COURSE PAGES CONTENT MANAGEMENT GUIDE

Our course pages offer lots of opportunities to communicate our stories and messages, and showcase the full course experience to our prospects. However, we do also need to consider a number of things such as page load speeds, content maintenance and overall page experience for our users.

This guide has been created to help you understand how content can be added and managed on our course pages but please note that course pages can only be updated by approved publishers. The guide has been broken down into sections relating to the standard course page layout which you should be familiar with.

Please note:

  • Each page carousel can host a maximum of 10 items including standard items, this is to help us reduce page load speeds. In the examples below we may have added more, this is only to allow us to demonstrate more content cards in situ and you will need to consider your carousel capacity carefully
  • All videos require a designed thumbnail - if you have access to Lucidpress this can be created there and uploaded into Sitecore and attached to your video. If you do not have access to Lucidpress you'll need to Submit a request for an accompanying thumbnail from the Creative team
  • All content cards / components added to course pages must be stored globally in relevant library folders

What to consider:

Header

The header section of the page should only be populated by approved course publishers.

 Manageable content includes:

  • Course title
  • Course strapline
  • Course image

    Please note: no specific aspect ratio is required for the course image as it will shift focus across devices but portrait images will work best in this space. Make sure to compress any images before uploading to Sitecore, see our Working with images and files guide for more information.

All other items in this section are not manageable and are either fed directly from a data feed, for example course start dates, or managed globally by the Digital Team, for example call to action buttons and pop-ups.

Course overview

The overview section of the page should only be populated by approved course publishers. The course description is manageable, as is the accreditation section you will see on some courses. All other items such as UCAS codes, alert bars and location is auto-populated from a data feed from Banner.

Tips for course overview

  • The opening sentence for the course overview should give our users a quick understanding of what the outcome of studying this course may be - what it will equip them with and what opportunities may open up to them if they were to study with us
  • Primary keywords should always be used in the first sentence or second sentence if this is a better fit
  • A deeper look into the primary benefits of the course should be added as a bulleted list - this helps users quickly scan and is also beneficial for organic ranking
  • If lots of information is required for your course you should add essential information on first view and further information in the 'read more' section to avoid overwhelming the page with copy
  • Social media information and other links may be added here though it may be worth consulting with the Digital Team if you are dealing with unique / bespoke content as we may have better solutions we can put in place
  • Accreditation logos should be stored globally in the Global asset bank and should be sized and named appropriately as per our Working with images and files guide
  • Titles, tooltips and links can be added to accreditation logos for further information

Unique selling points (USPs)

The USPs section is an opportunity to highlight some of the benefits of studying this course at Leeds Beckett University specifically and should focus on things we may be able to offer that our competitors may not.

This content should be added and published only by approved content publishers.

Tips for USPs

  • Try not to include generic information such as access to libraries as this will not be unique to our university
  • Focus on specific facilities or accreditations
  • You may want to promote particularly good statistics here as well as further down the page as it is more likely users will reach this section
  • Try and incorporate primary or semantically linked keywords here as this will help with organic rankings
  • Each course page should hold five USPs max
  • Be concise, USPs should be snappy and easy for our users to read - aim for 15-20 words per USP and link out to other information on the site if needed to keep it short
  • Always ask yourself, is this a unique selling point? - If the information is not somewhat unique in the market then it should be stored in the main course overview

Hero content

Below the course overview section each course page has the opportunity to feature a hero piece of content. Hero content should be of a high quality and of particular interest to our users. For most courses this will be a featured course video though for some you may feel it is more appropriate to include a virtual tour or similar.

Example of featured video as hero content

Campaigns layout

You may notice that for a selection of courses we have introduced a fourth carousel into the page to Explore videos & blogs. This is only for courses included in the We campaign so that we have been able to feature multiple hero videos towards the top of the page. If this has been introduced then all blogs and videos on the page should be hosted here up to a maximum of 10 items and this should also include the school blog signpost (if additional carousel capacity is required careers video content can still be hosted on the Your future in out hands carousel).

There are currently no plans to roll out this layout to other courses as we are still testing page load impact.

Example of hero section with campaigns layout