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Dr Renan Petersen-Wagner


About Dr Renan Petersen-Wagner

Renan is a Senior Lecturer in Sport Business and Marketing.

Renan has an interdisciplinary background, holding a BA (Hons) Sport and MPhil Business: Marketing both from the Federal University of Rio Grande do Sul (Brazil), which is considered by the Brazilian Education Ministry as the second best university in the country for the past 10 years. Before completing his PhD in Sociology and Social Policy at Durham University (2010-2015), Renan joined Coventry University as a Lecturer in Sport Management (2014-2016) where he lectured primarily in sport marketing modules. Since 2016, he holds a Senior Lectureship in Sport Business and Marketing at the Carnegie School of Sport. Renan is a Fellow of Higher Education Academy (Associate Fellow between 2014-2019).

Renan is currently interested in investigating the intersections of media, sport, technology, and cultural consumption by using novel methods as machine learning, network analysis, and netnography.

Current Teaching

  • Lv5 Sport Broadcasting
  • Lv6 Digital Media for Intl Marketing
  • Lv7 Media and Digital Transformations

Research Interests

Renan's research interest spans from sociology to business studies with a particular attention to sport as a cultural phenomenon. In his research, Renan seeks to apply a digital sociological approach to sport studies by investigating distinct phenomena as metaphysical fandom, media representations, and technology in sport by way of novel methodologies such as machine learning, network analysis, and netnography. He is interested in distinct sporting cultures, in particular fan communities across different nation-states.

His research have appeared at Current Sociology, the International Review for the Sociology of Sport, and the Journal of Sport and Social Issues. Renan has also produced different book chapters on different topics as paralympic studies, football fandom, media representations, and the Global South. He participates actively on different international conferences as the ones from the European Sociological Association, British Sociological Association, International Sociology of Sport Association, and the European Association for the Sociology of Sport. Renan was an elected Board Member (2017-2019) of the RN28 Sport in Society at the European Sociological Association.

He acted as reviewer for Annals of Tourism Research, Sport Business, Management: An International Journal, Current Sociology, Sport Management Review, Global Networks, and the Social Sciences and Humanities Research Council of Canada.

Renan is a Visiting Lecturer at the Federal University of Rio Grande do Sul’s (UFRGS - Brazil) School of Sport, Physiotherapy and Dance MPhil/PhD programme in Human Movement Sciences. Renan has secured a prestigious European Union Erasmus+ funding for his visiting lectureship for the 2019/2020 academic year.

Renan has secured an internal Building International Collaboration Fund 2019/2020 for developing and strengthening research collaborations with the Federal University of Rio Grande do Sul (UFRGS), Federal University of Minas Gerais (UFMG), and University of São Paulo (USP) - Brazil.

Since 2018, Renan was identified as an Independent Researcher by the Carnegie School of Sport. Renan welcomes PhD proposals in the fields of cultural consumption of sport; media studies; cosmopolitanism and globalisation. He is particularly interested in the intersections of those topics within Global South contexts.

Selected Publications

Journal articles (4)

Chapters (10)

  • Graeff B; Petersen-Wagner R (2019) Pelé, Romário and Ronaldo: The Social Trajectories of Celebrity Politicians and the 2014 FIFA World Cup in Brazil. In: Bettine M; Gutierrez G Esporte e Sociedade: Um Olhar a Partir da Globalização. São Paulo: Editora do Instituto de Estudos Avançados da Universidade de São Paulo, pp. 50-70.
    https://doi.org/10.11606/9788563007131
    View Repository Record
  • Widdop P; Petersen-Wagner R; Bond A (2019) Global Winds, Soft Power and Sport in Qatar. In: Josoor Institute Case Studies Series. : , pp. .
  • Petersen-Wagner R; Addesa F; Bond AJ (2019) The use of Broadcasting and Social Media at Local to Mega Events across Qatar. In: Josoor Institute Case Studies Series. : , pp. .
  • Petersen-Wagner R; Reppold Filho AR; Damiani C; Magno F; Marchetti F (2018) Conmebol. In: Routledge Handbook of Football Business and Management. : Routledge, pp. 459-472.
    https://doi.org/10.4324/9781351262804-36
  • Petersen-Wagner R; Reppold A; Damiani C; Magno F; Marchetti F (2018) CONMEBOL - Confederación Sudamericana de Futbol. In: Chadwick S; Parnell D; Widdop P; Anagnostopoulos C Routledge Handbook of Football Business and Management. London: Routledge, pp. .https://www.routledge.com/Routledge-Handbook-of-Football-Business-and-Management/Chadwick-Parnell-Widdop-Anagnostopoulos/p/book/9781138579071
    View Repository Record
  • Petersen-Wagner R (2018) Between Old and New Traditions: Transnational Solidarities and the Love for Liverpool FC. In: Lawrence S; Crawford G Digital Football Cultures Fandom, Identities and Resistance. : Routledge, pp. .
    View Repository Record
  • Petersen-Wagner R (2018) Between old and new traditions. In: Digital Football Cultures. : Routledge, pp. 47-65.
    https://doi.org/10.4324/9781351118903-4
  • Cottingham M; Petersen-Wagner R (2018) Marketing of Paralympic Sports: Attracting Spectators and Sponsors. In: The Palgrave Handbook of Paralympic Studies. : Palgrave Macmillan UK, pp. 605-624.
    https://doi.org/10.1057/978-1-137-47901-3_27
  • Cottingham M; Petersen-Wagner R (2017) Marketing of Paralympic Sports: Attracting Spectators and Sponsors. In: Brittain I; Beacom A The Palgrave Handbook of Paralympic Studies. London: Palgrave, pp. .
    https://doi.org/10.1057/978-1-137-47901-3
    View Repository Record
  • Petersen-Wagner R (2017) Symbolic Footprints: Media Representations of Host Countries. In: Mataruna-dos-Santos J; Gama Pena B Mega Events Footprints: Past, Present, and Future. Rio de Janeiro: Engenho, pp. 319-344.

Conference contributions (12)

  • Petersen-Wagner R (2019) Working with Big Data and Machine Learning: Classification of Sports News and the 'National' Sporting Cultural Bias Belo Horizonte, Brazil 12/08/2019. https://doity.com.br/esportes-e-tecnologias?fbclid=IwAR1CaZs9MHgYr1GlgvN34q-0W4F9-XZ-14WYtHtX7Y22iE4f8PWYZ-Qx4QQ
  • Petersen-Wagner R; Ludvigsen J (2019) VAR (video-assistant-referee) as Neo-Colonialism? Reading the FIFA 2018 Mens World Cup YouTube Video Comments Manchester 20/08/2019. https://www.conftool.pro/esa2019/sessions.php
    View Repository Record
  • Petersen-Wagner R (2017) Rio 2016 Olympics and the Zika epidemic: A discourse analysis of othering Brazil Athens, Greece 29/08/2017.
  • Petersen-Wagner R (2017) Supporting-apart-together: The transnational love for a football club Prague, Czech Republic 14/06/2017.
  • Petersen-Wagner R (2017) Being for a chosen Other: The precarious transnational love for a football club. Manchester, United Kingdom 04/04/2017.
  • Petersen-Wagner R; Bason T; Thurnell-Read T (2016) Pub as Loci for Border Thinking: Football supporters' practices and the Epistemology of the South Budapest, Hungary 08/06/2016.
  • Petersen-Wagner R (2015) Between Individual and Collective Historiographies: A Critical Analysis of Football Supporters Discourses Prague, Czech Republic 25/08/2015.
  • Petersen-Wagner R; Mataruna L (2015) Return Trip to Japan: From Jigoro Kano Kodokan Judo in Brazil to Gracie Family Brazilian Jiu-Jitsu in Japan Zurich, Switzerland 05/06/2015.
  • Petersen-Wagner R (2014) The 'Deviant Fan': The Late Commodification and Mediatisation of Football and the Naturalisation of 'Deviant Emotions' Helsinki, Finland 26/06/2014.
  • Petersen-Wagner R (2014) Fan Ownership and Cultural Citizenship: Which Fans are We Talking About? Utrecht, Netherlands 07/05/2014.
  • Petersen-Wagner R (2014) The Genealogy of the Academic Discourse on Football Fandom Otherness: For a Cosmopolitan Turn in Comparative Sociology Leeds, United Kingdom 23/04/2014. https://www.britsoc.co.uk/files/AC2014_Full_Programme.pdf
  • Mataruna L; Petersen-Wagner R; Cancella K (2014) Body Culture Realities of Contemporary Carioca Society: Aesthetics, Sports and Ethical Issues in the Mega-Event City of Rio de Janeiro Nancy, France 17/04/2014.

Conference proceedings (7)

  • Vimieiro AC; Petersen-Wagner R; D'Andrea C; Queiroz A; Maldini G; Martins MC (2019) Despolitização e re-politização do futebol: em análise, a defesa das "tradições" pelos movimentos contra o futebol moderno no Brasil. In: 42o Congresso Brasileiro de Ciências da Comunicação Belem (Brazil) 02/09/2019 00:00:00. : , pp. .http://portalintercom.org.br/anais/nacional2019/resumos/R14-1640-1.pdf
    View Repository Record
  • Petersen-Wagner R (2015) Between New and Old Traditions: A Critical Discourse Analysis of Supporters' Historiographies as Fans. In: 12th Conference of the European Association for the Sociology of Sport Dublin, Republic of Ireland 10/06/2015 00:00:00. : , pp. .
  • Petersen-Wagner R; Mataruna L (2013) Legacy' to whom? Rejoining Olympism's universal and particular claims through cosmopolitanism. In: Olympic Legacies: International Conference Impacts of Mega-Events on Cities London, United Kingdom 04/09/2013 00:00:00. : , pp. .
  • Petersen-Wagner R (2013) The 'Cosmopolitan' and 'Local' Identity of Brazilian Football Fans: the case of Internacional and Gremio fans' chants. In: 10th Conference of the European Association for the Sociology of Sport Cordoba, Spain 08/05/2013 00:00:00. : , pp. .
  • Petersen-Wagner R; Black E; Mataruna L (2013) Futebol and the New Brazil. In: 10th Conference of the European Association for the Sociology of Sport Cordoba, Spain 08/05/2013 00:00:00. : , pp. .
  • Petersen-Wagner R (2013) Reflexive Modernisation and Reflexive Modernities: A critique on Beck's methodological cosmopolitanism through a comparative study of two professional football leagues. In: British Sociological Association Annual Conference London, United Kingdom 03/04/2013 00:00:00. : , pp. .
  • Petersen-Wagner R (2012) Myths, Clichés, and Stereotypes: Methodological Nationalism and the Local-International Fan Dichotomisation. In: International Sociology of Sport Association World Congress Glasgow, United Kingdom 16/07/2012 00:00:00. : , pp. .

Lectures (14)

Theses or dissertations (1)

  • Petersen-Wagner R (2015) Cosmopolitan Fandom: A Critical Postcolonial Analysis of Liverpool FC's Supporters Discourses in Brazil and Switzerlandhttp://etheses.dur.ac.uk/11235/

Websites (1)

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