Sport Management

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Sport is a business. Make it a better one

From the Premier League to the Olympics, business is a big part of modern sport. You'll learn some of the strategies, tools and techniques used by successful operations around the world, with the support of experienced teachers and industry figures.

You'll learn to harness the potential of analytics and develop strong strategies and leadership skills. You'll explore ways to reduce inequalities and build more ethical enterprises. And you'll see and do it all first-hand, with placements and project opportunities.

Graphics image of white background with dark blue triangle, red block and grey lines

Our Sport Management courses integrate innovative learning experiences, cutting-edge research and are delivered in state of the art teaching environments. Working with leading brands we prepare students to drive innovation, build resilience, enhance creativity and critical thinking in preparation for one of the most dynamic global industries – sport.

Our team of academics bring new insights into the classroom, transforming practice through unique collaboration with regional, national, and international sport associations. These partnerships provide valuable opportunities that nurture independent, career ready sport management graduates.

Dr James Musgrave Head of Subject

your student experience

From Day One, you'll be part of a school that's preparing you for an exciting career. You'll explore a range of concepts, from sponsorships to strategy, management to finance, so you can choose your own direction. And our placements and partnerships will ensure you get to put this learning into practice.

But we don't just focus on what is. We'll give you the critical thinking and problem solving skills to tackle issues such as inequality and ethics, and to come up with new strategies and approaches to transform the industry in future.

Male student in a sports stadium holds sign with slogan "We are allies"

Alumni stories | Fraser shares how he started a career in football marketing.

Fraser Read BA (Hons) Sport Business Management

"One year ago, I would have never dreamed of doing a Masters, and now I am seriously considering the possibility of undertaking a PhD. I need to rebuild my Ju-Jitsu club, put all the knowledge I have gained through this course into practice which will greatly benefit the communities I work with."

Mumtaz MA Sport Development and Management

Carnegie School of Sport graduate David Harte stood smiling on his graduation day

"To have the opportunity to go out and actively research a particular area that you have a passion for was fantastic."

David MSc Sport Business Management

Get to know our courses

Our courses will train you to have a real impact in the business of sport. Our passionate and knowledgeable staff have built careers in industry, and worked with businesses and organisations to improve policy and develop strategies. You'll graduate with a strong understanding of what's required in business, and the confidence to think beyond what's always been done.

Keen to explore a career in the business of sport? We'll give you a strong grounding in concepts such as sponsorship, strategy, management principles, events and understanding the consumer. And you'll have the opportunity to secure internships, and volunteer at major sporting events.

BA (Hons)

Sport Business Management

A female student sitting at a table with a female athlete in a Leeds Rhinos sports top

BA (Hons)

Sport Marketing

Male sports student working on a computer

MSc

Sport Business Management

Man in Leeds Rhinos top talking to a woman

PG Cert

Sport Business Management

Two men studying at a table in the pavillion

PG Dip

Sport Business Management

Sport Development and Management

Male student coaching participants and holding a rugby ball

PG Dip

Sport Development and Management

Male student using computer in the IT Catapult lab in the Carnegie School of Sport building

PG Cert

Sport Development and Management

PG Cert

Sport Law

Female smiling at Leeds Law School careers event

more about our courses

BA (Hons) Sport Business Management | Student profile Sport Business Management student, Charlotte, tells us about her experience on the course and what really stood out to her.

Text reads: BA (Hons) Sport Business Management

BA (Hons) Sport Marketing | Student profile Michael Martin, BA (Hons) Sport Marketing student, tells us about his experience on the course and what he loves the most about being a Leeds Beckett student.

My Defining Moments: Why you should study Sport Business Management at Leeds Beckett University Bronwyn, a final year student on our Sport Business Management course, shares her most memorable moments studying at Leeds Beckett University.

Graduate profile: Jack Harris, BA (Hons) Sport Marketing Sport Marketing graduate Jack Harris discusses the strong industry links within the Carnegie School of Sport, and how these links helped him secure a graduate job.