Accessibility guide

Web accessibility allows everyone, including people with disabilities, to perceive, understand, navigate and interact with our content.

Our aim, as an inclusive institution, is to achieve and maintain a minimum of AA compliance with the Web Content Accessibility Guidelines, known as WCAG 2.1. These guidelines are an internationally recognised set of recommendations that explain how to make digital services, websites and apps accessible to everyone.

There are 14.1 million disabled people in the UK*

It's important when we create our content, in any form, that we consider all of our users and how they may need or choose to interact with us.

*Family Resources Survey (2019 to 20)

What we should consider as content creators:

  1. Vision

    Includes those that are severely sight impaired (blind), sight impaired (partially sighted) or colour-blind people.

    Also consider situational barriers – if I'm outside using a mobile device I may have a problem viewing content on my screen.

    Audio communications can help here.

  2. Hearing

    Includes people who are deaf or hard of hearing.

    Also consider situational barriers – if I am on a train without my headphones, it’s unlikely I can consume video content.

    Written alternatives can help here.

  3. Mobility

    Includes those who find it difficult to use a mouse or keyboard.

  4. Thinking and understanding

    Includes people with dyslexia, autism or learning difficulties.

The guidelines on this page are based around the four design principles for ultimate accessibility. These principles emphasise the need to think about the different ways in which our diverse audiences interact with our content. 

Accessibility guidelines in action - we must make sure our content is:

  1. Perceivable

    We need to make sure users can recognise and use our website with the senses available to them.

    In this section of the guide you'll find information about working with:

    • Images
    • Titles, headers and page structure
    • Video and audio
    • Colour and contrast
  2. Operable

    We need to make sure our users can find, navigate and use our content, regardless of how they choose to access it.

    In this section of the guide you'll find information about:

    • Navigation and page structure
    • Calls to action - links and buttons
  3. Understandable

    We need to make sure our users can understand our content and our messages.

    In this section of the guide you'll find information about:

    • Keeping it simple
    • Sentences and paragraphs
    • Acronyms and abbreviations
  4. Robust

    We need to make sure our content can be interpreted reliably by a wide variety of user agents (including reasonably outdated, current and anticipated browsers and assistive technologies).

    This principle is only relevant to our university's central digital team’s work but you can find out more at Gov.UK.

Digital team

Get in touch if you are a digital content creator and need some additional support with writing for the web or publishing content to our content management system, Sitecore.