Consumer Behaviour and Marketing

This research group examines the role of marketing, communication and digital media in business and society, focused on four areas:

  • Entrepreneurial marketing, to understand and support the needs of small and medium sized enterprises
  • Digital media in general and in the specific areas of personal relationships, communication and the sharing economy
  • The changing nature and environment of retail marketing
  • Sustainable and ethical marketing.
shelves in a supermarket

The Retail Institute

The Retail Institute, part of Leeds Business School at Leeds Beckett University, is one of the UK’s key academic research centres that leads consumer experiences of the future in retail, food & packaging.

  • Nath, P., Devlin, J. and Reid, V. (2018) The effects of online reviews on service expectations: Do cultural value orientations matter? Journal of Business Research, May
  • Richardson, N., (2018) Entrepreneurial insights into sustainable marketing: a case study of UK music festivals. Strategic Change. Special edition: The creation of value through sustainable development, Part 1. 27(6). 559-570. DOI: 10.1002/jsc.2239
  • Richardson, N., (2018) Corporate social responsibility or sustainability in music festivals. International Journal of Organisational Analysis. Special Issue: Resilience and Competitiveness of SMEs. DOI 10.1108/IJOA-03-2018-136
  • Richardson, N. and Cassop Thompson, M. (2019) A new positioning framework for organizational value: Juxtaposing organizational value positions with customer centricity. Strategic Change. Special edition: Sustainable business models. 2019. 1-10. DOI: 10.1002/jsc.2253
  • Richardson, N., (2020) Sustainable Marketing Planning. Routledge (Taylor& Francis Group): London
  • Shaw, A (2020) Netnography and a summative content analysis approach to market research. Journal of Emerging Trends in Marketing and Management. ISSN 2537-5865 (In Press)
  • Shaw, A (2018) Using the Social Return on Investment Framework to Evaluate Behaviour Changes of Individuals Living With Learning Difficulties. Social Marketing Quarterly, 24 (4). pp. 281-298. ISSN 1524-5004 DOI:
  • McKechnie, S., Nath, P. and Xun, J. (2018) New insights into emotion valence and loyalty intentions in relational exchanges. Psychology and Marketing, January
  • Jones, B.T., Peeroo, S. and Samy, M. (2018) Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? Journal of Marketing Communications, June
  • Peeroo, S., Samy, M. and Jones, B.T. (2017) Facebook: a blessing or a curse for grocery stores? International Journal of Retail and Distribution Management, 45 (12) November, pp. 1242-1259
  • Devins, D. and Jones, B.T. (2016) Strategy for succession in family owned small businesses as a wicked problem to be tamed. Vezetéstudomány / Budapest Management Journal, November
  • Miguel, C. (2016) Researching intimacy through social media: A cross-platform approach. MedieKultur : Journal of Media and Communication Research, 32 (60) June, pp. 50-69
  • Golzard, V. and Miguel, C. (2016) Negotiating intimacy through social media: Challenges and opportunities for Muslim women in Iran. Middle East Journal of Culture and Communication, 9 (2) June, pp. 216-233
  • Miguel, C. (2016) Visual Intimacy on Social Media: From Selfies to the Co-Construction of Intimacies Through Shared Pictures. Social Media + Society, April
  • Clare, C.J., Wright, G., Paucar Caceres, A. and Sandiford, P. (2016 "Why should I believe this?" Deciphering the qualities of credible online customer reviews. Journal of Marketing Communications February