

    View Repository Record

  • Petersen-Wagner R (2015) Between New and Old Traditions: A Critical Discourse Analysis of Supporters’ Historiographies as Fans. In: 12th Conference of the European Association for the Sociology of Sport, 10 June 2015 - 13 June 2015, Dublin, Republic of Ireland.

  • Petersen-Wagner R; Mataruna L (2013) Legacy’ to whom? Rejoining Olympism’s universal and particular claims through cosmopolitanism. In: Olympic Legacies: International Conference Impacts of Mega-Events on Cities, 4 September 2013 - 6 September 2013, London, United Kingdom.

  • Petersen-Wagner R; Black E; Mataruna L (2013) Futebol and the New Brazil. In: 10th Conference of the European Association for the Sociology of Sport, 8 May 2013 - 11 May 2013, Cordoba, Spain.

  • Petersen-Wagner R (2013) The ‘Cosmopolitan’ and ‘Local’ Identity of Brazilian Football Fans: the case of Internacional and Gremio fans’ chants. In: 10th Conference of the European Association for the Sociology of Sport, 8 May 2013 - 11 May 2013, Cordoba, Spain.

  • Petersen-Wagner R (2013) Reflexive Modernisation and Reflexive Modernities: A critique on Beck’s methodological cosmopolitanism through a comparative study of two professional football leagues. In: British Sociological Association Annual Conference, 3 April 2013 - 5 April 2013, London, United Kingdom.

  • Petersen-Wagner R (2012) Myths, Clichés, and Stereotypes: Methodological Nationalism and the Local-International Fan Dichotomisation. In: International Sociology of Sport Association World Congress, 16 July 2012 - 18 July 2012, Glasgow, United Kingdom.

  • Petersen-Wagner R (2015) Cosmopolitan Fandom: A Critical Postcolonial Analysis of Liverpool FC’s Supporters Discourses in Brazil and Switzerland. [PhD Thesis]. Durham University.

  • Petersen-Wagner R (2021) The Business of FIFA World Cup: Digital and Social Media. In: Chadwick S; Parnell D; Widdop P; Anagnostopoulos C ed. The Business of FIFA World Cup. London: Routledge,

  • Mataruna-dos-Santos L; Marcon G; Range D; Ghasemi H; Khan M; Azeem M; Faccia A; Gomes da Costa F; Petersen-Wagner R (2021) Estariam os atletas em paz no planeta das máscaras?. In: Mataruna-dos-Santos L; Viegas T ed. Olimpismo e Paz. Lisboa: Academia Olimpica de Portugal, pp. 155-161.

  • Graeff B; Petersen-Wagner R (2019) Pelé, Romário and Ronaldo: The Social Trajectories of Celebrity Politicians and the 2014 FIFA World Cup in Brazil. In: Bettine M; Gutierrez G ed. Esporte e Sociedade: Um Olhar a Partir da Globalização. São Paulo: Editora do Instituto de Estudos Avançados da Universidade de São Paulo, pp. 50-70.

    View Repository Record

  • Widdop P; Petersen-Wagner R; Bond A (2019) Global Winds, Soft Power and Sport in Qatar. In: Josoor Institute Case Studies Series.

  • Petersen-Wagner R; Addesa F; Bond AJ (2019) The use of Broadcasting and Social Media at Local to Mega Events across Qatar. In: Josoor Institute Case Studies Series.

  • Petersen-Wagner R; Reppold A; Damiani C; Magno F; Marchetti F (2018) CONMEBOL - Confederación Sudamericana de Futbol. In: Chadwick S; Parnell D; Widdop P; Anagnostopoulos C ed. Routledge Handbook of Football Business and Management. London: Routledge,

    View Repository Record

  • Petersen-Wagner R (2018) Between Old and New Traditions: Transnational Solidarities and the Love for Liverpool FC. In: Lawrence S; Crawford G ed. Digital Football Cultures Fandom, Identities and Resistance. Routledge,

    View Repository Record

  • Cottingham M; Petersen-Wagner R (2017) Marketing of Paralympic Sports: Attracting Spectators and Sponsors. In: Brittain I; Beacom A ed. The Palgrave Handbook of Paralympic Studies. London: Palgrave,

    View Repository Record

  • Petersen-Wagner R (2017) Symbolic Footprints: Media Representations of Host Countries. In: Mataruna-dos-Santos J; Gama Pena B ed. Mega Events Footprints: Past, Present, and Future. Rio de Janeiro: Engenho, pp. 319-344.