Sport Management

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Sport is a business. Make it a better one

From the Premier League to the Olympics, business is a big part of modern sport. You'll learn some of the strategies, tools and techniques used by successful operations around the world, with the support of experienced teachers and industry figures.

You'll learn to harness the potential of analytics and develop strong strategies and leadership skills. You'll explore ways to reduce inequalities and build more ethical enterprises. And you'll see and do it all first-hand, with placements and project opportunities.

Our renowned Sport Management related courses combine sector leading research with an inclusive high-quality learning and teaching environment. Working collaboratively with our key industry partners provides excellent opportunities to integrate both practical and critical applications to ensure our students are highly equipped to enter the field of sport management.

Dr Ingrid Griffiths Head of Subject

your student experience

From Day One, you'll be part of a school that's preparing you for an exciting career. You'll explore a range of concepts, from sponsorships to strategy, management to finance, so you can choose your own direction. And our placements and partnerships will ensure you get to put this learning into practice.

But we don't just focus on what is. We'll give you the critical thinking and problem solving skills to tackle issues such as inequality and ethics, and to come up with new strategies and approaches to transform the industry in future.

Male student in a sports stadium holds sign with slogan "We are allies"

Alumni stories | Fraser shares how he started a career in football marketing.

Fraser Read BA (Hons) Sport Business Management

96.8%

of BA (Hons) Sport Business Management graduates in work or further study 15 months after graduation*

*Percentage of respondents from this course, HESA Graduate Outcomes 20-21

92%

of students were positive about the teaching on BA (Hons) Sport Development

National Student Survey 2023

"One year ago, I would have never dreamed of doing a Masters, and now I am seriously considering the possibility of undertaking a PhD. I need to rebuild my Ju-Jitsu club, put all the knowledge I have gained through this course into practice which will greatly benefit the communities I work with."

Mumtaz MA Sport Development and Management

Carnegie School of Sport graduate David Harte stood smiling on his graduation day

"To have the opportunity to go out and actively research a particular area that you have a passion for was fantastic."

David MSc Sport Business Management

"One of the best things about my course has been the opportunities to work with partners and get a taste of what it’s like to work in the sector. In my first two years, I completed two placements with Leeds Rhinos Foundation and during one placement I did some Rugby League coaching in a disability day care centre."

Thomas BA (Hons) Sport Development

Leeds - Best Place to Live in the North and Northeast*

From music venues and art galleries to parks, shopping and transport – we’ve got it all. We also have the best-paying jobs outside of London.

*The Sunday Times Best Place to Live guide, 2024.

Explore Leeds

Leeds Town Hall at night with moving light from traffic

Get to know our courses

Our courses will train you to have a real impact in the business of sport. Our passionate and knowledgeable staff have built careers in industry, and worked with businesses and organisations to improve policy and develop strategies. You'll graduate with a strong understanding of what's required in business, and the confidence to think beyond what's always been done.

Keen to explore a career in the business of sport? We'll give you a strong grounding in concepts such as sponsorship, strategy, management principles, events and understanding the consumer.

You'll experience "real-life" assessments with partners including Leeds United, Banana Kick, and Yorkshire County Cricket. And you'll have the opportunity to secure internships, and volunteer at major sporting events.

BA (Hons)

Sport Business Management

A female student sitting at a table with a female athlete in a Leeds Rhinos sports top

BA (Hons)

Sport Marketing

Male sports student working on a computer

MSc

Sport Business Management

Man in Leeds Rhinos top talking to a woman

PG Cert

Sport Business Management

Two men studying at a table in the pavillion

PG Dip

Sport Business Management

MSc

Strategic Sport Marketing

PG Dip

Strategic Sport Marketing

PG Cert

Strategic Sport Marketing

more about our courses

My Defining Moments: Why you should study Sport Business Management at Leeds Beckett University Bronwyn, a final year student on our Sport Business Management course, shares her most memorable moments studying at Leeds Beckett University.

Graduate profile: Jack Harris, BA (Hons) Sport Marketing Sport Marketing graduate Jack Harris discusses the strong industry links within the Carnegie School of Sport, and how these links helped him secure a graduate job.

Carnegie School of Sport employability event at Elland Road Stadium Carnegie School of Sport and Elland Road teamed up to host our 2019 event highlighting the importance of employability as a student. Students take part in interactive activities as well as Q&A sessions with sports professionals and Leeds Beckett University alumni.

BA (Hons) Sport Marketing Student Max Coates Student Max talks about his Sport Marketing course at Leeds Beckett University

BA (Hons) Sport Business Management - Dr Annette Stride BA (Hons) Sport Business Management lecturer Annette Stride talks about the key strengths of the course

Student Perspective - Maia Sports Business Management student, Maia Cameron, tells us what she enjoys most about her course.

MA Sport Business Student Katie Bergeron MA Sport Business student Katie tells us a bit more about the course at Leeds Beckett University

BA (Hons) Sport Business Management Hear from our students about their experiences studying at Leeds Beckett University.

We've worked with leading industry experts to design a course that explores the power of sport in the community. You'll examine ways to increase participation, address inequalities, and tackle social issues such as crime and community health.

Our industry links mean you'll be able to develop projects that have a real-world impact, as well as access placements and networking opportunities. Our partners range from local authorities to sports governing bodies and national organisations such as Comic Relief.