Content hub | Leeds Beckett University

Manage your preferences

The Leeds Beckett website is designed to enable you to manage your own privacy preferences. By clicking on 'Cookies' below you can manage what data the site collects about your browsing. This will only maintain if you are on your own device or using a synched version of your chosen browser. If you are using a shared or public machine without synching your browser then there is no need to change the preferences.

Our site is built with accessibility in mind and we seek to adhere to the WACG AA levels of compliance for digital accessibility. To support that we have provided instructions on managing animations below.

Cookies

Necessary Cookies
Necessary cookies enable you to use all the different parts of leedsbeckett.ac.uk. Without them services that you have asked for cannot be provided. Necessary cookies can only be disabled by changing your browser preferences.
Analytical Cookies
Analytical cookies help us understand how people are using our websites, so we can improve them and provide a better user experience. We also sometimes get our approved partner companies to analyse how people are using Leeds Beckett Websites and they may set their own analytical cookies in order to do this.
Marketing Cookies
Marketing cookies allow us to provide you with online adverts that are the most relevant and useful for you.
For more information please view our Privacy Policy

Animations & Interaction

The Leeds Beckett University website occasionally uses animations to page elements and animated gifs to add impact to pages. If you wish to stop them from playing for accessibility purposes or for personal preference then please see the guidance below. Please note that browsers sometimes change how they operate, so please refer to your browser help files to find their latest information.
How do I turn off animations?

Chrome

Chrome users will need to use browser extensions. Animation Policy from Google will help you set your own preferences.

Microsoft Edge

There is currently no way to disable animations within Microsoft Edge. Users of Edge (Chromium) browser can install the Chrome extensions above and use them.

Internet Explorer

To stop animations on a single page you can just press the 'Esc' key. This will stop the animation on that page. If you wish to restart the animations you need to refresh the page. To permanently disable the playing of animated GIF images, open Internet Options > Advanced tab. Under the Multimedia section, uncheck the Play animations in webpage check-box, click Apply and Exit and then restart your computer.

Firefox

Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

we are proud of our university and its heritage

We build strong relationships with employers, professional bodies and community organisations to ensure our education and research is contemporary, rich and relevant, and enables our graduates to make an immediate and effective contribution to society today, and throughout their careers. We are united by shared beliefs in academic and creative freedom and in the powerful, positive difference education makes to the people, organisations and communities we serve.

Our university's brand, tone and visual identity has been developed to help us to communicate who we are.

Identity system

It is important that we reflect our brand and communicate our messages in a consistent way, so that users know what we stand for and can effectively access and digest our outputs. Our brand's identity system helps us to do this.

Our university’s logo is the ‘face’ of our brand. It’s the single most visible representation of our university’s philosophy, beliefs, values and ambitions. That’s why it’s important to use the logo in a consistent way. We also have a number of sub-brands which use their name alongside the logomark of the Leeds Beckett University logo.

Use our approved logos and guidelines when using any of our logo family.

Logos and logo guidelines

We use three main typefaces

Aveny T LBU
DIN
TT Jenevers

Aveny T LBU is our headline typeface, working perfectly to convey punchy messages at any scale. DIN is our supporting typeface designed for legibility and efficiency. TT Jenevers is ideally suited for more formal applications.

Our alternative font is Arial, which can be found across Windows and Mac.

The Leeds Beckett primary palette consists of our three core colours:

Beckett Purple
Black
White

The primary brand colour, Beckett Purple, should appear on all materials - either printed or digital.

To help create a distinguishing voice for our different audiences or campaigns, other colour swatches are separated into additional palette options.

Flag and the top of James Graham building against a blue sky

To help our audiences understand what Leeds Beckett University stands for, and to help us communicate our beliefs, we must present them in a unified and consistent way.

Our tone of voice guide will help you to to distinguish between writing as yourself and writing as our university, and to understand how our core values are translated into the content we create.

Leeds Beckett tone of voice guide

Image of a female and a male students kneeling on a stage

Strong photography is key to telling the story of Leeds Beckett University. Our photographic approach uses a ‘fly on the wall’ style, with genuine, natural moments captured. It should reflect our vibrant and diverse community.

Photography and video commissioning and consent

Our brand is built on several elements working strongly together, particularly the relationships between typography, colour and photography. In certain instances where all three elements cannot be featured (for example, photography on signage), it is important to establish a graphic styling or device that can not only sustain the overall identity, but elevate and enrich it.

The vertical blocks are born from our brand characteristics. They are an abstract representation of our community, reflecting a sense of collaboration and progress - of different parts forming a whole. This graphic device is confident, contemporary and flexible in terms of its application.

You can find out more about this approach and see the vertical blocks in use by downloading the full University Brand Guidelines below.